iMedia Connection Blog

Succeeding in the new age of digital media consumption will require aggressive adaption of current business models in order to suit the trends in the ecosystem in an efficient way that will lead to more revenue for publishers and better ROI for advertisers.
In today's rapidly evolving world of innovative technology, the need for creative solutions that would cut down costs, simplify processes, and increase transparency is drastically changing the digital media landscape. In online media consumption, the heat is on. An entire ecosystem is at the verge of loosing its traditional/classical structure.  The emergence of Ad Exchanges and Real Time Bidding (RTB's), as an auction-based market place to trade impressions based on the model: "the highest bidder gets it" is an innovative technology that does not only represent opportunity but a challenge for buyers and sellers in the market place.
Demand Side Platforms 'DSP's', which in many ways provides advertisers with enormous benefits is becoming 'the talk of the industry'.  Networks and agencies played an important middleman role in the old pre-buying model. In the new age of media consumption, actively serving clients using both models: the Pre-buying and RTB is crucial to survival and will be met with technological challenges.... Read more