Tagged 'Amy Kauffman'

On the Fourth Day of Christmas, HMG Gave to Me: Four Calling Clients

Posted by Amy Kauffman on December 19th, 2012 at 6:00 am

The Client List: 4 Types of Clients, Pain Points and How to Deal
At HMG, we love our wonderful family of clients and customers. But, like any large family, there are a few that can, well, drive you a little crazy. Throughout my time working at PR, advertising and creative agencies I have noticed a distinctive trend in some of the “problem child” clients that take extra time, energy and effort to work with. While there are dozens of categories and sub-categories (I can’t wait to read the comments!), I have done my best to narrow down the 4 most common, and troublesome, types of clients that make Account Managers across the country face-palm almost every day.
1. The Defensive Line
Think 260+ lbs., Texas born and bred defensive players. Their goal? To keep the offense from proceeding down the field, of course. And this is exactly how most of us feel when faced with a Defensive Line client. These clients or individuals tend to halt any forward progress you and your agency tries to make on their behalf. But they hired you, right? Last you checked you were the expert on hand to provide guidance on communications and lead... Read more

On the Third Day of Christmas, HMG Gave to Me: Three Experts Blogging

Posted by Amy Kauffman on December 18th, 2012 at 6:00 am

At HMG Creative, we know that like most things in life, blogging is better when done with friends. So we searched from coast to coast to bring you some of the most-respected marketing experts in the business. We know it is important to not only share our thoughts and insights, but impart the expertise and perspective of others; and we think these 3 individuals got it going on. Enjoy opening these 3 gifts from industry experts and friends of HMG Creative.
6 Ways to Use Images to Improve Your Web Conversion Rate by Tim Ash
CEO SiteTuners, Author, Landing Page Optimization
5 Types of Blog Content That Drive Engagement by Shelly Kramer
Founder and CEO V3 Integrated Marketing, FORBES Top 50 Social Media Influencer
3 keys to Scaling Content Marketing Success by Lee Odden
CEO TopRank Marketing; Author, Optimize

How can you be a part of the fun festivities of the 12 Days of Christmas, you ask? By Liking us on Facebook or Following us on Twitter, if you don't already. (You don’t want to be on that naughty list, do you?)
and follow me on Twitter, too! @amykauffman

Newsjack(ass)ing: PR Fail in the Wake of Tragedy and Crisis

Posted by Amy Kauffman on October 30th, 2012 at 3:34 pm

Like what you read? Want to stay in touch? Follow me on Twitter: @amykauffman or shoot me an email at amy(at)hmgcreative.com

Top 4 Reasons Your Business Needs A Mobile Site

Posted by Amy Kauffman on July 11th, 2012 at 11:49 am

Everywhere you look someone is texting, tweeting, emailing, looking up a product or Googling on their phone. In fact, 91 percent of all US citizens have a mobile device within reach 24/7. This is why many companies are contemplating launching a mobile site, if they haven’t already.
Surprisingly it seems even more business owners debate the value of having a second site when their traditional site can open up on a smartphone browser “just fine” and may be reluctant to spend the extra money on something they don't deem as "broken." Well, with over 100 million smartphone users in the US alone and half of all search being performed on a mobile device, the value and necessity for a mobile web site is higher than ever.
Simply put: Search, social and mobile all go hand-in-hand (pun, intended).
Below are The Top Four Reasons You Need to Launch a Mobile Site:

1. Content Prioritization
- Mobile browsing is all about an easy, accessible experience. In comparison to desktop web sites (which usually contain a wide range of content and information) mobile sites include only the most crucial time- and location-specific functions and features. Traditional websites are too content-heavy, complicated and usually not relevant... Read more

6 Things That Make Your Email Campaign a Success

Posted by Amy Kauffman on May 9th, 2012 at 8:34 am

How do you define a great email campaign? Effective copy, concise subject line, clear call-to-action, sure. But putting hours of effort into an email campaign means nothing if you don’t see results. A successful campaign boils down to your brand understanding how to meet (and exceed) the expectations of your audience.
I, like most of us, am subscribed to numerous newsletters for a wide variety of reasons. Some for aggregated news purposes, business tips, daily deals or retail companies that offer value. I think we all know our favorites by the excitement we get seeing the new email freshly unopened in our inbox. This for marketers is a dream come true; these loyal subscribers are the pulse of the messages they create and move the needle for what’s to come.
A company recently caught my attention and now goes into a short list of brands that I not only enjoy watching, but admire their email campaigns and overall integrated marketing.
One night, killing some time before dinner I walked around downtown San Diego and went into the Goorin Bros. hat shop. The store pulled us in and almost back in time as we tried on hats reminiscent of the 1960s, old derby days that radiated... Read more