Tagged 'anvil media'

2014 Marketing Predictions

Posted by Kent Lewis on December 12th, 2013 at 3:56 pm

As another year comes to a close, the Anvil Media team got out its crystal ball and looked into the future to make our annual marketing predictions. It is a practice we’ve done for nine years now and one we’ve definitely come adept at.

Square One: In-house Agency vs. Outsourcing Digital Marketing

Posted by Kent Lewis on October 4th, 2013 at 7:58 am

In the last few years companies have an increasing desire to take search engine optimization (SEO), pay-per-click (PPC) and social media marketing in-house. The trend, while logical, has dangerous implications for corporations and agencies alike.

The Social Media Metrics That Truly Matter

Posted by Kent Lewis on February 22nd, 2012 at 12:31 pm

What is a Facebook Like worth? How about a Twitter follower? Industry researchers and even lawyers are happy to give us numbers like $3.60 or $2.50 respectively. The true value of a fan or follower really depends on your objective, audience and offering. Unfortunately, too many marketers are focusing on the wrong metrics, and making poor strategic decisions as a result. This article will outline a few key metrics to consider incorporating into your key performance indicators (KPIs) if you’re interested in getting that bonus, or just keeping your job.

Get More From Your Marketing Agency in 6 Easy Steps

Posted by Kent Lewis on April 3rd, 2011 at 9:31 pm

Much is known what a client should expect from an agency, because the client “holds the cards” in the relationship. Unfortunately, few companies know what an agency expects, and how that knowledge can benefit the client. At the end of the day, companies that treat their marketing vendors like strategic partners are more successful than those who do not.

5 Reasons for Brands not to Outsource Social Media Marketing

Posted by Kent Lewis on March 14th, 2011 at 5:52 am

In the wake of Chrysler’s f-bomb gaff on Twitter, new light is shed on a growing challenges created by outsourced social media management