Tagged 'apps'

App-Trepreneurs: Trending Young App Developers

Posted by Devanshi Garg on June 12th, 2013 at 12:46 pm

While most teens are playing video games or updating statuses, there is a growing trend of young people taking interest in app development and entrepreneurship.  The app is a perfect interactive medium for developing a plethora of valuable skills needed in today’s business world.Young people can work together on a technical project while also being creative.  Whether it be design, programming, development or marketing, some bright teenagers are doing to mobile apps, what Bill Gates and Steve Jobs did to computers.
Here is a breakdown of some high profile young people developing mobile apps that garner angel investments and sell for millions:

Nick D’Aloisio: As of late, the 18-year-old Summly creator is by far the most renowned teenage app developer in the world.  Yahoo purchased his mobile app Summly for $35 million in addition to extending an offer for D’Aloisio to join the Yahoo team at their London offices.  Summly summarizes news articles and optimizes them for smartphone consumption.  In addition to recognition by Yahoo, D’Aloisio is considered the youngest entrepreneur ever to receive venture capital funding.

Brian Wong: Brian is essentially the forerunner to Nick, he previously held the title of youngest entrepreneur with VC funding at the age of 18 (Nick beat... Read more

Put your money (and time) where the fans are: From social media innovation to practice

Posted by Yuna Park on June 11th, 2013 at 12:13 pm

This post is the last in a three-part series with practical tips for marketers to pursue social and digital innovation. Read the first post, on maximizing your personal social media usage, here and the second post, on how to uncover the coolest new apps and toys, here.
You have the tools at your avail and you’re learning continuously about the social and digital landscape. But how do you take everything you’ve learned and put it into practice for your brand?

1. Experiment during existing campaigns. Don’t get overwhelmed by a new platform or technology. Think of how it can help add to your existing campaigns. Taco Bell did an excellent job with this, leveraging the growth of Snapchat to share the news that their Beefy Crunchy Burrito was returning to the menu. To do so, Taco Bell encouraged its existing social fans to add “tacobell” as a friend on Snapchat in order to be looped into an upcoming secret announcement. The Snapchat of the Beefy Crunchy Burrito was sent, generating a wealth of noise for the brand and the product launch, and then Taco Bell’s activity subsided on Snapchat. They were able to appropriately and successfully utilize a new platform for... Read more

Demands of B2B Marketing Now Moving Faster than B2C

Posted by Atchison Frazer on June 11th, 2013 at 11:30 am

B2B enterprise marketing is more about creating strategic, differentiated content that’s relevant to very rapidly shifting market conditions, primarily driven by faster moving start-ups, emboldened by open source technology, with the will and daring to bet their company on the pursuit of bold innovation.

The True Impact of an App Economy

Posted by Devanshi Garg on May 30th, 2013 at 10:28 am

In a recent CTIA (The Wireless Association) Research poll, there are more than 2.4 million apps available for download on 11 different operating systems.  In light of these findings, it is safe to say that the development and distribution of apps, are a significant contributing force to today’s economy.
There is an undeniable impact throughout many states in the country that have collectively hired 519,000 app related jobs throughout the nation.  Interestingly enough, the jobs are not simply limited to technical professionals.  Entire businesses have arisen with the app as its central profit generator.  New app related businesses offer marketing professionals, advertisers, sales people and business professionals a new area to test their skills and earn a living.
In addition to the economic value derived from the app economy, there are various consequences for industries and individuals across the board in terms of how apps augment their day to day.  By taking a look at some of the way apps have truly redefined society, it is easier to understand how app market saturation is still far away and further economic growth is still on the horizon:
Job Openings Abound, Despite Other Industry Struggles
With an unemployment rate of 7.6% it is a bit surprising... Read more

Current and Relevant: How to Find the Coolest New Tools on the Block

Posted by Yuna Park on May 16th, 2013 at 3:59 pm

This post is the second in a three-part series with practical tips for marketers to pursue social and digital innovation. Read the first post on maximizing your personal social media usage here.
Want to be the go-to guy or gal on your team with the flashiest new apps? The one dressing Instagram photos with never-before-seen filters and stamps, using emoticons our Japanese counterparts only released yesterday?
It can be time-consuming to stay current in social and digital media, so here are some effective ways to quickly surface and assess the hottest toys.
1. Assign yourself playtime. My playtime is Sunday evening after “Mad Men.” I pull out my iPad and iPhone and I furiously start downloading new apps. I jump over to the Featured and Top Charts sections of iTunes to see if there are any new additions. I download them, bring them to the forefront, launch them, create a new account, follow the top accounts (if applicable), invite a few friends and make time to revisit them later in the week. If it’s a photo app, I try out some photos and push them out to Facebook to see how they look. If it’s a news app, I load it up... Read more