Co-Authored by Alan M. Pate
Remember that scene from Minority Report? The one where John Anderton (Tom Cruise) takes a trip to GAP, virtual billboards call out his name and bombard him with offers as he walks through the mall, retinal scanners flash left and right, an AI hologram offers up his own personal greeting – “Welcome Back to the Gap! How’d those assorted tank tops work out for you?” It’s not quite 2054, and we haven’t quite perfected PreCrime, but ad tech is taking some big steps in the Minority Report direction.
2014 may be the year Apple’s “iBeacon” iOS7 feature changes the game for targeted advertising with its ability to detect customers’ presence and deliver targeted ads. As with almost any new ad tech these days, its adoption isn’t without privacy concerns.
As reported by the New York Times, this Super Bowl weekend the NFL deployed Apple’s iBeacon technology to send users of the NFL Mobile App targeted advertisements based on their physical location in Manhattan or in MetLife Stadium. Fans walking down Broadway received messages such as – “Get your picture taken with the Lombardi Trophy, located between 43rd and 44th streets on... Read more
Co-Authored by Alan M. Pate
Could employee productivity and mobile games be a match made in heaven? When done correctly - absolutely. Gamification - the use of game mechanics and psychology to drive a set of specific desired behaviors - is a legitimate motivational technique that will undoubtedly be the future of business productivity
According to Gartner, 70% of Global 2000 businesses will be using a gamified app by 2014. Spotify and LivingSocial for instance, already use a mobile gamification app to replace annual reviews for employees. The app has a 90% adoption rate and reduces a significant amount of resources and personnel required for conducting interviews. With badges for recognition, constant feedback, and goal tracking, the app also contributes to their company culture and productivity.
There are already several companies focusing on the role that games play in driving business efficiency. For instance, SpringShot, a mobile gamification startup, specializes in mobile worker productivity platforms for service companies. Their mobile platform assists service companies in recruiting, training, directing, and motivating frontline service workers via user-friendly mobile applications.
Developing a Seamless Gamification Platform
How can a mobile app make tedious tasks like filing expense reports or undergoing a performance review more engaging than they currently are? In the end, it... Read more
While most teens are playing video games or updating statuses, there is a growing trend of young people taking interest in app development and entrepreneurship. The app is a perfect interactive medium for developing a plethora of valuable skills needed in today’s business world.Young people can work together on a technical project while also being creative. Whether it be design, programming, development or marketing, some bright teenagers are doing to mobile apps, what Bill Gates and Steve Jobs did to computers.
Here is a breakdown of some high profile young people developing mobile apps that garner angel investments and sell for millions:
Nick D’Aloisio: As of late, the 18-year-old Summly creator is by far the most renowned teenage app developer in the world. Yahoo purchased his mobile app Summly for $35 million in addition to extending an offer for D’Aloisio to join the Yahoo team at their London offices. Summly summarizes news articles and optimizes them for smartphone consumption. In addition to recognition by Yahoo, D’Aloisio is considered the youngest entrepreneur ever to receive venture capital funding.
Brian Wong: Brian is essentially the forerunner to Nick, he previously held the title of youngest entrepreneur with VC funding at the age of 18 (Nick beat... Read more