Thanks to the Internet, hospitality is one of the fastest changes industries. Travel communities, (hyper-)local and travel blogs, photo-sharing and bookmarking sites and video sites have become the places to go to research your next trip, not the high street travel agent.
With the variety of sources comes the variety of marketing channels and data. But while it seems to open up the world of opportunities to the hospitality marketing, it also poses one huge challenge: How to make sense of that overwhelming stream of information.
The one that makes sense the data wins...
But it's easier said than done. Understanding the technology in the hotel distribution space is challenging, so many players and so much technology
If you are willing to take a look at what hotel marketing looks like, here's a chart provided by a new and promising player in the field called SnapShot:
The chart is divided in three main distribution segments: Online, Travel Agents and Events. These groups represent the majority of the business hotels receive. Within these three segments there are several layers, which go from the hotel (center of the chart) towards the guest (outer rim of the chart).
The diverse data all those marketing... Read more