Laurie Coots, President of Disruption Works at TBWA, shared her thoughts and experience with the art of the agency pitch postmortem.
What are the Geico lizard or old Mayhem going to make of this?
More importantly, what might they do with it?
An insurance company called RSA in the Middle East has created an interactive print ad that enables readers to ask for a quote, no mobile phone or other consumer device required, though the quote comes back via the reader's mobile phone (which obviously provides the brand with contact information it could use for follow up communications).
As PSFK points out, the ad, developed by OgilvyOne, is targeted to prospective customers in Dubai, and supports the brand's "Easy as Ever" promise.
Sure it's early days in this kind of thing - a first step toward some of the interactive print concepts we saw in 'Minority Report' a decade ago - and it will need to be enhanced before it gets truly compelling.
But here, the medium is quite literally the message - an innovative "wow" moment that directly delivers on the brand's positioning.
Read more here.
Tags: ad, advertising, branding, digital, insurance, interactive, magazines, marketing, media, mobile, ogilvy, ogilvyone, print, rsa
Posted in Creative Best Practices, Emerging Platforms, Media Planning & Buying, Wireless | 14 Comments »
So how can you make sure your ads will be seen? Get ads into the content stream. It’s where you and every other consumer on earth spend the bulk of their time: watching, listening and reading content.
Q&A: Rachel Pasqua, Organic's New Exec Dir of Mobile Marketing (Pt 2) – On Shazam, QR Codes & The Super Bowl
For the record, Rachel Pasqua, Organic's new executive director of mobile marketing, thinks the QR code is like cilantro: You either love it or hate it.
You'll hear more pronouncements like that, presumably, in the upcoming book Mobile Marketing in One Hour A Day (Wiley) that Pasqua is writing with eMarketer analyst Noah Elkin (listen here as Elkin interviews me about QR code best practices for a recent analyst report).
In part two of my interview with Pasqua, we begin a discussion about this month's Super Bowl advertising and mobile's varied role as an activation or response mechanism - starting with audio activation ala Shazam and yes, more about cilantro.
Q&A: RACHEL PASQUA, EXEC DIR, MOBILE MARKETING, ORGANIC (PT 2)
Click Here to Listen to: Q&A: Rachel Pasqua (Pt 2)
Tags: ad, advertising, age, agency, apps, branding, comeback, digital, marketing, mobile, mobile marketing, organic, qr codes, shazam, Social Media
Posted in Emerging Platforms, Opinions, Wireless | No Comments »
On the heels of its designation as Ad Age's "Comeback Agency of the Year," Organic has hired Rachel Pasqua as its newly-minted executive director of mobile marketing.
In part one of my recent conversation with Pasqua, we get a sense of mobile's role in the post-modern marketing firm, and how it will help Organic stay on top of its game (full disclosure: Organic Chief Creative Officer Conor Brady wrote a rave review and cover blurb for my latest book).
In coming days, we'll review mobile's role in this month's Super Bowl advertising - and what it all could mean for mobile integration moving forward.
Q&A: RACHEL PASQUA, EXEC DIR, MOBILE MARKETING, ORGANIC (PT 1)
Q&A: Rachel Pasqua, Exec Dir, Mobile Marketing, Organic (Pt 1)</a