Home › iMedia Connection Blog › affiliate marketing

Tagged 'affiliate marketing'

The 'Hidden' Marketing Channel: Performance Marketing

Posted by Keith Trivitt on January 22nd, 2013 at 7:35 am

The release today of a major report on the growth of the online performance marketing (OPM) industry in the United Kingdom represents a seminal moment for this young industry. The facts and figures it provides are evidence enough that performance marketing is here to stay; that it is a mature, growing online marketing channel that provides significant value to advertisers and publishers.
As Chris Johnson of A4U details in an excellent analysis of the IAB / PwC OPM study, the affiliate marketing industry in the U.K. has been valued (alongside lead generation) as a £9 billion ($1.43 billion) revenue generating industry.
Key Highlights (courtesy of A4U)

There are c. 3,000-4,000 advertisers and c. 10,000 publishers actively engaged in Online Performance Marketing in the U.K. (in this instance — Affiliate & Lead Generation).
Advertisers expected to spend (through commissions, management fees, bonuses and other marketing spend) £814 million on Online Performance Marketing in 2012, generating c. £9 billion of sales for advertisers.
This spend was achieved through at least c.100 million transactions and an additional c. 70 million leads generated.
This is equivalent for c. 7-9% of U.K. digital marketing spend, and drives c. 5-6% of retail e-commerce in the U.K.
The largest end-sectors include Finance, Retail, Telecoms & Media, Travel... Read more

Tags: , , , , , , ,
Posted in Email, Media Planning & Buying, Search | 1 Comment »

The Rise of Social Discovery and Affiliate Marketing

Posted by Meghan Bender on November 7th, 2012 at 2:58 pm

Social discovery has, in many ways, empowered us as readers, users, and shoppers. So how can brands leverage social discovery best to influence purchase behavior? One suggestion would be through affiliate marketing.

Tags: , , , , , , , , , , , , ,
Posted in Social Media | 4 Comments »

Digital Marketing Strategies for the 2012 Holiday Season

Posted by Dinesh Boaz on October 3rd, 2012 at 7:31 am

As consumers of all ages and genders continue to stick to a tight holiday gift budget in 2012, nearly one third are turning towards online resources as early as September to start shopping and browsing for deals, bargains and hard-to-find gifts before November even arrives. Similarly, the majority of holiday shoppers aren’t closing their wallets once Christmas passes. Most are actually holding out for the post-holiday sales, extending the opportunity for retailers to acquire new customers and promote their brand. It’s therefore important for retailers to start creating an early and consistent presence in the digital marketplace in order to deliver personalized, targeted holiday messages to consumers during vital times throughout the holiday season.
Digital marketing is a great solution for retailers looking to target consumers throughout the holiday season. With multiple channels to choose from including email marketing, search marketing, affiliate marketing and mobile marketing, retailers should work with digital experts to determine the channels that will best meet their needs.
Based on consumer behavior in 2011, email marketing remains one of the most effective digital strategies for retailers. Chad White of Responsys stated that “To date in 2012, email marketing volume has already grown... Read more

Tags: , , , ,
Posted in Email, Media Planning & Buying, Opinions, Search | 3 Comments »

Affiliate Marketing: The Good, The Bad, and the Ugly

Posted by James Trumbly on October 2nd, 2012 at 8:00 am

Almost everyone who uses the internet has interacted with affiliate marketing in some way, though you might not have realized it. Affiliate marketing enables merchants to partner with a third party, or affiliate, to promote their products and services. It seems like a match made in heaven: the merchant gets free advertising, and the affiliate makes a commission on each sales. And in many ways, it isa perfect set-up. But before you jump in with both feet, make sure you’re making an informed decision.
The Good: A Beneficial Partnership
Both merchants and affiliates can reap huge benefits from an affiliate marketing program. Amazon, one of the largest affiliate marketers in the world, has more than a million affiliates happily making money from their ads. Let’s take a look at the pros for both parties:

Merchant Benefits: Free ad space, broader audience, greater brand exposure, and—did I mention?—free ad space. Merchants benefit from placing their ads on a wide variety of website types, reaching a much broader audience than they otherwise could—all for free (mostly—see below).
Affiliate Benefits: Cash, cash, and cash. Affiliates can make money at home, at work, on the golf course, or on the beach. Just by devoting a small square of their website... Read more

Tags: , , ,
Posted in Opinions, Word of Mouth | 2 Comments »