Tagged 'anvil media'

2015 Marketing Predictions You Can Set Your Digital Watch By

Posted by Kent Lewis on December 19th, 2014 at 12:12 pm

However improbably, December has already arrived, and with it, the traditional impulse to take stock of the year drawing to a close and try to imagine what we’ll be getting ourselves into with the next one. Digital marketing is particularly rich soil for this treatment both because of the blinding pace at which the underlying technologies evolve, and the fact that most of us in the field are more than a little inclined toward the sentimental. Accordingly, we at Anvil enjoy making a formal exercise every year out of having this conversation, and it’s time to have it again, so take a break from wrapping presents and meet me over at the crystal ball.

Startup Marketing Conference: Brian Solis & Brant Cooper

Posted by Kent Lewis on October 23rd, 2014 at 10:40 am

I’m excited to be live-blogging the Startup Marketing Conference in San Francisco. Unfortunately, due to traffic, I arrived late and missed Brian Solis, principal analyst and Altimeter Group kick off the morning. His session, WTF: What is the Future of Business for Startup or Enterprise, outlined why disruptors, not creators, will define the next 10 years. If you follow the Twitter stream at #startupmarketingconf, you’ll see he also addressed how human behavior is also being disrupted and what you can do to capitalize on this time of instability. I’m bummed I missed it.
I did arrive in time to catch the second session, featuring Brant Cooper, Co-founder of Moves the Needle. His presentation, The Lean Brand: How to Build Sustainable Growth by Creating Passionate Customers outlined ways startups can leverage LEAN management (typically associated with manufacturing). He discussed the Value Stream, which aligns with a traditional sales funnel. The seven steps of the value stream include:
1. Being aware of your brand (acquisition)
2. Intrigued (top of the funnel)
3. Trusting
4. Convinced (the conversion)
5. Hopeful (minimum viable product: MVP)
6. Satisfied
7. Passionate (the evangelists)
Cooper then discussed hypothesis-driven development, which means that you have to have something to test, beyond a product. The idea is that... Read more

2014 Marketing Predictions

Posted by Kent Lewis on December 12th, 2013 at 3:56 pm

As another year comes to a close, the Anvil Media team got out its crystal ball and looked into the future to make our annual marketing predictions. It is a practice we’ve done for nine years now and one we’ve definitely come adept at.

Square One: In-house Agency vs. Outsourcing Digital Marketing

Posted by Kent Lewis on October 4th, 2013 at 7:58 am

In the last few years companies have an increasing desire to take search engine optimization (SEO), pay-per-click (PPC) and social media marketing in-house. The trend, while logical, has dangerous implications for corporations and agencies alike.

The Social Media Metrics That Truly Matter

Posted by Kent Lewis on February 22nd, 2012 at 12:31 pm

What is a Facebook Like worth? How about a Twitter follower? Industry researchers and even lawyers are happy to give us numbers like $3.60 or $2.50 respectively. The true value of a fan or follower really depends on your objective, audience and offering. Unfortunately, too many marketers are focusing on the wrong metrics, and making poor strategic decisions as a result. This article will outline a few key metrics to consider incorporating into your key performance indicators (KPIs) if you’re interested in getting that bonus, or just keeping your job.