After spending 72 hours with the Apple Watch I was recently asked to summarize my thoughts about what I like, what needs work and what marketers should consider when creating an Apple Watch experience.
What Do You Like About the Watch after spending 72 hours with it?
From Apple’s first announcement last September, to receiving the Apple watch on launch day, I have consumed a significant amount of information about what to expect from Apple’s latest tech. All of the research did not prepare me for the full experience.
The watch is beautifully designed and the 42mm face was just the right size. The interface is very smooth and responsive and I am getting a good feel for which elements add the most value for me and how I want to extend my iPhone experience.
Setup was incredibly easy and was primarily facilitated through the Apple Watch app on the iPhone. After language selection and visually pairing the Apple Watch and iPhone I dove into setting up my application preferences.
The key thing to consider if you are looking to invest in an Apple Watch is to understand that it is NOT an iPhone on your wrist, but it is an extension of the iPhone... Read more