Tagged 'affiliate networks'

Affiliate Marketing: The Good, The Bad, and the Ugly

Posted by James Trumbly on October 2nd, 2012 at 8:00 am

Almost everyone who uses the internet has interacted with affiliate marketing in some way, though you might not have realized it. Affiliate marketing enables merchants to partner with a third party, or affiliate, to promote their products and services. It seems like a match made in heaven: the merchant gets free advertising, and the affiliate makes a commission on each sales. And in many ways, it isa perfect set-up. But before you jump in with both feet, make sure you’re making an informed decision.
The Good: A Beneficial Partnership
Both merchants and affiliates can reap huge benefits from an affiliate marketing program. Amazon, one of the largest affiliate marketers in the world, has more than a million affiliates happily making money from their ads. Let’s take a look at the pros for both parties:

Merchant Benefits: Free ad space, broader audience, greater brand exposure, and—did I mention?—free ad space. Merchants benefit from placing their ads on a wide variety of website types, reaching a much broader audience than they otherwise could—all for free (mostly—see below).
Affiliate Benefits: Cash, cash, and cash. Affiliates can make money at home, at work, on the golf course, or on the beach. Just by devoting a small square of their website... Read more

Target Students Where They Live … Online!

Posted by Daryl Colwell on June 2nd, 2011 at 7:32 am

Students are spending more, finding more and sharing more information and ideas online. Those preparing for life after high school are likely conducting online research Googling colleges to attend. Such online activity should be viewed by college recruiters as a golden opportunity. For-profit higher education institutions attempting to reach their target audience - the prospective student - need to advertise online. A straightforward affiliate campaign can deliver qualified leads to online education landing pages ultimately increasing enrollment rates and lowering costs. But for even better results, try implementing display advertising and social media into your online recruiting campaign. Display advertising is a cost effective and efficient way to create brand awareness, thus, improving qualified leads and enrollment conversions. And by leveraging social media, you can score high student engagement marks, which can lead to spikes in enrollment and revenue.
In the digital age, "F" no longer stands for failing grades. Indeed, "F" stands for Facebook, which is dominating the marketplace as a display publisher. Facebook currently drives one trillion targeted impressions annually. And considering that over 46% of Facebook users are between the ages of 13 and 25, the social network is prime display advertising real estate for colleges and universities.... Read more

Keeping Your Cruisin’ from Taking a Bruisin’

Posted by Daryl Colwell on February 9th, 2011 at 8:19 pm

Ahoy affiliates! According to Tourism Review, the cruise industry is estimating a 6.6% increase in passengers in 2011. Reading that statistic your first impulse might be to shrug your shoulders at economic naysayers constantly preaching caution when launching travel and tourism campaigns. Though that is an understandable reaction, the saying “Patience is a virtue” should still hold true for affiliate marketers looking to capitalize on the projected boost.
Why is remaining patient significant? Affiliate and performance-based marketers have witnessed firsthand the evolution of the savvy consumer. Strategies have been put in place to engage these potential and existing customers such as online couponing and the integration of social media for user engagement. For travel and tourism, especially the cruise trade, the advent of the value conscious consumer is placing a renewed emphasis on audience-specific targeting to drive lead increases within the industry. Audience-specific targeting is particularly effective because it identifies and engages prospective consumers who have expressed interest and show a high propensity for conversion.
Quality not quantity is the campaign difference maker. I'm sure if you asked ten random strangers walking the frigid New York City streets if they would like to embark on a Caribbean cruise, at least nine of... Read more

Give Advertisers Your Best Practices

Posted by Daryl Colwell on January 24th, 2011 at 4:23 pm

Affiliates, how many times have you heard the advertisers say “We only want your internal media”? Advertisers fear the affiliate marketplace, fear losing control of their ad environment and having their reputations tarnished by shady affiliate networks. It’s time for respected affiliates to end the panic by employing best practices.
Advertiser-centric best practices include rigorous publisher screening, continuous campaign tracking and reporting and enhanced security against fraudulent affiliates. Incorporating best practices will build confidence with current clients and attract wary advertisers. But implementing advanced security measures can’t be the only heeded best practice. Open communication, flexibility, transparency and constructing a clear budget are best practices that should not be overlooked.
Aboveboard affiliates must promote themselves as effective management and monetization partners. The affiliate marketplace is a revenue generator. By adopting a pay-for-performance model, advertisers will never be charged start-up or set-up fees and will only pay for conversions.  Also, affiliate marketers can also positively promote the niche by consulting with brand marketers – another way communication solidifies the affiliate/advertiser/consumer relationship.
Flexibility is a best practice that may not seem as vital as security or communication but in the age of the savvy consumer it is essential. Presenting offers through display advertising, social media,... Read more