Is outdoor the new TV?
Thanks to digital, outdoor is quickly becoming that certain "had-to-see-it" element that, if done well, cuts through the clutter in a way most other channels today (digital or otherwise) simply can't.
One remarkable feature of this year's list is how many slots go to Coca-Cola, which simply owns experiential marketing these days. Another is the innovation in vending machines.
Here are our favorite initiatives of the year so far. Let us know if you agree.
10. Nokia Lumia Live Augmented Reality 'Angry Birds' Game
Flip the bird or just get your boogie on. It's all good.
9. Invisible Mercedes Benz
Not so much cutting through the clutter as phasing through it.
8. TNT's Dynamite Street Promo
Technically, the only thing digital here is the activation device. But the results are priceless.
7. Tic Tac's 'Bad Breath'
Kind of like a flash faint than a flash mob. But it's for a good cause.
6. Ford Pinball Park
Pinball wizardry meets the pitfalls of parking on a busy street.
5. 'Axe Anarchy': Outdoor Ads Visible Only If You're Wearing Sunglasses
Attention voyeurs of the world: Has Axe Anarchy have an ad for you.
4. Shafted: Elevator Riders Get Big Surprise from LG
Call it Schadenfreude in the elevator shaft.
3. Coke Zero '007' Vending Machine... Read more
Is outdoor the new TV?
Tags: advertising, anarchy, ar, augmented, axe, bc, benz, branding, british, coca-cola, coke, columbia, dooh, ford, invisible, Kinect, lg, lumia, machine, marketing, mercedes, nokia, ooh, parking, pinball, reality, tac, tic, tnt, tourism, vending, zero
Posted in Creative Best Practices, Emerging Platforms, Media Planning & Buying, Word of Mouth | No Comments »
It's the perfect match of medium, movie and audience.
Universal Pictures has launched a virtual/augmented reality mobile app to promote the upcoming remake of "The Thing," which opens Friday.
(Haven't seen the original? Catch this hilarious 'Thing-in-4-min' video to a ersatz Sinatra tune.)
The app's free, of course, and sports 360-degree flamethrower action where players must use their weapons to survive attacks. There's even one of those "Thing Yourself" features where you can see your mug mutilated from the inside out - and share it with your freaked out friends.
Not surprisingly, the app comes from metaio, which is making a big name for itself in this space.
A nice way to get the film's young, mobile fan base fired up for more.
As one of my readers put it, "It's the THING for Halloween!"
Tags: advertising, ar, augmented, branded, branding, entertainment, games, gaming, ipad, iPhone, john carpenter, marketing, movies, reality, the thing
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media, Video, Wireless | No Comments »
Creativing :: Free mobile app gifts, 2010s most social musicians, and possibly the first great augemented reality mobile app
Airport Apps That Put You First in Line — Practical Traveler – NYTimes.com
A good overview of some apps to get you through the holiday travels.
The Best Ideas Of 2010: Musicians Who Made Social Networking Work : The Record : NPR
The music industry presents a constant stream of social media marketing examples. NPR gives a good overview, with the underscore being that content is still, and probably always will be, king.
Merry Christmas from Lonely Planet: 13 free iPhone city guides | Gadling.com
A great way for Lonely Planet to market themselves — giving away a taste of the goods in the form of a holiday present. It’s the ultimate product sample, and costs them no more than the time to change the app prices to free and back.
Augmented Reality on Your Phone – NYTimes.com
You’ve probably seen the Word Lens demo. If not, click the link in the first sentence. An augmented reality app that is the first one I’ve seen to be both functional and remarkably fluid. I love Yelp’s Monocle, but it’s doesn’t have anywhere near the responsiveness of this, and that’s a ... Read more
Just got on my radar today, though it's been out for a while.
It's a mobile implementation in Japan that involved augmented reality butterflies, posted in specific locations, that consumers could then collect, share, and even turn into coupons for use at retail stores.
I could easily see how consumer goods and entertainment brands could put this to great use here in the U.S. Look for some serious action on that front in the coming months.
What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week - Conan O'Brien
11 years between “Toy Story’s” and 7 months between "Twilight’s." By that measure, the “Jonah Hex” sequel should be out in 3 days.
Virgin Gives Free Tickets to 'Influencial' Tweeters - MarketingVOX
If you're into the numbers side of campaigns, this is a good read. Also a good back and forth on the value of social media as a demand creation tool. Nothing overly conclusive, but the varying points are worth reading. The end line really summarizes it well. No single tactic can do everything. It has to be a group effort.
Kynetx Introduces the Programmable Internet – the Language of the Building Block Web | Stay N' Alive
Those wondering when "Web 2.0" would run it's course, this could be the next direction. The trajectory of tech developments continues to be sharable, with rapid development times enabling products to get to market fast. There are several good examples of how this tech can play out.
Social Media Increases “Cuddle” Chemical Production in the Brain [STUDY]
So social media pushes the 'cuddle' button. That means it's either jumped the shark or is so irreversibly embedded in our psyche's that... Read more