The retail holiday season is already in full swing. For many retailers the true indicator of how the season will go starts on Thanksgiving, and Black Friday results come in. The retail research firm ShopperTrak estimated that shoppers spent $11.2 billion at physical stores on Black Friday this year, which represented a 1.8% decline from Black Friday 2011. Still, 90%+ of our clients exceeded their projections for those critical days, which signals that the 2012 holiday season should be a strong one for many retailers. As I was reflecting on how we were able to influence results it really came down to 3 things; Preparation, Agility, and People; The PAP Strategy. These 3 key elements drove the success of the season, and I’m confident that no matter what the external factors are that these 3 factors drive the success or failure of any brand, or agencies during the season.
Posted by Jason Tabeling on December 18th, 2012 at 7:11 am