Tagged 'axe'

Top 5 Creative QR Code Campaigns 2012 (Video)

Posted by Rick Mathieson on December 21st, 2012 at 4:01 pm

Love ‘em or hate ‘em, QR codes were put to some creative use in 2012. And whether they disappear by this time next year as many predict, or morph into something else entirely, they did make a mark, pardon the pun, on several initiatives over the last year.
A look at five favorites:
5. VW’s Creative ‘Crate Code’
You’ll love the payoff (or payload, that is).
4. QR Code Bottles Sell More Beer While Helping Singles Meet at the Bar
QR Codes play Cupid.
3. Heineken Personalized QR Code Stickers Become Ice Breakers at Music Festival
You scan me, I'll scan you.
2. Axe Body Spray Uses QR Codes ‘Peepholes’ for a Mobile+Social Sensation
Drool not included.
1.Retailer’s Shadow-Activated QR Code Boosts Sales 25%
This retailer’s QR code is credited with a 25% increase in lunchtime sales (see video above).

Top 10 in Digital Outdoor 2012 (Video)

Posted by Rick Mathieson on November 29th, 2012 at 2:09 pm

Is outdoor the new TV?
Thanks to digital, outdoor is quickly becoming that certain "had-to-see-it" element that, if done well, cuts through the clutter in a way most other channels today (digital or otherwise) simply can't.
One remarkable feature of this year's list is how many slots go to Coca-Cola, which simply owns experiential marketing these days. Another is the innovation in vending machines.
Here are our favorite initiatives of the year so far. Let us know if you agree.
10. Nokia Lumia Live Augmented Reality 'Angry Birds' Game
Flip the bird or just get your boogie on. It's all good.
9. Invisible Mercedes Benz
Not so much cutting through the clutter as phasing through it.
8. TNT's Dynamite Street Promo
Technically, the only thing digital here is the activation device. But the results are priceless.
7. Tic Tac's 'Bad Breath'
Kind of like a flash faint than a flash mob. But it's for a good cause.
6. Ford Pinball Park
Pinball wizardry meets the pitfalls of parking on a busy street.
5. 'Axe Anarchy': Outdoor Ads Visible Only If You're Wearing Sunglasses
Attention voyeurs of the world: Has Axe Anarchy have an ad for you.
4. Shafted: Elevator Riders Get Big Surprise from LG
Call it Schadenfreude in the elevator shaft.
3. Coke Zero '007' Vending Machine... Read more

Top 10 Mobile Marketing Initiatives 2012 (Video)

Posted by Rick Mathieson on November 27th, 2012 at 8:50 pm

Mobile marketing is so much more than advertising.
As readers of my books THE ON-DEMAND BRAND and BRANDING UNBOUND know, I don’t consider mobile advertising very compelling. So it
won’t come as a shock that there isn't much in the way of pure-play mobile ads in this year’s list of top 10 mobile marketing initiatives.
For me, mobile isn’t about taking an ad model from the old-school Internet – namely a "ad banner" – and plopping it onto a business-card size screen, or even the larger screen of an iPad.
It’s about creating unique and differentiating branded experiences that drive home your value proposition in amazing new ways.
To that end, here are 10 of my favorite mobile promotional initiatives for 2012.
Agree with my list? Disagree? What initiatives would you ad to the list?
Let us know!

TOP 10 IN MOBILE MARKETING 2012

10. Heineken Personalized QR
Code Stickers Become Ice Breakers at Music Festival
Talk about a conversation starter.
9. ‘Dance Cam’ Mobile App
Lets you Create Music Videos on Your Phone
Because there are few things more entertaining (and, often, disturbing)
than watching folks dance on the Xbox Kinect system on games like Dance
Central. So why not mobilize it?
8. Starbucks Brings Mobile
AR to Valentine’s Day
It’s the AR, Cupid.
7. Red... Read more

5 Ways to Prevent a Holiday Marketing Hangover

Posted by Jonathan Gardner on November 16th, 2011 at 10:06 am

Holiday madness has made many an excellent marketer lose their head. Listen to some expert advice and best practices to get you through to the new year with maximum brand lift and conversions!

Trends with Traction: Below the Belt is on the Rise

Posted by Adam Kleinberg on February 26th, 2010 at 12:00 am

Gentlemen… do you have dirty balls? I mean you clean them, but do you really clean them enough?
Planting this lingering doubt is more than just a provocative trick I've concocted to get you to read on. It is the marketing strategy that Axe has devised to compel millions of young men across the globe to shell out a few bucks for a new product called the Axe Detailer that helps you… well, clean your balls.
Take a look…

If you're uptight, you may find the video Axe put out to be offensive. If you're not, you'll note that this video is hysterical. If you're nineteen, you might be in your car on the way to Target to pick one up.
Success requires a skillful touch. No, not on your balls. In your creative department.
Axe is not the first brand to push the boundaries of "good taste," speak to a consumer on their own terms, and be shockingly awesome. Advertising has... Read more