Over the last month, if you've been listening closely, you'd be able to hear a quiet rumbling within the app marketing community. In early May, Facebook began informing app marketers of a new policy change - the social media giant would no longer provide device level data back to advertisers via Mobile Measurement Partners (MPPs).
Developing an app can be a very exciting and lucrative endeavor – but as consumers get more accustomed to free apps, publishers need to seriously consider their approach to monetization. If your strategy includes mobile advertising, the ability to generate revenue is directly correlated with the amount of app downloads you drive. So how do you initiate those downloads to monetize your free app and ultimately increase your ROI? By considering the entire marketing mix.
Taking full advantage of the app store is an essential first step. Prospective consumers often browse within the top apps when deciding what to download on their devices, so getting placed into the top 100 can dramatically impact the success of your app. Whether you are developing your app for iOS, Android or Windows, here are a few general guidelines to follow when planning your app store marketing strategy:
Leverage the app title in your app description
Include your most important keywords in the app description
Keep the screen shots of your app up to date
Include a short video that highlights your app’s best features
Listen to your audience and update your app based on customer feedback
Remember app rankings differ from app store to app store and are based on a... Read more