Welcome to the $9.6 billion U.S. mobile ad jungle. In a dark corner of the mobile app world, there is a war brewing. As more mobile advertising money continues to flow to acquire app users, the value is rapidly increasing to accurately understand what specific ad budgets are generating. In practice, that is enabling an app owner to identify the best ad sources which drive installs and activity, and act upon that data. The two leaders in this province, HasOffers and Kochava, have been conciliatory adversaries, each acknowledging, but not sniping at, the other. But with one, small, facebook announcement last week, all that looks to change.
Since 2005, we have bought mobile media for clients, and tracked subsequent activity. Somewhat surprisingly, we continue to see that across the mobile landscape that there is still an under-appreciation of the importance of understanding app analytics (not to be confused with the over-collecting of data, which is causing drowning). At Mella Media, we stress to clients that acquisition tracking needs to be a “given.” It is the front-door to knowing your users, and seeing where new opportunities lie. Ultimately, it is the top of the funnel which leads to real business goals and... Read more
Apple released their new operating system with much fanfare and media buzz. There are some who wonder what the hoopla is about; it looks different, there are some new features, but hey, its still an iPhone.
The fact of the matter is that there are some significant changes to the interaction design that must be understood. The changes to the user experience are subtle, but pervasive and incredibly important to end users and content providers alike. Failing to understand and include these changes, will result in a delivery of apps that feel dated and fail to engage customers.
This posting helps readers understand why brand managers have to adapt to the new OS, the nature of the changes, and how to begin working with the new platform.
Users are adopting rapidly, and are demanding
It is evident that adoption of iOS7 will be unparalleled. Chitika reported "In the first two days of availability (Wed-Fri), nearly 32 percent of North American iOS web-based traffic has come from the new operating system. iOS 6, released last September, took three days to reach the 30 percent mark." The eyes are upon iOS7 and it is time to take action.
The update to iOS7 is a big change that demands rapid... Read more