The mobile explosion means marketers can now reach consumers online, no matter what device they’re using. This makes universal device recognition critical for marketers looking to deliver relevant messages to consumers online.
AdTruth, the global leader in securing digital relationships, is teaming up with Adform, a provider of digital media trading technology and campaign management solutions, for a live webinar on May 30th to discuss how the entire online advertising ecosystem can benefit from improving audience recognition across desktop and mobile.
The two companies will delve into how Adform is using AdTruth’s universal device recognition technology to reach both desktop and mobile audiences efficiently and at scale.
During this session, attendees will benefit from:
Discussing the principles of universality: The ability to work on all device types and in all use cases
Programmatic-level performance: The ability to support billions of impressions at millisecond speeds
Privacy-by-design: The approach that is at the core of device recognition technology empowering marketers and agencies to execute online campaigns while respecting consumer privacy and choice
Attendees will learn from Adform on how they’re utilizing AdTruth’s device recognition technology to support its platform’s desktop and mobile real-time bidding (RTB) capabilities to increase campaign reach and audience engagement.
Join the conversation May 30th, 2013 at 6... Read more
Tags: adform, AdTruth, digital media trading, marketers, marketing, mobile, mobile marketing, rtb, universal device recognition
Posted in Targeting | 1 Comment »
When you think about mobile, what are some of the things that come to mind? Fast, personal, ready, fun and connected are a few terms that come up. People think about mobile much differently than they do personal computers. How many times has someone almost bumped into you on the street as a result of their eyes being fixed on the screen in their hands? This is a familiar interaction in today’s device-obsessed contemporary culture.
Tags: AdTruth, device monetization, device recognition, mobile advertising, mobile analytics, mobile app developers, mobile device marketing, mobile devices, mobile marketing, mobile media, mobile monetization, mobile tracking
Posted in Ad Networks, Ad Serving, Creative Best Practices, Emerging Platforms, Media Planning & Buying, Targeting | No Comments »
The Android Device ID has bugs. This shouldn’t come as news to anyone but the problem is widespread and causes the Device ID to be an unreliable identifier. Research conducted in August 2012 found there were 3,997 discreet Android device types and there is no reliable way to recognize audiences on any of them. This is a huge issue for app developers and publishers. All major manufacturers are impacted and Google is not offering any solutions to the problem.
Just look at what the Google Dev Team has to say about this issue:
“Device manufacturers are welcome to backport the change if they wish. However, Android 2.2 is final as far as our codebase is concerned — with the exception of critical bugs, we can’t really make changes to it. Regardless, there’s nothing that can be done to fix this on affected devices without an OTA, which is again up to device manufacturers.”
There is a better approach for the mobile advertising industry – Universal Device Recognition. This approach does not depend on a device-provided identifier like the Android Device ID, does not leave any permanent identifiers on the device and works across all devices all the time.
The advertising industry has gotten a glimpse into... Read more
Tags: AdTruth, device recognition, digital advertising, Digital Marketing, mobile, mobile advertising, mobile marketing, mobile marketing app
Posted in Opinions | No Comments »
Todays digital consumer is connected like never before, and with the number of personal devices multiplying at a rapid rate, marketers need to reach their target audience with the right impression.
Tags: AdTruth, campaign management, device id, device identification, mobile campaign, mobile impression, mobile marketing
Posted in Ad Networks, Ad Serving, Creative Best Practices, Media Planning & Buying, Targeting | 1 Comment »
As government entities, privacy advocates, self-regulatory bodies and the online advertising community continue efforts to come to a compromise on the standardization of the Do-Not-Track (DNT) technical specifications and policies, one company continues to lead the way on this important innovation in consumer privacy: Mozilla.
Earlier this week, Mozilla – the creators of popular web browser FireFox, introduced their newest version of FireFox for Android mobile browser to the world. In addition to introducing faster browsing and synchronization functionalities the Mozilla team has launched a full suite of safety features to help protect users privacy and security while surfing on the mobile web. The most exciting of these privacy features is Do-Not-Track (DNT) – a mobile version of the friendliest controls for consumer privacy in existence today and a feature that was introduced to the online community by Mozilla in 2009 and has been a feature of their desktop browser for a few years now.
Mozilla’s continued focus and innovative development around the consumer experience, not only in terms of features and functionality, but also for consumer privacy, has propelled the DNT concept to gain recognition and support from the FTC and the EU Commission as well as from all major desktop browsers (IE,... Read more
Tags: AdTruth, Do Not Track, firefox, mobile, mobile advertising, mobile devices, Transparency
Posted in Opinions | 3 Comments »
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