As another year comes to a close, the Anvil Media team got out its crystal ball and looked into the future to make our annual marketing predictions. It is a practice we’ve done for nine years now and one we’ve definitely come adept at.
Advice of coaches from "The Voice" provide a checklist agencies can use as they proof their pitching presentations.
I just finished an article about creativity that was inspired by a video from John Cleese on the subject in 1991. In the video, he talks about how most companies have cultures that tend to close down the openness that creativity needs to flourish. Then I read that the ANA (Association of National Advertisers) has just published a study that shows that in-house agencies at brands have grown substantially in number and size in recent years.
Of the 203 brands that responded to the study, 58% said they now have in-house agencies (up from 42% in 2008). The biggest reason for the growth cited was cost, with procurement being a big factor in the shift. The study pointed to the dark side of this development at the same time, which might not have occurred to the bottom-line oriented procurement folks.
As one might guess, the two biggest problems cited are market awareness and creativity. Staying on top of key trends is a problem with in-house agencies apparently. Brands say it’s now an issue 45% of the time (up from 34%). Lack of creative innovation was also a rising concern going from 34% to 43%.
This fits with what John Cleese describes as the... Read more
A few weeks ago we released an improved version of our Whisper Tone feature. It's awesome.
Basically, here's the way it works: when a call tracking client picks up the phone they can hear a customizable message that says something like 'Call from Google Search,' or 'Call from Yelp' or whatever. It could also say 'Another lead from your agency.'
Basically Whisper tone gives the person answering the call a brief 'heads up' about the type of lead that's coming in before they actually talk to the lead.
Why Agencies Should Love Whisper Tones
We work with A LOT of agencies. These agencies customize Whisper Tones to, basically, provide free advertising whenever their clients' phone rings.
They simply customize the Whisper Tone message within LogMyCalls. It's as simple as typing words into the Whisper Tone area. An automated recording will then say the words to whoever answers the phone as your client's business.
For example, they could customize a Whisper Tone to say, ' Another call produced by 'Your Agency.'
This means that EVERY time the phone rings in your client's business, you get free advertising. Imagine picking up the phone and hearing that Whisper Tone 5 times a day, 10 times a day, or... Read more