Tagged 'bands'

Ben Franklin Loves Beer

Posted by Bob Bentz on April 16th, 2012 at 11:28 am

Anybody who has ever visited Philadelphia knows that its residents take sports very seriously.  In a city known for “brotherly love,” its fans are anything but and are not afraid to show their passionate support for their home team and their disdain for their opponents.
Philly Sports Live is an upstart website that reports on the beloved Phillies, Flyers, Sixers, and Eagles.  It also covers other teams in Philadelphia such as the Philadelphia Union and the college sports programs at Temple and Villanova.
But, despite outstanding journalism, finding an online audience in a city that boasts two sports talk radio stations, a very popular digital newspaper, and a bevy of prominent blog sites has not been an easy task.
So, Philly Sports Live took to the streets to find Philly sports fans.  And, there was no place better to find them than this weekend in South Philly with the Phillies hosting the hated Mets and the Flyers pummeling the cross-state rival Penguins in the first round of the Stanley Cup playoffs.
“We decided that the best way to become known was through guerilla marketing at Pattison and Broad,” said Frank Mazza, publisher of Philly Sports Live.  “We wanted to offer something hip, something cool,... Read more

Report: Facebook Engagement Tactics of Bands

Posted by Doug Schumacher on August 31st, 2011 at 2:16 pm

Bands have some of the highest fan counts of all the Pages on Facebook. This analysis examines differences in what works for bands versus corporations, as well as some similarities.

This report analyzes the Facebook engagement trends for the following bands:

Black Eyed Peas
Green Day
Lady Gaga
Linkin Park
Metallica
Bob Marley

Yes, we realize Bob Marley's dead. But he lives on, partly through his Facebook page.
Three of the big takeaways for the music industry are:

Bands should be posting more content

Strong correlation between posting volume and engagement level

Weekends are a big opportunity for bands

It's a time when bands can engage with their fans when they're most free to check out new music or buy concert tickets. Bands in this report aren't posting much on Facebook.

Offline events can be used to drive considerable fan growth

When Facebook is THE place to go for information from the band, it encourages fans to Like the page.

You can review or download the entire report here:: http://bit.ly/bands0831
And if you register for Zuum, you'll have free access to the data we've used to crunch this chart. Access will remain open for the next week. You can register for Zuum here:
http://www.zuumsocial.com/register