It can seem like fashion retailers are in constant states of running sales. However, looking at social media analytics, it looks like the brands are a little more selective about when they use that term.
Take a look at the Subject Analyzer chart below, showing the term ‘sale’ used in the first 6 months of this year. In the Posts chart, you can see a total of 81 combined posts on Facebook, Twitter and Instagram. Not that much volume given we’re talking about 10 of the largest retail fashion brands (listed at the bottom of the Engagements By Day chart). The Posting By Day chart shows how these posts occurred on a timeline.
The brand with the heaviest posting volume (and engagements generated, visible in the Engagements By Day chart), is Abercrombie & Fitch. They had two primary sales. One just after the start of the year, and their Summer Sale this June.
The next Subject Analyzer report below looks at just A&F posting for their Summer Sale, in June. Note that this sale alone involved 27 posts. A pretty remarkable amount given the entire industry only posted 81 times about a sale so far this year.
Note the Posting By Day and Engagement By Day charts.... Read more