Tagged 'audiencescience'

Seven days, three conferences, two panels, one keynote, and a name change!

Posted by Jeff Hirsch on March 3rd, 2009 at 12:00 am

Last week was a busy one for us! First, as you probably know, we officially announced the change of our company name from Revenue Science to AudienceScience. As the targeting industry has evolved over the years, so have we as a company. Today, we are a technology-centric media company focused on the science of online marketing. Our core value proposition is that, simply, we help marketers and publishers find and understand audiences. The name AudienceScience instantly conveys the essence of our mission.
There has been no change in management and we will be providing the same industry leading service upon which we have built our reputation. The name is new, and we will continue to offer our leading audience technology platform and targeting marketplace, recording billions of behavioral events daily and reaching over 385 million unique Internet users. As we look forward to a new era for the company, our focus remains on empowering Web publishers, marketers, networks, exchanges, and agencies to create intelligent audience segments to connect people with relevant advertising.
We made the formal announcement at the IAB Annual Meeting last Monday, and had a great time at the event. I was able to check out the New York Times new interactive... Read more