Tagged 'automotive social media marketing'

RadiumOne Mobile Ad Survey Reveals Women Oversee Major Automobile Purchases.

Posted by Kamal Kaur on January 4th, 2013 at 6:43 am

RadiumOne Mobile Ad Survey Reveals Women Oversee Major Automobile Purchases.

Big Social Media Plans + Small Budget = No Problem.

Posted by Nick Matarazzo on October 19th, 2012 at 11:01 am

Three simple steps to help marketers get the biggest bang for their social media buck.
When it comes to marketing budgets, big isn’t always better in social media.  In fact, smaller budgets sometimes net the best results.
In our industry, most automotive marketing budgets are sizeable.  But like other businesses, share of budget dedicated to social media varies by automotive brand.
The fact is social media levels the playing field between the haves and the have-nots.  With a little bit of ingenuity and knowledge, and by following these three simple steps, it’s possible for small budgets to compete head-to-head with deep pockets to achieve maximum success.
Step #1:   Develop ideas with viral potential.

Marketers who view social media as efficient channels through which they steadily self-promote, where they do more talking than listening, or where they attempt to impose brand messaging and force brand loyalty instead of encouraging it are looking at it all wrong.
Social media is efficient because it’s viral. It isn’t designed for bragging about how great your business is.  It’s about enticing people to brag about your business for you. Essentially, social media offers smart marketers the opportunity to turn a handful of people into an enormous labyrinth of loyal brand... Read more

Auto Brands and the Social Focus

Posted by Nick Matarazzo on August 16th, 2012 at 3:34 pm

I’ve learned through the years how innovative automotive marketers can be when it comes to media channels, ad products, messaging, creative, etc. More often than not, they understand what it takes to successfully influence vehicle purchases.
Social media is a bit of a different landscape.
It’s been challenging for marketers – automotive or otherwise – to develop content compelling enough to spark user conversation and interaction, the foundation for successful social media marketing.
There are original, fresh and effectual ideas worth noting, however. While stumbling blocks remain in regard to control, flexibility and performance tracking, marketers who have social media dialed in are netting significant results.
Audi Gives Twitter a Test Drive
Traditionally, it’s been hard for higher priced luxury brands to turn Generation Y into paying customers.  But this group of would-be buyers is aging, and with age comes increased spending power, making it a prime target for luxury automakers to build an emotional bond between their brands and the younger set.
Audi understands this.
Over the past two years, the upscale automaker’s social presence has blossomed into a front running case study of the most effective way to use social media to engage and connect with consumers.
Last year, a Washington D.C. woman wanted an Audi... Read more