Tagged 'advertising'

Q&A: James McKinney, CEO of Simple Deal – A New Twist on Mobile Deal Apps for Restaurants (Pt 1)

Posted by Rick Mathieson on February 5th, 2014 at 4:28 pm

I'm digging SimpleDeal, which looks to be a promising new hyper-local mobile app that connects restaurants with customers at the point of maximum interest.
Unlike apps for setting reservations, receiving daily deals, pre-ordering meals and so on, SimpleDeal acts like a kind of digital wingman, enabling passersby to point their mobile phones at a restaurant to see the menu, find out more about its offerings, review any special deals and make a dining decision.
The restaurant can then follow up with new deals if the consumer opts in, but the app capitalizes on what I believe is mobile's greatest promise.
That is to say it is not push-based, it is pull-based - consumer activated, at the consumer's discretion, at the moment when a consumer is most interested in what you have to offer. And it is enabled through an online portal where restaurants can modify their messaging, or change out specials or deals, in real time.
Most important of all, it gives the client restaurant more than just a transactional ROI, it gives them added voice and value, by enabling them to share what they believe makes their offerings unique.
Time will tell if SimpleDeal, which is live in Long Beach California today, and about... Read more

The State of Human Interaction in Marketing

Posted by Grant Johnson on February 5th, 2014 at 1:15 pm

A funny thing is happening with the proliferation of social media, it is making way too many people LESS social. Walk down almost any high school hallway and you will see. The kids’ text each other rather than converse. Or they Snap Chat, Tweet or use Instagram.
In business circles we seem to prefer email to voice messages and rarely seem to talk to each other, conducting a lot of business electronically via chat, email, webinars and/or, sometimes, conference calls. What about meeting face-to-face?
This may further divide the role of sales and marketing. It’s curious why so many firms still put the two together in one job title. From my experience, they are two different types of thinkers. Most great sales people are not great marketers and most great marketers are not stellar sales people.
It is true that marketing needs to sell today, and input is crucial from both parties. However, when it comes down to it, especially in bigger, considered purchases like in the B2B space, a great sales person can make all the difference in closing the deal.
But it is not limited to B2B. A great retail sales person can turn you into a loyal customer faster than most marketing... Read more

How to Build a Platform

Posted by Bill Guild on February 3rd, 2014 at 3:46 pm

When I was a kid, I spent a good deal of my time building a tree house. I collected all of the scrap material from around the neighborhood, brought it to my tree, and nailed it in place. I didn’t have a plan, but I had a grand vision, and that vision drove me to collect more pieces of scrap regardless of how they fit or didn’t fit into the structure. Eventually the tree house was more reflective of the scraps I had collected than of the original vision. I had a grand time in that tree house, but I don’t think it qualified as a dwelling. It wasn’t very safe, and I had to constantly patch it back together as the poorly fitted joints and connections failed. Of course, that is the point of a tree house. It is a pastime. The constant need for maintenance and complete lack of utility are part of the charm. Not so with a media platform.
I am reminded of my tree house when I read that so-and-so holding company has made another acquisition that “further extends their platform.” Those kinds of platforms are not the ones I want to base my business on.... Read more

Why You Should Call a Truce with Multichannel Showrooming

Posted by Jeannie Walters on January 21st, 2014 at 9:23 am

It's a losing battle.
At 360Connext, our Customer Experience Investigators™ have been working hard to gather evidence to build a case against showrooming. What we have found may surprise you.
Showrooming is here to stay. Here's why:
Instead of truthfully working to understand the way customers behave, many retailers are trying to combat showrooming in ways that are not truly customer-centric. Customers are not afraid to use the technology that brings more information to their fingertips. The ability to quickly and easily do some comparison shopping right from their smartphones is now commonplace.
What does this really mean for retailers? If you're going to try and battle showrooming, you are going to lose. Customers will most certainly, now more than ever, shop on their own terms.
Embracing showrooming for a win/win experience
Personal care and cosmetics retailer Sephora is winning the loyalty of milions of customers simply by offering a world of choices and encouraging them to shop on their own terms- from mobile, desktop, in real life, or a combination of any of the above.
It goes to show you, if you offer customers the shopping experience THEY want, and embrace their habits and preferences instead of trying to change their behavior, it may take some... Read more

How to Clone Your Best Salesperson

Posted by Tony Quin on January 15th, 2014 at 9:00 am

Imagine this: sales people that never get tired, never need vacations and happily work 24/7; they don’t need commissions and you always know where they are and what they’re doing. Best of all, every one of them is as good as your best salesperson.
Believe it or not, that is exactly what your company website can and should be.
Too often, brand or company websites are just glorified brochures or worse, repositories for tens of thousands of documents. Enormous amounts of time and money go into expensive content management systems and complex technology that make these sites function, but nobody really seems to answer the most important question: how is our website going to drive sales?
First, you should recognize that your website has become pretty important to your prospects. As the 2013 “Trust in Advertising” study from Nielsen revealed, brand websites are now the second most trusted form of advertising, second only to personal recommendations. This is important because it means that brand sites have become the preferred way that prospects explore a purchase. It’s where they form opinions about your company and about the only place (short of a face-to-face pitch) where you can completely control the story that you tell.
That’s... Read more