Despite ad tech's innovation and benefits, marketers have a dfficult time understanding how to extract value and tie it back to ROI. Here are seven tips on presenting the real value of ad tech to CMOs and marketing organizations.
Tags: ad tech, CMO challenges, creating audiences, engaging audiences, marketing challenges, marketing operations, marketing ops, Marketing processes, marketing tech, marketing technology
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Advertisers should look at online marketing as a fantastic opportunity that is only beginning to be used to maximum effect. Internet development has seen many transitions. Search marketing has been consolidated within the industry due to Google page rank becoming the most popular way of measuring relevance of a website. On the other hand, display advertising has not gained this same level of consolidation yet. Today it is still a fractured landscape that includes many types of service providers: ad networks, DSP's, DMP's, CRM, and resellers. This means that there are still opportunities for new companies to make it big.