Tagged 'app marketing'

The Ugly Truth Behind Facebook's New App Marketing Policy

Posted by Dan Wittmers on June 17th, 2015 at 12:53 pm

Over the last month, if you've been listening closely, you'd be able to hear a quiet rumbling within the app marketing community. In early May, Facebook began informing app marketers of a new policy change - the social media giant would no longer provide device level data back to advertisers via Mobile Measurement Partners (MPPs).

Mobile Monetization – Quick Tips to Consider when Marketing your App

Posted by Marla Schimke on July 22nd, 2013 at 11:38 am

Developing an app can be a very exciting and lucrative endeavor – but as consumers get more accustomed to free apps, publishers need to seriously consider their approach to monetization. If your strategy includes mobile advertising, the ability to generate revenue is directly correlated with the amount of app downloads you drive. So how do you initiate those downloads to monetize your free app and ultimately increase your ROI? By considering the entire marketing mix.
Taking full advantage of the app store is an essential first step. Prospective consumers often browse within the top apps when deciding what to download on their devices, so getting placed into the top 100 can dramatically impact the success of your app. Whether you are developing your app for iOS, Android or Windows, here are a few general guidelines to follow when planning your app store marketing strategy:

Leverage the app title in your app description
Include your most important keywords in the app description
Keep the screen shots of your app up to date
Include a short video that highlights your app’s best features
Listen to your audience and update your app based on customer feedback
Remember app rankings differ from app store to app store and are based on a... Read more

5 Social Media Tips for App Marketing

Posted by David Murdico on December 19th, 2012 at 1:28 pm

Social media is a powerful way to increase awareness of and interest in your app. Platforms like Facebook, Twitter, YouTube, Pinterest, Instagram, Tumblr and tactics like contests, giveaways and blog and publication outreach help you get your app out to people who otherwise wouldn’t know you exist. The key to social media marketing your app is determining who you’re trying to reach, what you want them to do for you, evaluating what’s working or not working and adjusting your approach. Get their attention, and make it super easy for them to download your app and share their thoughts with friends.
1. Use Twitter to Reach New Audiences
Twitter is an important platform for reaching new audiences. One quick tip is to look at your competition and see who’s following them. Safe bet they’re the people you want following you. Follow them, retweet them and interact. Get their attention. Make sure your Twitter bio has the info necessary for them to go download your app if they’re interested. Don’t make them work too hard trying to figure it out. Using social media tools like Social Oomph and HootSuite allows you to view analytics to measure your progress and adjust course. Analyze the metrics... Read more