Tagged 'ad spending forecast'

Display Engine Marketing: How smart and sexy are your display ads?

Posted by Rick van Boekel on February 28th, 2011 at 8:57 am

Display ads create a strong retention that goes far beyond the moment the ad was viewed. Display Engine Marketing improves engagement and boosts conversion at a large scale. A 2010 Eyeblaster study found that 72 percent of online conversions were a direct result of display ads exposure and only 23 percent of conversions were as a result of search. This unquestionably demonstrates the powerful effect of display ads in enhancing marketers total campaign results
Key industry forecasts to look out for:

Display ad market will reach $50 billion by 2015
Video will be the single largest driver in the digital market.
Display will continue to shift to an audience buying model.
In 2015, 50% of all ad buying will be done in real time.
By 2015, 50% of online display ads will feature rich media, from 6% in 2009

Ad Spend
Despite continued economic downturn, online ad spend grew throughout 2010. Growth in display ad spend grew larger than Search for the first time since the recession hit the industry. This trend is expected to continue through 2014. The long awaited return of display was fueled by robust platforms including Ad Exchanges, Real Time Bidding, Social Media, Video and backed by a growing demand in brand advertising.
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Search activity up, but report shows search spend down

Posted by Mario Sgambelluri on January 20th, 2009 at 12:00 am

Search ad firm Efficient Frontier's search industry spending index is down for Q4 last year, a first in the index's several-year run, reports the Wall Street Journal (via IAB Smartbrief).  Efficient Frontier's report shows spending slowed 8 percent between October and December (compared to the same period last year).
 
This despite recent comScore numbers announcing US searches went up 3 percent to 12.7 billion in December.
 
The Journal reminds us that eMarketer still expects search to grow about 14 percent in 2009.
 
All eyes on Google now as fourth quarter numbers are due Thursday.  Analysts expect double-digit revenue growth.