Tagged 'B2B email marketing'

Stay Away from these Vile Email Marketing Villains!

Posted by Willie Pena on October 8th, 2014 at 3:41 pm

Starting up an email marketing campaign is in a way just like hiring a team of real people to manage your promotional effort.
And just like the people you might hire in the real world, some of these elements of your email campaign can be great, effective members of the whole team while others might end up being total disasters.
Luckily, knowing which characters to go for and which ones to avoid like the plague isn’t something you need to figure out on your own through trial and error (at least not completely). Instead, walk your eyes through this post and the excellent video from email management firm Reachmail that complements it and you’ll get to see the “public enemies” list of really avoidable email marketing characters before you even start on your email marketing adventure.
Here are the Top 5 worst offenders:
1. Mr Loud Colors
The biggest problem with Mr. Loud Colors is the fact that he shows up to situations where it’s important not to have distractions dressed in a way that distracts the heck out of everyone else! While he may have something serious, important or deeply interesting to say, his bizarre purple and pink suits completely ruin the effect he... Read more

Are your email subscribers suffering from inbox exhaustion?

Posted by James Trumbly on May 30th, 2012 at 1:00 pm

We know that your popular but there’s a limit to how often your email subscribers want to see a message from you in their inbox.
Have you ever thought about sending a follow-up email just a day after the initial email? Think again. There are two words you should consider deeply when you’re thinking about how often to send emails.
Inbox Exhaustion
Inbox exhaustion may sound like a serious problem, but you can totally avoid it. Inbox exhaustion occurs when you send way too many emails to your subscribers, wearying them with emails and making them unsubscribe, or even complain that you’re sending spam.
Now there isn’t a convenient guide telling you just how often you can email your subscribers. It’s just common sense. Even so, a lot of marketers ignore their common sense, especially near the holidays. Really, who wants to get an email from your company, or any company, every day for days on end? It’s annoying. And it’s inbox exhaustion – when the subscriber is worn out and frustrated by frequency.
How can I tell when often becomes too often?
Keep an eye on your stats. When you send out more frequent emails do your opens and clicks stats remain steady? Or do... Read more

Your Top Priority Is Growing The SMB Revenue Base – Now What?

Posted by Tony Zambito on April 16th, 2012 at 8:35 am

This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base.
As we continue to come out of the deep freeze over the last few years, we are beginning to see encouraging signs of an economic recovery. However, the purse strings are still drawn tight and new patterns of buying has created an atmosphere of even more exacting pricing pressures from enterprise-wide level buyers and accounts. This means less room for revenue growth to come directly from the fabled 20-30 percent of large customers who typically have made up 70-80 percent of total revenues. This is how a VP of Sales in the software industry put it to me recently in my research:
“Here is what it looks like…we are actually selling more of our product into our larger accounts than ever before….but…over the last three years we've faced stiffer competition that has driven our pricing down. So the net-net has been that we are just holding on as best we can to these larger accounts. Another words, we are not getting significant real... Read more

In Email Marketing, Testing Never Stops

Posted by Janine Popick on July 26th, 2011 at 9:50 am

In email marketing, every email is an opportunity to test and refine the creative. A simple tweak in your email campaigns could squeeze in some additional clicks, opens and even extra revenue from your subscribers. So where do you start?

How To Improve Email Relevancy and Deliverability

Posted by Courtney Wiley on February 24th, 2011 at 2:28 pm

It’s true that subscribers are more selective these days when it comes to the messages they choose to open and read. And it doesn’t help that about 50% of email marketers continue to blast their lists with irrelevant content. Irrelevancy is today’s #1 reason why your subscribers unsubscribe . . . and also why your email doesn’t get delivered.
Take a look at this chart from the folks over at MarketingSherpa:

How’s your rate compare with the industry standard? Not so good, eh?
Do you use segmentation for content personalization when it comes to your email strategy? How do you manage your deliverability frequency? Difficult, isn’t it? Then I assume you agree that relevancy—sending the right message to the right person at the right time—is the most significant challenge for digital marketers.

To help you out, here are 10 email deliverability tactics that directly affect relevancy:
1. Know your inbox placement rate
2. Monitor your reputation!
3. Get a seed list monitoring tool
4. Purge dead addresses
5. Win back “inactives”
6. Clean out the dead ones
7. Manage frequency
8. Perform a complaint analysis
9. Maintain a permanent home
10. Have a solid infrastructure
BTW, feel free to join CLUB INBOX. It’s a brand-new online community dedicated to helping marketers ensure their emails get... Read more