Tagged 'amazon'

Why Marketing to Millennials is Bound to Fail

Posted by Laura Schooling on November 9th, 2015 at 11:20 am

Presumably you are interested in marketing to Millennials, so you’ve clicked on this article. I’m sorry to tell you, if you’re reading up on this topic—you’re probably doing it wrong.
While attending a high-profile marketing event recently, I listened—for the umpteenth time—as an executive talked about what Millennials want and need and how his brand plans to give it to them. I was struck by how detached he seemed from the information and how he spoke with such conviction: This is what they want. Period.
I am often asked for best practices on effectively marketing to women, Hispanics, Asians, luxury buyers, and, of course, Millennials. Are there some general truths we can apply to certain demographics? Sure. But I think we get into really dangerous territory when we allow a couple of decimal points to turn a statistical likelihood into fact.
This tendency toward demographic absolutes is something I call “The” marketing (the Millennials, the Hispanics, the women...). Instead, the focus should be on “We” marketing. The messages that resonate most are inclusive and speak to the core psychology of the buyer—not age or race. Scott Keogh, President of Audi of America said it best when he announced that Audi would continue to... Read more

Why we should care what happens to our online order once we’ve placed it.

Posted by Russell Morling on November 25th, 2013 at 8:28 am

As a former trade union member and also having worked previously in a distribution company, I was absolutely shocked to read a BBC investigation about how workers in a very well-known online retailer’s warehouse face an ‘increased risk of mental illness’.
The BBC’s undercover investigation into the warehouse was shown to one of the UK’s leading experts on stress at work, Professor Michael Marmot, who described the conditions are “all the bad stuff at once”
Without having seen the resulting programme, being screened on the BBC’s Panorama programme tonight (Monday, November 25, 20:30 GMT), I really don’t want to pass too much comment. However, with the continual technological advances in warehouse management systems and wholesale & distribution software, I find it incredible that staff are being subjected to this kind of working environment.
I’m an avid online shopper, and can completely understand the need for ever-cheaper, ever more efficient online sales systems and delivery, but surely advances in technology at the front end of online shopping should at least be matched with systems that make the picking and packing of my online order more effective and not to the detriment of the people working in the not-often-seen warehouse environments.
One of the companies I... Read more

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Posted by Paul Dunay on May 14th, 2013 at 7:53 am

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon.

The Rise of the Vertical Stack

Posted by Atul Patel on February 11th, 2013 at 6:00 am

Welcome to the era where being a contender in the technology industry means offering the consumer the vertical stack. The companies who introduced us to these technologies (Amazon, Apple, Google) have evolved, from providing a product to providing efficiencies across every layer of the spectrum (from the device to the data) – and each wants to be considered the best.

Cyber-Santa: Harnessing Social, Mobile, and Digital to Find the Perfect Holiday Gift

Posted by Christoph Babka on December 3rd, 2012 at 10:05 am

Attention holiday shoppers, instead of scouring stores thinking, “What would this person want?” start from the comfort of your own home. With today’s digital tools, here are three tips for leveraging digital media to get a gift that tugs at the heart.