Cord cutting isn't just a consumer topic. Business models can fall victim to the trend, as well. Google recently announced that it will be shutting down its marketplace for traditional television advertising to focus on digital video solutions. It is clear that even the largest advertising platforms can no longer invest in trying to better the 'old' system, and must move full-steam ahead with digital video to stay competitive.
Tags: adwords, Canoe Ventures, digital advertising, digital video, EBIF, google, online video, online video advertising, television advertising, TV ads, TV advertising, VAST, video advertising, VPAID, web publishers
Posted in Opinions, Video | No Comments »
Google Analytics (Not Provided) and Firefox (Not Set) – Online Search Marketers May Find These Updates Are (Not Cool)
Google and Firefox have made changes to search encryption that are affecting how marketers collect and analyze data, are you ready with alternate solutions?
For those of you that track analytics or keyword reports, either on your own or through your agency, (not provided) should be old news. The not-so-recent search encryption update from Google has had a larger impact on analytics than expected, as (not provided) is polluting top keyword reports regardless of your industry. The update allows users that are logged into Google to encrypt their searches so that the keyword they used to find your site is not revealed in analytics and is instead (not provided). While this is a step forward for privacy – in theory (see below) – it has made the job of the Data Analysts and SEOs a bit harder. After all, if you don’t know which words your consumers are using to find your site, how can you properly target them online?
Now Firefox is getting in on the search encryption fun, if something like search encryption can really be considered fun. Their most recent browser update defaults to a private search, regardless of the search engine you’re using. In other words, if you’ve recently updated... Read more
Tags: adwords, analytics, b2b marketers, b2b marketing, b2c marketers, b2c marketing, firefox, google, google adwords, Search, seo
Posted in Ad Networks, Ad Serving, Search, Web Analytics | 4 Comments »
So, just in case you didn't see it, Google launched their new beta behavioral ad serving services last week. The trial officially launched on YouTube and Google last Wednesday, but most of us won't get to really use it until April. Interestingly, the news following the announcement isn't how innovative this new service will be for marketers (which I believe will be, at most, mildly interesting) - it's about re-opening the privacy scare box. In fact, as I write this and do a search for "Google Behavioral Advertising" in Google News - almost every single link has headlines like "The Shady Ways Advertisers Track You Online" or "Many See Privacy on Web as Big Issue, Survey Says".
It's just like that scene in Casablanca when Captain Renault walks in and closes Rick's down and says "I'm shocked, shocked to find that gambling is going on in here!".
So, yeah, these are nice big scary headlines - and I'm sure we'll see the requisite morning show scare-a-segment on how "big brother" is going to track you. But here's the thing - I've had a few people come up to me over the last few days and ask "what do you... Read more