The foundational basics of marketing are the 4 Ps: product, price, placement and promotion. When planning a display campaign, consider what you are trying to accomplish, within this framework.
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Marketing Basics: The 4 P’s
Posted by Leslie Van Zee on January 2nd, 2013 at 1:26 pm
Tags: 4p's, display advertising, marketing strategy
Posted in Creative Best Practices, Media Planning & Buying, Targeting | No Comments »
