Tagged 'adidas'

All In: Adidas France 3D Projection Mapping Experience (Video)

Posted by Rick Mathieson on October 11th, 2011 at 7:45 pm

I'm a sucker for 3D projection mapping - and this new experience from Adidas France has all the right moves.
Makes you want to go out and wreck a building while you sing in autotune.

Report: The Most Engaging Facebook Content For Sport Shoe Brands

Posted by Doug Schumacher on August 24th, 2011 at 3:06 pm

This week we look at, among other things, the content calendar behind the most successful post of the month, the online launch of DC Shoes "Gymkhana" video. (The posting calendar for the event, highlighted in the the orange box, is shown below.)

This week's report analyzes the following brands:

DC Shoes
adidas Originals

Three of the big takeaways from this week's analysis:

The most engaging posts across the industry involve photos and videos

Not surprising from such a visually-driven industry

DC Shoes built a successful video launch through a well-executed lead-in campaign

Analysis of how DC Shoes launched their Gymkana video

Creativity as a brand personality trait helps activate communities

Converse has a long history of fostering consumer creativity; It's not surprising to see their fans actively posting their own creations

You can review or download the entire report here: http://bit.ly/shoe215
If you’d like to analyze the same data yourself with Facebook page analysis tool Zuum, you can register to get access here.