Tagged 'agency'

5 Ways to Guard Against “Emotional Contagion” in Agencies

Posted by Carol Setter on July 1st, 2014 at 8:28 am

Two recent studies about social networks focus on the effect of emotions. Anger transfers faster and more viral than other emotions studied. Additionally, in a second study, emotional contagion can change moods without in-person or non-verbal cues. The article suggests ways that agencies can work with employees to better deal with having their emotional state manipulated.

Can Mid-sized Agencies Win Luxury Brands?

Posted by Carol Setter on June 25th, 2014 at 1:44 pm

Publicis Worldwide announced last week that they are developing La Maison, a new luxury marketing platform. The new venture teams Publicis with Google (for unique technology) and Conde Nast (for content). Together these partners plan to harness data insights, better understand device and channel use while also engaging customers through relevant content. This new platform would then fuel selected Publicis roster agencies with propriety insights to leverage luxury brands globally.
Publicis' model seems attainable. The proof will be whether they actually produce unique and market appropriate insights for their roster agencies, and whether those agencies translate these insights into rich brand experiences to drive sales. While LaMaison may engage customers with content and learn about behaviors, will the communication shift of knowledge to a roster agency produce viable results?
This type of super-tent over the luxury marketplace raises the question of whether large regional agencies, or those agencies without deep pockets, can compete in winning luxury brands' accounts. In the era of scarce dollars for business development, it's always a consideration in responding to and pursuing a luxury brand opportunity.
There are five considerations agencies should weigh in deciding to pursue a luxury brand.

Leveraging existing data. Despite the propriety claim on data noted... Read more

2014 Marketing Predictions

Posted by Kent Lewis on December 12th, 2013 at 3:56 pm

As another year comes to a close, the Anvil Media team got out its crystal ball and looked into the future to make our annual marketing predictions. It is a practice we’ve done for nine years now and one we’ve definitely come adept at.

If Coaches from “The Voice” Were Pitching Agency Business

Posted by Carol Setter on November 19th, 2013 at 12:25 pm

Advice of coaches from "The Voice" provide a checklist agencies can use as they proof their pitching presentations.

Square One: In-house Agency vs. Outsourcing Digital Marketing

Posted by Kent Lewis on October 4th, 2013 at 7:58 am

In the last few years companies have an increasing desire to take search engine optimization (SEO), pay-per-click (PPC) and social media marketing in-house. The trend, while logical, has dangerous implications for corporations and agencies alike.