Tagged '3D movie'

The Box Office in Your Pocket!

Posted by Kamal Kaur on December 18th, 2012 at 11:34 am

Sometimes, we just want to kick back with a bucket of popcorn and watch a good movie. But there are so many questions that need to be answered first— What’s playing? Which theater should I go to? What time does the show start? Did the movie get a good review? Am I going to be able to get tickets? The list just goes on and on.
As mobile devices continue to act as our personal assistants, consumers are turning to their smartphones for answers to these entertainment-related questions. So, last month RadiumOne conducted a survey examining how consumers use their smartphones to make purchase-related decisions, such as researching which movie to see, viewing trailers, and purchasing movie tickets.
Our survey respondents indicated that they predominantly use the mobile web in a research capacity. Here was the demographic breakdown of those surveyed:

17.6% were aged 55+
46% were aged 35-54,
34.9% were aged 18-34
1.5% were under 18

56% of survey respondents stated that they use their phones to look up movie times, while 20% use their phones to watch trailers. Later, when asked why mobile users watch movie trailers on their phones, 50% ... Read more

6 reasons AD agencies need to understand 3D movies…

Posted by Clyde Desouza on August 14th, 2010 at 1:58 pm

Are Ad Agencies 3D enabled?
At many of the seminars, I usually start off with topics that are of generic interest to everyone, when it comes to the "3D Revolution Revival". One favorite topic goes like this..." Don't AD Agency execs go to the movies? ...if the do they must surely have noticed 200 pairs of 'captive eyeballs' sitting in their seats, 3D glasses on the ready... and the ADs all play in... Glorious 2D!"
What a waste of the 3rd dimension! The Ad world seems to have missed this boat. While they were busy getting fascinated and "abusing" Augmented Reality, they seem to be missing out on the next great revolution in visual communication: Stereoscopic 3D!
There is now a desperate scramble to create 3D ads, after all there are captive eyeballs just begging to be entertained and immersed in all the 3D around. Unfortunately the execs in AD agencies have not taken a 101 on stereoscopic 3D yet, so do not know if an AD will do harm, or be counterproductive or hit the right spot everytime.
A Quick 101 for AD agencies on Stereoscopic 3D:
In a recent Advert that I came across on Youtube here (in 3D) there were some issues... Read more