Tagged '2011'

Live Blogging from BlogWell Seattle: How Big Brands Use Social Media

Posted by Kent Lewis on August 4th, 2011 at 8:54 am

Next Tuesday, August 9 (2011) I'm heading to The Future of Flight Aviation Center in Mukilteo, Washington to blog live at BlogWell: How Big Brands Use Social Media. As a Seattle native, I can't think of a more exotic and relevant venue than The Future of Flight Aviation Center - it's compelling in it's design and content, much like a successful social media strategy.

Mobilizing for 2011 with a Mobile Marketing Strategy

Posted by Kent Lewis on December 31st, 2010 at 6:11 am

Since 2006, I’ve erroneously predicted the “Year of Mobile” was upon us. Rather than lose faith and look to another trend to promote, I do believe 2011 is truly going to be the Year of Mobile. For those of you that agree with the prediction that mobile marketing is finally here, I’ve outlined a few key areas on which to focus your efforts in 2011.

Three Tangible (and Enjoyable) Social Media Marketing Resolutions for 2011

Posted by Lisa Wehr on December 30th, 2010 at 7:03 pm

Three simple ways to improve your social media marketing strategies this year.

11 Ad Predictions for 2011

Posted by Hooman Radfar on December 27th, 2010 at 7:00 am

1. Data is the New Black

2010 was the year of real-time bidding.  As spend shifted from networks to real-time bidding platforms, agencies and advertisers explored the use of data to improve audience-buying.  In 2011, this interest will give way to large scale investment.   This increased investment will fuel the shift to Data 2.0 predicted by Gil Beyda along with continued infrastructure innovation in the growing data management space.
2. Math Men vs. Mad Men Round II - Creative Goes Geek

Just as they’re quickly changing the face of media buying with their data-driven approach, the Math Men will also begin to rock the creative world.  Not only will agencies and advertisers leverage data to deliver more effective dynamic display programs, but they will also use data and analytics to drive the design, execution, and iterative design of creative across their web and mobile applications.
3. Trading Desks Take Flight

In 2010, holding company trading desks like MIG, Vivaki, Cadreon, and Accuen partnered with DSPs, Data Providers, Exchanges, and other vendors to create the capability to execute massive campaigns using real-time bidding platforms.  In 2011, this investment will pay off.  Budgets managed by trading desks will increase by 2-3X, as their total spend managed skyrockets... Read more