Tagged '2013'

Photos from the iMedia Brand Summit Super Bowl Party

Posted by David Zaleski on February 3rd, 2013 at 9:05 pm

What do you get when you cross the iMedia Brand Summit and Super Bowl XLVII? A wild and exciting Super Bowl party.
Sponsored by TubeMogul, the welcome reception and Super Bowl party at the iMedia Brand Summit was amazing. Whether you were from the east or west coast, the atmosphere was saturated with cheers, laughter and overwhelming energy.
In the end, the Baltimore Ravens would take home the trophy, and more than a few attendees left hanging their heads, (followed by an equal amount jumping for joy). Check out some of the images captured during the action at this awesome event.
The game was projected on three huge screens

TubeMogul sponsored the fun event and handed out prizes throughout the night. Visit their website here

A table of attendees watch intently, two plays before the Ravens second touchdown

The venue had a great tailgate theme, TubeMogul brought in two huge Ford F-250 Super Duty trucks to keep the drinks cold

The party was a fun way to connect early into the summit

The best tables were up front

The stage was set for some awesome prizes throughout the night

Of course, both the attendees and the NFL announcers were baffled by the 30 minute Superdome mid-game blackout

The food was amazing,... Read more

5 Top Trends in Social Media 2013

Posted by Rick Mathieson on December 28th, 2012 at 2:49 pm

Now that our "Top 10" lists for 2012 are out, we're turning our attention to top trends to watch in 2013.
First up: Five big trends to look for in the world of social media marketing.
5. Social Gets More Physical
In the year ahead, look for an increasing number of social initiatives to move away from pure-play digital to the physical world. Coca-Cola has been a leader in this, with efforts like the Happiness Truck and Happiness Vending Machines, which engaged consumers in the physical world, and helped those consumers propagate the experience via digital.
You also saw Microsoft use branded mobile game apps like "Dance Cam" to engage in the physical world by enabling folks to create dance videos on their mobile phones and then share them.
And ad hoc physical world social networks will become commonplace. Look at efforts like Heineken's personalized QR codes for music festivals, where users can create their own customized QR code stickers that other attendees can scan to spark up conversation.
Factor in augmented reality, and "liking" things in the physical world will take on all-new forms.
In a world gone mobile, having a desktop presence or experience becomes increasingly irrelevant.
4. 'Presence' Takes A Backseat to Campaigns
As I write... Read more

13 Trends in 2013: #2 Marketing turns upside down

Posted by Winnie Brignac Hart on November 7th, 2012 at 12:19 pm

Through electronic word of mouth and online reviews, consumers will market to other consumers.  Because marketers cannot control this, they will need to reward consumers for positive marketing reviews, offering incentives.  To reach individual consumers, marketers will need to use micro-targeting techniques that offer personalized messages.
The traditional marketing concept of "push and pull" will lose effectiveness as a result of the power that consumers gain through the two-way dialog of social media.  The social interactions provided by social media platforms will turn marketing techniques upside down, placing consumers in the role of marketers.
As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand.  Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight.
#2 Marketing turns upside down
- We are all marketers now
- Evolution from 'all about us' to 'all about them'
- Two-way marketing strategies support social shift - monolog to dialog marketing
- Agencies are challenged to develop new models
- Campaigns are no longer flat - need for integrated strategy and plan
- More targeted, more relevant, more effective
For more trending in 2013, follow our blog.

Download the complete infographic here.

13 Trends in 2013: Social Media Marketing Takes Flight

Posted by Winnie Brignac Hart on November 5th, 2012 at 7:28 pm

As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand. Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight.