iMedia Connection Blog

Change is constant and digital marketing is no exception. In 2013 we’ll see digital marketing excel at exciting pace. With the end of the year fast approaching, it’s worthwhile to look ahead and help digital marketers prepare for the future.
As we look toward 2013, a number of themes jump out as key trends: social media, mobile technology, location-based marketing, and gamification. Here’s a roundup on what we think will happen in these areas and their impact on the digital space.
Social Media Marketing
Social media marketing gained an exceptional amount of steam in 2012, as parties ranging in size from international brands to local businesses jockeyed to start (or grow) their efforts and presence here.  As 2013 looms, social media marketing is set to become a top priority marketing tactic. No longer a nominal experiment, businesses recognize that social networks are where their targeted customers are spending huge amounts of time.  With this knowledge, prepare to see marketers shift their dollars to the social arena. A key point for businesses will be to rise above the clutter, and savvy marketers will use a mix of content, engagement, and promotions to grab the attention of consumers and extend the reach of their communities.
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