Tagged 'adwords'

4 tactics to improve your AdWords

Posted by Jason Wells on January 28th, 2014 at 1:56 pm

AdWords spend sucks up a chunk--in many cases, a massive chunk--of many marketers' budgets. PPC, depsite its downfalls, is a quick and relatively cheap way to drive significant amounts of traffic in a hurry. It's also a way for a growing company to appear on page 1 of Google immediately. And, not to mention, appear when and where you want to appear. AdWords is awesome, but how do you take your spend to the next level? What can you do to improve your ROI?
Here are 4 tactics to try:
1) Use Call Tracking to Analyze Which Ads Generate Calls
Are you getting credit for every lead your AdWords campaigns generate? If you're not using call tracking you're not.
Call tracking for PPC allows marketers to track the precise keywords, campaigns, and even ads that are generating phone calls. LogMyCalls uses a tool called Dynamic Number Insertion (DNI) to dynamically display a phone number to a web visitor dependent upon the parameters you set. In other words, different phone numbers can actually appear on the same landing page dependent on the campaign, ad, or keyword. So, for example, if you're A/B testing ad copy for a specfic ad, the people that click on ad... Read more

AdWords Q&A With Former Google Evangelist Frederick Vallaeys

Posted by Jason Wells on January 28th, 2014 at 1:51 pm

What's it like to work at Google? - Working at Google was amazing - I doubt I’ll ever work for another company that comes close.

4 Unique Ways You Can Optimize Your AdWords Campaign After Implementing Call Tracking

Posted by Jason Wells on August 20th, 2013 at 9:36 am

This is a guest blog on Blog.LogMyCalls.com from Andrew Lolk, CMO and Co-Founder of White Shark Media.
The amount of data AdWords is providing these days is definitely one of its ways to show excellence. Google is getting better and better at presenting the vast amount of data that your AdWords campaigns are generating every day.
When optimizing AdWords campaigns you are relying on this data every single day. You base your assumptions and decisions on this data. If your Conversion Tracking data were out of commission for a month you would most likely not be able to optimize your campaign. That’s just how important data is to your AdWords campaign.
Now, what if I tell you that you’re actually losing out on roughly 50% of your conversion data right now?
Let me give you an example. This is data from a single AdWords campaign in an account that houses 11 different campaigns. In February we didn’t have Call Tracking, but it was activated on March 1st:
Throughout the month we were able to include more and more keywords and increase CPCs due to the increase in Call Tracking data. As you can see the campaign produced a lot of phone calls. However, the amount... Read more

Business Models Cord Cut, Too. Google’s Move Away from TV Advertising

Posted by Atul Patel on September 28th, 2012 at 5:30 am

Cord cutting isn't just a consumer topic. Business models can fall victim to the trend, as well. Google recently announced that it will be shutting down its marketplace for traditional television advertising to focus on digital video solutions. It is clear that even the largest advertising platforms can no longer invest in trying to better the 'old' system, and must move full-steam ahead with digital video to stay competitive.

Google Analytics (Not Provided) and Firefox (Not Set) – Online Search Marketers May Find These Updates Are (Not Cool)

Posted by Josh Spiegel on May 17th, 2012 at 9:13 am

Google and Firefox have made changes to search encryption that are affecting how marketers collect and analyze data, are you ready with alternate solutions?
For those of you that track analytics or keyword reports, either on your own or through your agency, (not provided) should be old news. The not-so-recent search encryption update from Google has had a larger impact on analytics than expected, as (not provided) is polluting top keyword reports regardless of your industry. The update allows users that are logged into Google to encrypt their searches so that the keyword they used to find your site is not revealed in analytics and is instead (not provided). While this is a step forward for privacy – in theory (see below) – it has made the job of the Data Analysts and SEOs a bit harder. After all, if you don’t know which words your consumers are using to find your site, how can you properly target them online?
Now Firefox is getting in on the search encryption fun, if something like search encryption can really be considered fun. Their most recent browser update defaults to a private search, regardless of the search engine you’re using. In other words, if you’ve recently updated... Read more