If you are a writer, have you given much thought to the marketing and promotion of your book?
Probably not…you are a writer, not a marketer.
In order for your book to do well, you need someone who captures your purpose, can effectively communicate your story, and gets into the mind of your potential reader…with video.
If you are planning to put your book on Amazon, we know it’s possible to use video.
Also, you could use Social Video on Facebook, Twitter, LinkedIn, Google+, etc.
A video can also go in emails and be placed on your site to drive excitement.
The truth is, video works for anyone who wants to present themselves well.
The reasonable cost of a video can dramatically increase your sales.
With video, you can gain instant credibility.
Wouldn’t THAT be nice!?
by Dan Nuckolls
When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon.
Welcome to the era where being a contender in the technology industry means offering the consumer the vertical stack. The companies who introduced us to these technologies (Amazon, Apple, Google) have evolved, from providing a product to providing efficiencies across every layer of the spectrum (from the device to the data) – and each wants to be considered the best.
The following is a response to Emma Straub's Time.com piece, "Browse at a Bookstore, Buy at Amazon: The Evil of Showrooming."
Dear Ms. Straub,
I was surprised to learn, in your recent article on Time.com, that I am evil. While I am generally regarded as an obnoxious smartass, I had foolishly believed, until I read your article, that only my wife’s cat and my first-grade teacher, Sister Victorine, saw me as truly evil.
Admittedly, you did not single me out as the devil’s spawn; you took a broad swipe at a large and growing segment of your own customer base – those who [shudder] scan the barcodes on books with their smartphones while browsing in independent bookstores like yours. You reached the summary judgment that we lowly, “sneaky” barcode scanners are “selling out” your bookstore by using it as a showroom to browse books that we intend to purchase from the depths of Hades itself, Amazon.com.
I understand why independent booksellers and other local merchants are vexed by the problem of shoppers defecting to Amazon for lower prices; our own Digital Futures Group studied this phenomenon in its report on mobile retail behavior. But perhaps my own buying habits will prove illuminating. When I’m... Read more