This week we look at, among other things, the content calendar behind the most successful post of the month, the online launch of DC Shoes "Gymkhana" video. (The posting calendar for the event, highlighted in the the orange box, is shown below.)
This week's report analyzes the following brands:
Converse
DC Shoes
Nike
Puma
Vans
adidas Originals
Three of the big takeaways from this week's analysis:
The most engaging posts across the industry involve photos and videos
Not surprising from such a visually-driven industry
DC Shoes built a successful video launch through a well-executed lead-in campaign
Analysis of how DC Shoes launched their Gymkana video
Creativity as a brand personality trait helps activate communities
Converse has a long history of fostering consumer creativity; It's not surprising to see their fans actively posting their own creations
You can review or download the entire report here: http://bit.ly/shoe215
If you’d like to analyze the same data yourself with Facebook page analysis tool Zuum, you can register to get access here.
