Tagged 'behavioral targeting'

NSA vs. IAB – Where To Look for Privacy Threats

Posted by Bill Guild on March 26th, 2014 at 1:37 pm

Recently there have been stories in the national news about digital privacy violations: messages being intercepted by social media platforms, phone data being collected by the government, and internet users having their online behaviors tracked without consent. Due to breaches in internet privacy, U.S. legislators are calling for restrictions on data use by advertisers. It seems that the issue of privacy is not about to blow over anytime soon. As such, it may be useful to examine how we think about privacy – not what our individual positions are on privacy, but rather the process of evaluating the uses and users that cause us to define our individual positions.
When evaluating privacy, there are two questions to consider:

Is the information that another party can request or acquire about me potentially harmful, if used in an unacceptable manner?
Can the party that requests the information use it in an unacceptable manner or transfer it to another party that might use it in an unacceptable manner?

For example: does the National Security Agency (NSA) have or collect any information that could be used to harm someone? The answer is: they have names, addresses, and current GPS coordinates. If they wanted, they have the capability to... Read more

How Private is Your Back Yard?

Posted by Bill Guild on August 7th, 2013 at 1:54 pm

When I go in my home and shut the door behind me, I have privacy – a lot of privacy. Anyone stomping on my bushes and peeking through my curtains can be prosecuted. I expect other people to understand these boundaries, and I expect the government to protect my right to privacy. If I did bother to read my lease, I would even find a clause that stipulates when and under what conditions the owner of my building can get into his own property.  Our home is our private space because we own it, or lease it, or rent it.
When I step into my yard, I have very different expectations of privacy—and so does the government. In my yard I know I have to tolerate a neighbor who walks right up to my hedge and watches me play with my dog.
Let’s keep walking. When I step out onto the sidewalk, my expectations shift again. And when I step into a store I have to adjust my expectations once more.
My local hangout is called Hellen’s. I expect that Hellen will recognize me. Hellen does facial recognition using an optical system coupled to a cognitive processor (in other words, we’ve known each... Read more

Debunking the Myths of Mobile Marketing: Targeting the Right Customers

Posted by Glenn Pingul on January 31st, 2013 at 1:00 pm

As ‘mobile marketing’ continues to define itself, our brains are often in overdrive as we try to keep up with all of the latest trends.  New technologies, theories, apps, devices, experts– so much to take in, so much to consider when evaluating how to achieve mobile marketing success.
With that in mind, I’ve decided to do a series on ‘debunking the myths of mobile marketing’ over the next few months.  My goal is to go back to the basics and focus on what really matters when it comes to engaging with your mobile customers.
So without further ado, it’s time to debunk…
THE MYTH: It’s all about who you are.
Think about your current mobile campaign.
How did you determine the ‘right’ customers for your message?   Was it based on who they are?  For example, their age? Their gender? Where they live?
How much time lapsed from when you defined the target list to when you began the outreach?  A few hours?  A few days?  A few weeks?
How many times did you revisit your target list once the outreach began?  Half way through? Never?
Am I bombarding you with questions?  Yes, but I want you to understand how this myth is impacting your success at reaching... Read more

Two Must-Haves for True Website Optimization

Posted by Mark Simpson on January 16th, 2013 at 5:57 am

Brands that regard their websites as a primary revenue source have three distinct priorities: give customers an optimal experience, create loyalty and convert potentially passive browsers into active buyers.
It’s not a coincidence that experience and loyalty precede sales in this short priority list; the relationship between exceptional customer experiences and revenue growth is fairly direct. The better your website speaks to your visitors, the more loyal they will become and the more sales you will generate.
The good news is that customers can (and should) be very active in the optimization process. Through their clicks, page views, bounces, reviews and purchases, our online customers are offering us helpful feedback about their online experiences, in real time.
So what can you do with all this data?
1. Testing
Using A/B and multivariate testing to discover your problem areas is a great first step. In fact, if you’re running an ecommerce site without testing in place, you’re probably losing valuable conversions and dollars as you read this.
No matter where you begin, whether it’s with shopping cart funnels, homepage bounce rates, search or call-to-actions, testing different variations of elements encountered along the path to purchase — and deciding which ones produce the highest conversions — will begin... Read more

The end of the road for BT?

Posted by Uwe Hook on August 2nd, 2010 at 3:39 pm

The WSJ published a critical report about tracking technologies, calling Behavioral Targeting "spying". Will this report transform the BT and advertising industry?