If you live in New York City like I do, you have probably noticed several signs that the season has changed from summer to Holidays. Most of us have released the winter coat collection from storage. Herald Square is swarmed with even more shoppers than usual. And that Rockefeller Christmas tree will be erected before we know it. Which is precisely why I don’t need to bore brands with tips on how to “sell better this holiday season”—the holidays are already here.
However, 2014 is approaching fast, and with it one of the biggest advertising events known to man: the Super Bowl. Luckily, there is still time to ensure your (very expensive!) ad campaigns are meeting the needs and behaviors of the vast majority of consumers, who are using their mobile devices as the first screen to access and activate their entire lives, be it communication, content or commerce.
If fact, 50% of smartphone owners use their devices while watching TV on a daily basis, and 80% use it at least once a week. With numbers like that, advertisers simply cannot miss the chance to use mobile to not only engage their audiences, but fully understand the value and efficacy of media... Read more
Measurement is critical, but it can quickly lead you astray. Here are three keys for measurement that will keep your marketing on track.
Come on, you know it, I know it and everyone else knows it too. Let’s just be honest and call a spade a spade.
Creative Awards in the ad industry lack true accountability, credibility and fail to prove they have provided any success in the media or placement for which they were intended. Come on, you know it, I know it and everyone else knows it too. Let’s just be honest and call a spade a spade. In case you missed it, a prime example is Kia Motors (the automaker); they won a Silver Press Lion Award at Cannes recently. So, congrats to Kia and their agency for such stunningly subjective creative, and the Cannes Judging Panel for failing the entire industry of advertising by leaving morality, ethics and self-respect on the curb in the process. Yes, I’m throwing you all under the bus and I hope it hurts. The Business Insider is calling this ad “the selling of pedophilia” and others like the blog Copyranter, “the sleaziest car ad ever.”
It’s not that I am against beautiful and stunning creative but I could put a half naked model on a toilet applying lipstick and call it creative to win an award. ... Read more