Tweet of the Week
Technically, "Twitterer" of the week. This week, Hugo Chavez joined the digerati. And his username roughly translates to 'devil' in many Latin American countries, although in Venezuela, it also means 'rabble-rouser'. Either way, a little nutty coming from the 5th largest oil producing nation in the world.
The Color of Words | Codename: "Cuttlefish"
Copywriters and Art Directors, unite. This is both entertaining and useful for checking people's creative color explorations. Each color is given a name, generally closely tied to the color it brings up. Well worth a few minutes of mousing around.
Facebook Sends Window Decals to Local Businesses
Start looking for this type of thing to be as common on a store window as credit card stickers.
Augmented Reality Billboard Puts Passersby in a Street Fight [VIDEO]
Strong execution using Augmented Reality in a digital billboard.
MobilGlyph: Making Data Tangible – Popwuping
Video demonstrating the use of QR codes as a way to enable data entry in a mobile phone for illiterate people. The final interface is a little like scrolling through the... Read more
Last week I led a master class at the iMedia Breakthrough Summit entitled, "Augmenting The Future". Despite the fact that my agency has been doing a lot with Augmented Reality, my goal was not to proselytize or blindly extol the virtues of a technology that many in the room were not intimately familiar with.
No, that was not my goal at all.
If anything, I was there to get people not to use Augmented Reality. Superfluous use of technology tends to minimize the impact of use cases that actually make sense. My fear is that the marketing community will adopt this technology, exploit it and then spit it out like so many technologies before it (Second Life, anyone).
My hope is that we have matured as an industry and that we are able to do our due diligence before leveraging the technological flavor of the month (not that Augmented Reality is new--it has been around for quite some time. It is, however, new to the marketing community).
With that said, I think the class went great! Representatives from Traction, OMD, Kraft, The Integer Group, 20th Century Fox among others were all present. It seemed that I... Read more