Tagged 'AOL'

The most powerful driver of innovation

Posted by Marti Funk on March 14th, 2014 at 2:38 pm

I'm still reeling from a great few days at SXSW, where I experienced some compelling brand activations from Oreo's Trending Vending Lounge, MasterCard and Mashable (#PricelessSurprises), and more private networking parties and inspirational pop-up discussions than hours in the day would allow.
I had the privilege of joining one such intimate discussion hosted by Expion, which turned into a passionate, all-out, no-BS discussion on the future of all things connected, including a featured panel on the future of packaging. The lively panel included Bonin Bough of Mondelez (@boughb), Gary Vaynerchuk (@garyvee), David Shing of AOL (@shingy), and Katharine Bell of HBR (@katharineabell).

As a business leader and curator of community and content in the marketing industry, I was most inspired not so much by the "what" or the "who" of the conversation, but more the "how." Specifically, I was inspired by Vaynerchuk's recognition of the "sheer will" behind the recent innovative successes behind legacy brands, with a nod to CPG marketers such as Mondelez and PepsiCo. Indeed, sheer will is the most powerful driver of innovation.
To give context, Bough shared his sentiment that all CPGs in the grocery store will be connected to the internet by 2020. There was no refuting that... Read more

The 2012 Survival Guide for Publishers

Posted by Jonathan Gardner on December 19th, 2011 at 9:00 am

It has been a bumpy few years for online publishers, and the roller-coaster ride will continue. But there's real money to be made, thanks to the potential of new ad formats and new ad technologies.

Is Facebook Forever?

Posted by Andrew Edwards on December 16th, 2010 at 6:00 pm

Remember a little company called "AOL"? Or the prodigious launch of "MSN"? Take heed.

Tim Armstrong hints at possible alliance with Yahoo

Posted by Gretchen Hyman on April 28th, 2010 at 12:00 am

Could a possible merger be in the works for AOL and Yahoo? According to Silicon Alley Insider, AOL CEO Tim Armstrong "described the competitive landscape as AOL versus Yahoo versus Demand Media." After all, there is safety in numbers, and this is certainly the era of consolidation and the merging of likeminded powerhouses. Armstrong further stated that Yahoo has "switched their strategy to a strategy that is more similar to ours," which certainly suggests that Yahoo is moving in a direction that might make it a more desirable media partner-- either that, or a serious competitor.     
The full story here: http://tinyurl.com/25fj6yg
 

TrackSimple and AdHachery debut at iMedia Agency Summit

Posted by David Shor on December 7th, 2009 at 12:00 am

There were quite a few exciting enhancements vendors we're all familiar with rolled out yesterday--Tremor Media describing its six ad formats (innovative!) and Brightroll describing their plans for 2010 (larger aggregation than Hulu volume predicted). DoubleClick brought us up to speed on some new developments at Google Ad Planner, DFA Analytics (which leverage Google Analytics' UI) and DFA updates (great progress but I still hate the almost daily data-delay emails I get).
But it wasn't the big boys who had the agencies at iMedia Agency Summit in Scottsdale ooh-ing and ahh-ing. Two companies we heard presentations from really stood out:

TrackSimple - an analytics-adjunct system for display media buys that tacks onto your existing media platforms. It is a predictive media engine that helps you learn where there are additional opportunities for optimization. For wonks, this is a killer app. Take a look at it because the bar's just been set higher as a result of TrackSimple
Ad Hachery - LinkedIn for media buyers and sellers. A no brainer and "why didn't I think of that!" Ad Hachery short-circuits the time it takes for media vendors to communicate proposals and ideas to too-busy media buyers and will emerge in subsequent versions with mechanisms... Read more