However improbably, December has already arrived, and with it, the traditional impulse to take stock of the year drawing to a close and try to imagine what we’ll be getting ourselves into with the next one. Digital marketing is particularly rich soil for this treatment both because of the blinding pace at which the underlying technologies evolve, and the fact that most of us in the field are more than a little inclined toward the sentimental. Accordingly, we at Anvil enjoy making a formal exercise every year out of having this conversation, and it’s time to have it again, so take a break from wrapping presents and meet me over at the crystal ball.
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I walked into the Governor Hotel lobby and it hit me immediately: SEMpdx SearchFest 2013 is the real deal. Having been a co-founder of the annual search engine marketing (SEM) conference in 2005, as well as co-founder of the SEM trade association, SEMpdx, I felt a good deal of nostalgia and pleasure in seeing 450 nametags sitting on the table. I also wasn’t surprised to see coverage in the Oregonian newspaper about the event, nor compliments from industry pundits like Rand Fishkin of SEOmoz and Marty Weintraub of aimClear about SearchFest being THE best regional SEM conference worldwide.
This year’s event was groundbreaking in a variety of ways: the highest number of attendees and revenue and attendees from the farthest corners of the planet. That being said, the quality of the presenters and material was the real gem. I’ve compiled a short list of tweet highlights that had the greatest impact to me personally.
@joannalord Take on the role of evangelist in your company. It's well worth it. #searchfest Ian Lurie @portentint
@ruthburr How to impress the next generation: be agile, be delightful, be unexpected. Put smiles on faces. @melcarson #searchfest
@iPullRank says infographics with left floating share buttons get 45% more shares.... Read more