"It's as if the technotopians don't get 3D printer laser unicorn robots aren't a substitute for a working society." - Umair Haque
This statement, less than 140 characters, struck a deeper chord for me. Something I have been struggling with, as a creative technologist, is that purely virtual experiences in the digital space seem to lack meaning. People grow bored of browsing Facebook walls, receiving heuristical suggestions for places to eat from their devices, and having relationships that only exist online. What is it that counts in the end? If I spent 5000 hours of my life on Twitter with close to a million tweets, what does it mean to any of us or to the people we leave behind?
The larger question drives the type of marketing I strive to do. This is why I have been pushing real, physical experiences that are connected to the digital space; this is why I want to drive people to something tactile and real. People want their lives augmented by digital, but they have come to realize that in the end it is the true human relationships, spending time with friends, for example, that matter.
3D printing is amazing and will be truly life-changing for... Read more
Where would we be if Gutenberg had not combined paper, ink, the screw press and movable type to bring us the printing press? Well, I wouldn’t have a stack of magazines sitting on my desk. More importantly, we wouldn’t have the foundation for the mass distribution of information that we have today. In other words, the true innovation driven by the printing press is the democratization of written communication. What’s more amazing is that we’re facing another revolutionary shift right now.
This revolution doesn’t have to do with the development of written content or information, but rather the physical production of products. What I’m referring to is 3D printing technology. It’s a wave of innovation that’s about to hit us – and the industries we support – like a Muhammad Ali knockout punch to the jaw.
For those who aren’t familiar with the technology, 3D printers allow a user to manufacture or build an actual, workable item or product (including kinetic functionality) layer by layer, similar to the way that ink printers create an image on a piece of paper.
3D printing is often called additive manufacturing, and its real strength is that it’s much less reliant upon economies of scale, allowing for... Read more