Tagged 'app.ft.com'

A Tale of Two Mobile Strategies

Posted by Adam Kleinberg on September 23rd, 2011 at 8:58 am

Two newspaper publications have recently evolved their mobile strategies. One is an example of what not to do. The other represents an evolution in the thinking around mobile and a case study model for a thoughtful and effective mobile strategy for a content publication.

Let's take a look at the San Francisco Chronicle and the Financial Times.