Tagged 'affiliate marketing'

Case Study of a Successful Affiliate Website

Posted by Mike Hall on October 8th, 2014 at 2:50 pm

The purpose of this post is two-fold - to report on the results of an affiliate project I wrote about last year in my post, "How to Get an Affiliate Site Up, Running and Earning in 2 Weeks", and to introduce my next affiliate project (which I will also document the results of).

How to Get an Affiliate Site Up, Running & Earning in 2 Weeks

Posted by Mike Hall on November 8th, 2013 at 7:17 am

Like many online marketers, I have had more than a few attempts at starting (and sticking at) affiliate websites in the past - having finally managed to create a legitimate, timely, and above all commission-earning affiliate website, I thought I'd share the steps I took along with some actionable tips based on my own learnings.

Why “Last in” Affiliate Attribution Needs a Second Look

Posted by Robert Glazer on July 25th, 2013 at 6:25 am

One of the hottest marketing topics in 2013 is attribution, or which marketing channel (or channels) gets credit for a single sale.  Attention to attribution is skyrocketing in marketing organizations, because in many companies reporting has been set up so that every channel claims 100% of the final sale, even when their efforts were only partially responsible. This “double-counting” of converted traffic has led to inflated marketing channel reports, and more importantly, has companies overpaying for sales and leads.
In an attempt to eliminate double counting, the majority of companies choose to only value the “last in” marketing channel, giving that channel full credit for the revenue. This is particularly prevalent – but also very problematic - in the affiliate world, as “last in” attribution also determines who gets paid when there are multiple affiliates in the same click stream.
So what’s wrong with “last in”?  Five to ten years ago, there were far fewer marketing channels online and it made sense to value the channel closest to the sale. The logic was if a customer came through a given affiliate a few months ago, then came through a second affiliate at a later time, the second affiliate probably had more responsibility... Read more

The 'Hidden' Marketing Channel: Performance Marketing

Posted by Keith Trivitt on January 22nd, 2013 at 7:35 am

The release today of a major report on the growth of the online performance marketing (OPM) industry in the United Kingdom represents a seminal moment for this young industry. The facts and figures it provides are evidence enough that performance marketing is here to stay; that it is a mature, growing online marketing channel that provides significant value to advertisers and publishers.
As Chris Johnson of A4U details in an excellent analysis of the IAB / PwC OPM study, the affiliate marketing industry in the U.K. has been valued (alongside lead generation) as a £9 billion ($1.43 billion) revenue generating industry.
Key Highlights (courtesy of A4U)

There are c. 3,000-4,000 advertisers and c. 10,000 publishers actively engaged in Online Performance Marketing in the U.K. (in this instance — Affiliate & Lead Generation).
Advertisers expected to spend (through commissions, management fees, bonuses and other marketing spend) £814 million on Online Performance Marketing in 2012, generating c. £9 billion of sales for advertisers.
This spend was achieved through at least c.100 million transactions and an additional c. 70 million leads generated.
This is equivalent for c. 7-9% of U.K. digital marketing spend, and drives c. 5-6% of retail e-commerce in the U.K.
The largest end-sectors include Finance, Retail, Telecoms & Media, Travel... Read more

The Rise of Social Discovery and Affiliate Marketing

Posted by Meghan Bender on November 7th, 2012 at 2:58 pm

Social discovery has, in many ways, empowered us as readers, users, and shoppers. So how can brands leverage social discovery best to influence purchase behavior? One suggestion would be through affiliate marketing.