Tagged 'android'

2014: The Year of Unifying & Defragmenting Mobile

Posted by Geoff Gieron on January 9th, 2014 at 1:01 pm

It seems that every year around this time, the same message is heard: “This year was the year of mobile!” We heard it in 2007, when Steve Jobs introduced the iPhone. We heard it in 2008, when Google launched the Android Market (now Google Play). We heard it in 2010, when the iPad arrived. These were all important years for mobile, and every year since we’ve seen new and impressive innovations introduced, not just in the gadgets but in the technology that supports them. All this growth and change is indicative of a healthy, evolving ecosystem, and it’s only going to get better. So, what do we have to look forward to? Looking back at 2013 and its many happenings, I have two predictions that I see surfacing in the coming year.
First, I expect to see a major transition toward the unification of mobile Web and mobile apps. Just this week, AdTruth’s parent company, 41st Parameter, issued data on the growth of mobile commerce for the Thanksgiving to Cyber Monday stretch. Between 2012 and 2013 there was a 35 percent spike in orders placed on mobile devices. This substantial growth in mobile activity and commerce transactions means more targeting obstacles... Read more

Google messes up Android navigation

Posted by Brandt Dainow on July 27th, 2013 at 3:01 am

Where's my blue navigation button gone?
If you have an Android phone you may have just lost your navigation app. Millions have. Google took it away from you. They didn't warn anyone. They didn't ask. They just destroyed it via an update to the Maps app. It's causing a lot of pain to literally millions of people. It's living proof of why Google is too big, can't control its own engineers any more, and has lost its way.
The Navigation software is actually part of Maps, and the Blue Arrow is just an icon to bypass the menu steps inside Maps to get at Navigation. Google have introduced a new beta nav system with the latest Map update. And, for no good reason anyone can think of, removed the icon.
The new nav system sucks. It lacks features of previous systems and crashes - often. While Google did warn it was beta, that's no excuse. Effectively what they said was:
"We have not finished this software and so it's not fit for purpose. We can't be bothered testing it ourselves, we'd rather dump it on you, our customers, and watch you have problems... Read more

6 Ways to Keep Your Mobile Users Engaged

Posted by Li-at Karpel on December 4th, 2012 at 6:44 am

Li-at Karpel Gurwicz is the marketing manager of Conduit Mobile. She is responsible for leading the business unit’s marketing strategy and programs, and managing strategic partners.

So you’ve built a beautiful mobile application that is blazing fast and sports an incredibly impressive UI. Now the app downloads should come rolling in, right?
Wrong.
Creating your mobile app is the easy part of the process. Actually keeping your users engaged and willing to open your app again and again is the big challenge.
Mobile analytics company Flurry says that on average, 54% of users will open your mobile app again 30 days after the initial download. But as you might expect, the longer users have your app, the less they’ll be using it: After 90 days, only 35% of mobile users will still be using the app, according to the firm.
So how do you keep your users engaged and continually looking to your app for information and entertainment? Here are a few tips to keep in mind before and after app creation to ensure that your users get the most out of your app:

Leverage analytics: Analytics are hugely important to the success of any mobile app, as it can tell you who is using... Read more

Is The Mobile Marketing Tide Turning?

Posted by Ori Lavie on July 10th, 2012 at 11:50 am

With mobile advertising beginning to take hold with consumers, Conduit's VP of Mobile Strategy Ori Lavie provides tips for publishers, brands and app developers on what to expect next.

Creativing :: Paying people to view ads, 5 good branded YouTube channels, and Google’s vision for Android

Posted by Doug Schumacher on May 12th, 2011 at 12:50 pm

The latest in new media marketing strategies and tactics:
Facebook Paying Users For Ad Views: The Good, The Bad, and The Psychologically Ugly | Fast Company
I’m voting ugly on this one, although if Facebook is paying their users to watch ads, why wouldn’t brands go straight to consumers and cut out the middle man? Be sure to watch the video regarding several landmark studies that have been done in the area of rewards and motivation.
Coca-Cola Marketing Shifts from Impressions to Expressions – Joe Tripodi – The Conversation – Harvard Business Review
With so much talk happening on the content marketing front, it’s interesting to hear the CMO of Coke talk about how theyve made the transition and what some of the challenges have been.
3 Reasons Curation is Here to Stay
As this article will drive home, curation is shaping up to be a lot more than an inexpensive form of content development. This is an area brands Should be paying a lot of attention to. Not only is it a cost-effective way to flesh out a content strategy, its also showing potential for being a valuable business model. And we see over and over how often companies leave that money on the table nay... Read more