Tagged 'Black Friday'

How To Plan Ahead For The Holiday Marketing Season

Posted by Katya Constantine on September 4th, 2014 at 5:09 pm

As summer draws to an end and Back to School season hits high gear, now is the best time to prepare for the upcoming holiday season! Follow our tips and tricks for making the most of the holiday season.

Thanksgiving is the new Black Friday

Posted by David Shim on November 26th, 2013 at 9:12 am

Black Friday remains one of the most important shopping days of the year, with that said, Thanksgiving is now the official start of the holiday shopping season.  Macy’s, Walmart, Best Buy, J.C. Penney, and Target are among a growing list of retailers opening their doors on Thanksgiving.  In a recent study of the holiday shopper, Placed found that 22% of panelists planned to shop on Thanksgiving with 54% planning to shop at brick and mortar retailers.
While both Thankgiving and Black Friday shoppers are looking for value, they aren't necessarily the same person:

45% of panelists indicated that they planned to shop on Black Friday, 2x the Thanksgiving percentage
Black Friday shoppers were 17% more likely to shop at a brick and mortar retailer

With 63% of Black Friday shoppers planning to visit a brick and mortar retailer, it is critical to reach the right audience to drive them in-store utilizing mobile advertising.  The challenge with reaching the right audience is the Black Friday shopper doesn't look like the general US population, and visits are less a result of proximity and more an event driven visit.
To understand where to reach Black Friday shoppers before store proximity, Placed modeled where these shoppers were likely to... Read more

Retailers Jockeying on Social Media for Black Friday Victory

Posted by Drew Neisser on November 25th, 2013 at 8:30 am

Retailers still have a few days to make the most of social media to drive Black Friday sales. Research from Shareablee shows who has the edge thus far.

The PAP Strategy to Black Friday Week Success

Posted by Jason Tabeling on December 18th, 2012 at 7:11 am

The retail holiday season is already in full swing. For many retailers the true indicator of how the season will go starts on Thanksgiving, and Black Friday results come in. The retail research firm ShopperTrak estimated that shoppers spent $11.2 billion at physical stores on Black Friday this year, which represented a 1.8% decline from Black Friday 2011. Still, 90%+ of our clients exceeded their projections for those critical days, which signals that the 2012 holiday season should be a strong one for many retailers. As I was reflecting on how we were able to influence results it really came down to 3 things; Preparation, Agility, and People; The PAP Strategy. These 3 key elements drove the success of the season, and I’m confident that no matter what the external factors are that these 3 factors drive the success or failure of any brand, or agencies during the season.

Cyber-Santa: Harnessing Social, Mobile, and Digital to Find the Perfect Holiday Gift

Posted by Christoph Babka on December 3rd, 2012 at 10:05 am

Attention holiday shoppers, instead of scouring stores thinking, “What would this person want?” start from the comfort of your own home. With today’s digital tools, here are three tips for leveraging digital media to get a gift that tugs at the heart.