LinkedIn is the go-to website for most B2B marketers when it comes to networking and expanding their client base. But is it really the best place to get the job done? According to some studies, Facebook offers just as much if not more opportunity to reach your professional audience. Let’s take a look at how the two sites stack up side by side.
Facebook Pros and Cons
The social media giant clearly leads the field in terms of B2C marketing. But how about that professional audience you’re trying to reach?
Pro: Facebook’s huge user base means that more professionals are on Facebook than on LinkedIn in terms of total numbers. Those professionals don’t turn off their business acumen when they’re on Facebook, so you can still market effectively through the broader platform.
Pro: Facebook allows direct marketing through Facebook ads, meaning you’re no longer dependent on buyer engagement in order to reach potential customers.
Con: Facebook posts may or may not appear on your fans’ walls, depending on their level of engagement with your brand.
Con: Marketing efforts must compete with non-professional posts. Music videos, cute puppies, and pithy quotes are all clamoring for the attention of your potential buyers. Your posts have to be good enough... Read more