The retail holiday season is already in full swing. For many retailers the true indicator of how the season will go starts on Thanksgiving, and Black Friday results come in. The retail research firm ShopperTrak estimated that shoppers spent $11.2 billion at physical stores on Black Friday this year, which represented a 1.8% decline from Black Friday 2011. Still, 90%+ of our clients exceeded their projections for those critical days, which signals that the 2012 holiday season should be a strong one for many retailers. As I was reflecting on how we were able to influence results it really came down to 3 things; Preparation, Agility, and People; The PAP Strategy. These 3 key elements drove the success of the season, and I’m confident that no matter what the external factors are that these 3 factors drive the success or failure of any brand, or agencies during the season.
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The PAP Strategy to Black Friday Week Success
Tags: agility, Black Friday, display advertising, Paid Media, paid search, PPC
Posted in Media Planning & Buying, Search | No Comments »
Cyber-Santa: Harnessing Social, Mobile, and Digital to Find the Perfect Holiday Gift
Attention holiday shoppers, instead of scouring stores thinking, “What would this person want?” start from the comfort of your own home. With today’s digital tools, here are three tips for leveraging digital media to get a gift that tugs at the heart.
Tags: amazon, Black Friday, Cyber Monday, digital media, Facebook, groupon, holiday, National Retail Federation, pinterest, twitter
Posted in Entertainment, Opinions, Social Media, Websites, Wireless | 1 Comment »
Black Friday Meets Interest Targeting: Reaching Holiday Shoppers in Social
While online shopping has reduced the importance of Black Friday itself, November 23 will still officially kick off the holiday sales season. With 12% growth in online sales and 4% growth in store sales predicted, knowing how to use socially targeted advertising should be part of any holiday campaign strategy. Here's a short guide to targeting two important types consumers in social.
Tags: advertising, Black Friday, buyer personas, Digital Marketing, holiday sales, holiday shoppers, interest graph, interest targeting, online advertising, online marketing, paid social, retail, social, social ads
Posted in Social Media, Targeting | No Comments »
5 Ways to Prevent a Holiday Marketing Hangover
Holiday madness has made many an excellent marketer lose their head. Listen to some expert advice and best practices to get you through to the new year with maximum brand lift and conversions!
Tags: advertising, axe, Best Buy, Black Friday, christmas, contextual, Cyber Monday, Jonathan Gardner, Lowe's, marketing, relevance, retail, ShopLocal, social toolbar, Twelpforce, Vibrant Media
Posted in Opinions | 5 Comments »
