Like many online marketers, I have had more than a few attempts at starting (and sticking at) affiliate websites in the past - having finally managed to create a legitimate, timely, and above all commission-earning affiliate website, I thought I'd share the steps I took along with some actionable tips based on my own learnings.
One of the hottest marketing topics in 2013 is attribution, or which marketing channel (or channels) gets credit for a single sale. Attention to attribution is skyrocketing in marketing organizations, because in many companies reporting has been set up so that every channel claims 100% of the final sale, even when their efforts were only partially responsible. This “double-counting” of converted traffic has led to inflated marketing channel reports, and more importantly, has companies overpaying for sales and leads.
In an attempt to eliminate double counting, the majority of companies choose to only value the “last in” marketing channel, giving that channel full credit for the revenue. This is particularly prevalent – but also very problematic - in the affiliate world, as “last in” attribution also determines who gets paid when there are multiple affiliates in the same click stream.
So what’s wrong with “last in”? Five to ten years ago, there were far fewer marketing channels online and it made sense to value the channel closest to the sale. The logic was if a customer came through a given affiliate a few months ago, then came through a second affiliate at a later time, the second affiliate probably had more responsibility... Read more