Innovation is where passion meets opportunity. It's something you can’t plan for but you can prepare for.
Apple released their new operating system with much fanfare and media buzz. There are some who wonder what the hoopla is about; it looks different, there are some new features, but hey, its still an iPhone.
The fact of the matter is that there are some significant changes to the interaction design that must be understood. The changes to the user experience are subtle, but pervasive and incredibly important to end users and content providers alike. Failing to understand and include these changes, will result in a delivery of apps that feel dated and fail to engage customers.
This posting helps readers understand why brand managers have to adapt to the new OS, the nature of the changes, and how to begin working with the new platform.
Users are adopting rapidly, and are demanding
It is evident that adoption of iOS7 will be unparalleled. Chitika reported "In the first two days of availability (Wed-Fri), nearly 32 percent of North American iOS web-based traffic has come from the new operating system. iOS 6, released last September, took three days to reach the 30 percent mark." The eyes are upon iOS7 and it is time to take action.
The update to iOS7 is a big change that demands rapid... Read more