Tagged 'advertising'

10 Digital Age Coke Taglines—From The Distant Past

Posted by Rick Mathieson on January 24th, 2016 at 2:46 pm

A sip down memory lane reveals past may be prologue for this venerable brand.

Marketing & 'The Internet of Things': Radio Q&A with Author Rick Mathieson

Posted by Rick Mathieson on January 22nd, 2016 at 11:37 am

Is 2016 the year marketing and the Internet of Things finally enter a meaningful new phase?
Don't bet on it. But there are some promising signs.
In the days since CES, much has been made of the emergence of new ecosystems enabled by so-called "smart products"—connected devices that deliver information or can be controlled using your mobile phone.
Fitness apparel brand Under Armour was one entrant that generated a lot of attention during the show for its new Gemini 2 running shoes, which can track run duration, distance and more—without the need for syncing with a mobile device.
It's just the latest in innovative smart products UA has been rolling out, including a heart-rate monitor, new headphones and apps that, as Engadget reports today, the company hopes to use as the foundation for an interconnected ecosystem.
Indeed, while Engadget indicates these products still have a ways to go, they still point toward fitness apparel that doesn't just keep you comfortable, but also delivers useful services to you automatically and seamlessly, behind the scenes, to help you attain your goals.
From Data Collection to Data Utility
Last week, Social Times cited a report from the Economist Intelligence Unit that finds 51% of marketing executives... Read more

Understanding the new EU data regulations

Posted by Brandt Dainow on January 6th, 2016 at 10:22 am

The EU is changing its data protection regulations. They will be stronger and they will probably affect your business. Much hype has been written about this in the USA, most of it ill-informed anti-EU propaganda. This is my attempt to add some clarity to the situation - what it means for US businesses in simple language and no hype.

'Big in 2016' Social Media Predictions: Video Eats the World, Organic Social Death Knell

Posted by Willie Pena on December 28th, 2015 at 12:37 pm

For 2016, we looked at some of the biggest trends, how they will evolve and what it will mean for social brands.