B2B enterprise marketing is more about creating strategic, differentiated content that’s relevant to very rapidly shifting market conditions, primarily driven by faster moving start-ups, emboldened by open source technology, with the will and daring to bet their company on the pursuit of bold innovation.
In a recent CTIA (The Wireless Association) Research poll, there are more than 2.4 million apps available for download on 11 different operating systems. In light of these findings, it is safe to say that the development and distribution of apps, are a significant contributing force to today’s economy.
There is an undeniable impact throughout many states in the country that have collectively hired 519,000 app related jobs throughout the nation. Interestingly enough, the jobs are not simply limited to technical professionals. Entire businesses have arisen with the app as its central profit generator. New app related businesses offer marketing professionals, advertisers, sales people and business professionals a new area to test their skills and earn a living.
In addition to the economic value derived from the app economy, there are various consequences for industries and individuals across the board in terms of how apps augment their day to day. By taking a look at some of the way apps have truly redefined society, it is easier to understand how app market saturation is still far away and further economic growth is still on the horizon:
Job Openings Abound, Despite Other Industry Struggles
With an unemployment rate of 7.6% it is a bit surprising... Read more
This post is the second in a three-part series with practical tips for marketers to pursue social and digital innovation. Read the first post on maximizing your personal social media usage here.
Want to be the go-to guy or gal on your team with the flashiest new apps? The one dressing Instagram photos with never-before-seen filters and stamps, using emoticons our Japanese counterparts only released yesterday?
It can be time-consuming to stay current in social and digital media, so here are some effective ways to quickly surface and assess the hottest toys.
1. Assign yourself playtime. My playtime is Sunday evening after “Mad Men.” I pull out my iPad and iPhone and I furiously start downloading new apps. I jump over to the Featured and Top Charts sections of iTunes to see if there are any new additions. I download them, bring them to the forefront, launch them, create a new account, follow the top accounts (if applicable), invite a few friends and make time to revisit them later in the week. If it’s a photo app, I try out some photos and push them out to Facebook to see how they look. If it’s a news app, I load it up... Read more
Tags: 22squared, apps, digital media, ipad, iPhone, iTunes, mad men, mashable, readwrite, Social Media, techcrunch, the next web, Uber
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If you were to go back in time and interview any leading advertising guru, it is likely he or she would never believe that advertising through a phone could work, let alone increase business for clients. Yet here we sit in 2013 with mobile advertising dollars surpassing $9.6 billion per year.
Bad targeting usually means bad advertising; good targeting means matching people with messages that are actually relevant to them. That’s why it’s high time mobile apps take advantage of data to make their ads more relevant.