Tagged 'app'

The War of App Acquisition Analytics

Posted by Jordan Greene on February 20th, 2014 at 12:30 pm

Welcome to the $9.6 billion U.S. mobile ad jungle.  In a dark corner of the mobile app world, there is a war brewing.  As more mobile advertising money continues to flow to acquire app users, the value is rapidly increasing to accurately understand what specific ad budgets are generating.  In practice, that is enabling an app owner to identify the best ad sources which drive installs and activity, and act upon that data.  The two leaders in this province, HasOffers and Kochava, have been conciliatory adversaries, each acknowledging, but not sniping at, the other.  But with one, small, facebook announcement last week, all that looks to change.
Since 2005, we have bought mobile media for clients, and tracked subsequent activity.  Somewhat surprisingly, we continue to see that across the mobile landscape that there is still an under-appreciation of the importance of understanding app analytics (not to be confused with the over-collecting of data, which is causing drowning).  At Mella Media, we stress to clients that acquisition tracking needs to be a “given.”  It is the front-door to knowing your users, and seeing where new opportunities lie.  Ultimately, it is the top of the funnel which leads to real business goals and... Read more

A Restaurateur's Best Friend: Q&A with James McKinney, CEO of SimpleDeal (Pt 2)

Posted by Rick Mathieson on February 7th, 2014 at 2:25 pm

In part one of my interview with SimpleDeal CEO James McKinney, we heard about how this new app connects passersby with restaurants right at the point of maximum interest.

In part two, we'll hear more about what it means to restaurants - including how they might be able to turn a trove of data into a gold mine.
CLICK TO LISTEN: Q&A: James McKinney, CEO of SimpleDeal (Pt 2)
(Approx 7 min, 25 sec)

Q&A: James McKinney, CEO of Simple Deal – A New Twist on Mobile Deal Apps for Restaurants (Pt 1)

Posted by Rick Mathieson on February 5th, 2014 at 4:28 pm

I'm digging SimpleDeal, which looks to be a promising new hyper-local mobile app that connects restaurants with customers at the point of maximum interest.
Unlike apps for setting reservations, receiving daily deals, pre-ordering meals and so on, SimpleDeal acts like a kind of digital wingman, enabling passersby to point their mobile phones at a restaurant to see the menu, find out more about its offerings, review any special deals and make a dining decision.
The restaurant can then follow up with new deals if the consumer opts in, but the app capitalizes on what I believe is mobile's greatest promise.
That is to say it is not push-based, it is pull-based - consumer activated, at the consumer's discretion, at the moment when a consumer is most interested in what you have to offer. And it is enabled through an online portal where restaurants can modify their messaging, or change out specials or deals, in real time.
Most important of all, it gives the client restaurant more than just a transactional ROI, it gives them added voice and value, by enabling them to share what they believe makes their offerings unique.
Time will tell if SimpleDeal, which is live in Long Beach California today, and about... Read more

5 Transformative Changes with iOS7 and How To Capitalize on Them

Posted by Daniel Murphy on September 23rd, 2013 at 8:10 am

Apple released their new operating system with much fanfare and media buzz. There are some who wonder what the hoopla is about; it looks different, there are some new features, but hey, its still an iPhone.
The fact of the matter is that there are some significant changes to the interaction design that must be understood. The changes to the user experience are subtle, but pervasive and incredibly important to end users and content providers alike.  Failing to understand and include these changes, will result in a delivery of apps that feel dated and fail to engage customers.
This posting helps readers understand why brand managers have to adapt to the new OS, the nature of the changes, and how to begin working with the new platform.
Users are adopting rapidly, and are demanding
It is evident that adoption of iOS7 will be unparalleled. Chitika reported "In the first two days of availability (Wed-Fri), nearly 32 percent of North American iOS web-based traffic has come from the new operating system. iOS 6, released last September, took three days to reach the 30 percent mark." The eyes are upon iOS7 and it is time to take action.
The update to iOS7 is a big change that demands rapid... Read more

Online Advertising is Evolving. Are You?

Posted by Mitchell Weisman on July 9th, 2013 at 6:00 am

Online advertising is evolving at unprecedented rates. Thanks to the growth of exchanges, transformative technologies such as Reak-Time Bidding (RTB), and standardization work by industry associations like the IAB, online advertising is quickly becoming a liquid marketplace.