Tagged 'applications'

Online Advertising is Evolving. Are You?

Posted by Mitchell Weisman on July 9th, 2013 at 6:00 am

Online advertising is evolving at unprecedented rates. Thanks to the growth of exchanges, transformative technologies such as Reak-Time Bidding (RTB), and standardization work by industry associations like the IAB, online advertising is quickly becoming a liquid marketplace.

Summertime Fun: Let the Marketoons Begin!

Posted by Mitchell Weisman on June 25th, 2013 at 6:00 am

In partnership with Tom Fishburne at Marketoon Studios, LifeStreet created a series of marketing cartoons, or “marketoons,” to highlight some of the challenges, opportunities and absurdities associated with mobile and social advertising and monetization. To kick off the series, we wanted to address one of the fundamental challenges inherent in the mobile ecosystem: monetization.

Facebook makes app finding easier

Posted by Rich Cherecwich on May 20th, 2009 at 12:00 am

Before Twitter became all the rage, branded apps on social networks like Facebook and MySpace were generating all the marketing buzz. And while there isn't a day that goes by where I'm not invited to use some application or Top 5 list, the excitement over Facebook applications has seemed to cool.
One reason many users are turned off is the difficulty that comes with finding an application, and the sometimes inadvertent spamming of friends that comes with activating one. Facebook today unveiled a new application directory that could spur a golden age of apps by centralizing everything in one easy-to-use hub. The social net is even going a step further and suggesting applications you may like – I'm offered Trip Advisor's branded "Cities I've Visited" app as a suggestion.
Facebook is also giving developers a chance to leap the competition, by letting them pay $375 to have their applications displayed prominently, according to the NY Times Bits blog.

Should you use social apps in ad campaigns? Forrester says yes!

Posted by Michael Lazerow on May 4th, 2009 at 12:00 am

Since launching Buddy Media in September 2007, I have been a leading champion for the use of social applications by brands to engage users. But it's been lonely on "app island" as many were quick to dismiss the use of apps in ad campaigns, or "app-vertising" as Buddy Media coined it. So it was welcome news that Forrester Research, in a report released last week, became the first independent research firm to encourage clients to use social applications and think "long term" in social ad campaigns. "To enhance an ad campaign with social elements, interactive marketers should know their audience's behavior, commit to the communities for the long term," Forrester's Sean Corcoran wrote in the report's executive summary and outlined five different ways that brands can enhance their ad campaigns.
I'm not authorized to share the entire report. So you'll need to purchase the report yourself to see the five ways. But all five ways are core to Buddy Media's mission to help companies market more effectively in the social media ecosystem. At the core of Forrester's recommendation is the idea that social media marketing is not turned on and off like banners, buttons and traditional digital marketing. It's an always-on program for marketers.  Social media is about using your marketing to build always-on lines... Read more

Marketing is high on the mind of wireless executives

Posted by Matt Kapko on April 2nd, 2009 at 12:00 am

I just got back from a whirlwind pair of days at CTIA, the country's largest wireless conference, and one thing is for sure: marketing is getting more interest and attention every year.
Not surprisingly, applications are all the rage these days. With last summer's introduction of Apple's App Store, there's been a tremendous wave of interest and dollars flooding into all things app. Soon enough, most device manufacturers will have their own mobile app stores that bypass carriers' walled gardens and deliver optimized applications direct to the user. Those that plan to last make it through the next couple years should have some application-centric plan ready for prime time.
The more exciting opportunity that mobile applications present to marketers is the growing interest from brands. Everything from car makers to large food brands and even toilet paper have weaved their way into the mobile application game with varying utilitarian value. Brands are no longer looking to extend into typical applications like a basic car racing game for an auto maker. Instead many are trying to find tangential relationships that can be built through more useful, long-term needs. One toilet paper maker, for example, worked on an application that helps... Read more