Tagged 'Ad Serving'

Are You and Your Client on the Same Page About Data? Here Are 5 ways to Find Out.

Posted by Mike Caprio on November 11th, 2013 at 2:35 pm

Global brands are getting more particular about data.  They are now looking to performance data from their global digital campaigns to answer questions and provide insights into how creative, media and overall messaging affect consumer behavior.
But we’ve also noticed that in Latin America, much of the rich data available to these brands is not captured by their agency partners – wasting an opportunity to drive performance, efficiency and knowledge from their digital media.
It’s not a new problem – North America, Europe and Asia used to operate the same way - but the stakes are higher now, and data has become the industry currency, informing the majority of business decisions.  If data is not reliable and consistent across regions, its value is limited.
Here are five questions to ask your client to be sure you’re on the same page when it comes to their digital data:
1. Are you okay with publishers self-reporting their performance numbers?  Is fraud a concern?
One of the benefits of serving your ads with an IAB- and MRC-accredited ad server is that your data is consistent and trustworthy.  When you use tracking pixels, there are many ways publishers can intentionally or unintentionally skew performance data.   When you’re using a... Read more

RTB Brings Granularity

Posted by Mitchell Weisman on August 20th, 2013 at 6:00 am

Taking a granular approach to all elements of digital advertising, from calculating user values to testing ad effectiveness, can help all of us unleash the potential of the app economy.

A Dip into the Future: Swim with Your Smartphone, Print Your Dinner

Posted by Ryan Manchee on January 24th, 2013 at 10:22 am

DG MediaMind’s Innovation Team descended upon Las Vegas for the annual technology gadget overload that is CES. This year’s show had a record-breaking exhibit space of 1.92 million square feet and over 150,000 folks attended. Out of all of the insanity, we spotted some exciting new trends that will shape the way we live in the not-too-distant future.
The Phone That Never Dies: Fully Charged with Qi
Until we can get through several days of a show like CES without charging up, we’ll constantly be looking for a better method for charging. Enter Qi (pronounced chee). This is a newish wireless charging standard that Nokia and HTC have included in recent mobile phone releases.
Imagine your phone charging magically by just placing it on your coffee table or even in your car’s cupholder. No more wires. No more cords, adapters, or charging stations. TDK is rolling out a Bluetooth boombox that even has a Qi plate so you can charge devices while jamming out. Since Apple may not ever enter the Qi party, aftermarket manufacturers have embraced the technology, and I was able to test a few cases that brought Qi charging to my iPhone 4s. It was simple and easy, plus it... Read more

Warning: Cannes can make your head hurt

Posted by Dean Donaldson on June 25th, 2009 at 12:00 am

Cannes is still in full swing for some, but I have bailed out. Perhaps it's an age thing, but I simply can't keep the pace with the plethora of Young Lions who have descended upon Cannes this year. Parties aside, is our industry getting younger, or am I just getting older? Maybe both? And that's to say nothing of my memory – I have decided Twitter is my new online notebook. So reading back over my notes, let me summarize my own key take-away's from Cannes 2009 for you:  
The 10,000 foot view of Cannes shows there is a complete blur across the entire media landscape. Digital has well and truly begun to permeate everything. It throws questions on the various categories when Cumminsnitro from Brisbane's 'Tourism Queensland' campaign– The Best Job in the World – takes the Grand Prix sweep stake for Direct, PR & Cyber awards. Where does one discipline end and another begin? Go Viral's Chairman, Jimmy Maymann may well have made the case early on when he suggested the 'median age for TV users are actually now 13 years higher than the general population.' Nigel Morris, CEO, Aegis could not have put it more succinctly when... Read more

Of Privacy, Politics and Pandora

Posted by John Ardis on October 10th, 2008 at 12:00 am

With the election season winding down, I’ve heard a number of people in the online marketing industry speculate that there would also be reduced attention paid by lawmakers to behavioral targeting and consumer privacy in the online channel. But if today’s report regarding a new study by Carnegie Mellon University on the need for “basic privacy protections” is any indication, the issue will remain in the forefront for some time to come.
Is this a good thing? To some extent, of course it is. That’s likely one of the reasons that consumer privacy and protection tends to come up during election seasons – what voter could possibly argue with a candidate who says that protecting their personal information is important? This isn’t to suggest that all lawmakers use the issue in that shallow of a manner – I’m sure that many of them are genuinely concerned with the well-being of their constituents and their information, as they should be. However, as is often the case with proposed legislation on new, technology-related issues, it’s easy to go too far too fast in regulating it if a full understanding of the situation and possible repercussions isn’t held by those proposing the measures.... Read more