Tagged 'american idol'

Live events and the virtual audience

Posted by Tamara Littleton on January 11th, 2013 at 6:48 am

Nothing beats standing in a sold-out arena. Whether it’s watching your favourite baseball player hit a home run or singing along with thousands of other fans to Beyoncé’s latest hit, live events can be an exhilarating experience. Now social media has opened them up to a larger audience and fans from around the world can follow an event and feel like they are really participating.
Share the live experience
Social media can help bring the television audience closer to the event, and to each other, making them a greater part of the experience. In 2012 American Idol achieved this by creating a community website for its fans called Idol Nation, which acted as a kind of social media hub, gave a place for fans to come and talk to each other about the show, and highlighted popular community members.
It also launched a Twitter campaign, Flock to Unlock, which encouraged viewers to tweet to unlock exclusive content from sponsors and behind-the-scenes footage from the show. American Idol was so successful at augmenting viewer experience, that the finale reached a peak of almost 24,000 tweets per minute.
Later in the year, the 2012 MTV Europe Music Awards became one of the most social events ever.... Read more

Is Content Exclusivity Going Extinct? Redefining Agreements in the Current Digital Landscape

Posted by Atul Patel on September 7th, 2012 at 5:00 am

The traditional understanding of how video content exclusivity worked went something like this: producers sold exclusive content syndication rights to the content distribution network that offered the highest bid; the network in turn made millions in advertising for being the single-source of this must-watch content. But what happens when the audience no longer goes to a single source for content? We’re living in an age where audiences expect content on demand from a variety of sources (cable networks, websites, blogs, apps) and devices beyond regular television (computers, smart phones, tablets, game consoles).  Does this mean that exclusivity simply goes away, forcing the producers and aggregators to say goodbye to revenue and embrace the free exchange of content instead? The obvious answer is no. Content exclusivity will not go the way of VHS tapes. Instead, it will evolve to something much better, where everyone, including audiences, benefits.
The Exclusivity Predicament
To better understand our current predicament, let’s consider the 11-season hit television show American Idol. When it began in 2002, it was likely the content owner Fremantle Media sold American Idol to FOX for offering the highest bid. We, the consumers, then tuned in every Wednesday night, hungry to meet the next pop... Read more

AT&T's surprising, "evil" American Idol mobile ad

Posted by Mario Sgambelluri on January 15th, 2009 at 12:00 am

A "significant number" of AT&T's mobile subscribers received an unsolicited text this week advertising the new season of American Idol, reports the NY Times.  No opt-in or nothin'. The culprit?  AT&T itself. 
One customer quoted by The Times called the stunt "evil."
I don't know if I'd call it that, but I would give the communications giant a thumbs-down for the effort.
The lesson here is simple.  Just because a platform is emerging (yeah, I'd say mobile is still emerging), it doesn't mean we sideline best practices learned on other digital platforms.  In fact, I'd argue it's more critical to strictly adhere to best practices (like opt-in messaging) in an emerging space so we don't trample it.