'Word of Mouth' Category

eSports Racking Up Billions of Viewer Hours – and Dollars

Posted by Neal Leavitt on December 27th, 2014 at 8:16 pm

So your 13-year old son is seemingly spending every waking moment hunched over his Xbox, PS Vita, phone, tablet or (doubtful but some pre-teens and teens still use ‘em) laptop playing one endless video game after another. You’ve morphed into an avatar from his perspective; the video games have become his real world.
What do you do?
Well, if he’s really good, let him play on. eSports has finally reached critical mass and has become a multi-billion dollar business, notes market research firm SuperData Research.
Note the following from a trends brief the company put out last April:
• More than 71 million worldwide watch competitive gaming. In fact, about 14.9 million people tuned in to the 2013 World Series; last year 32 million watched the League of Legends Season 3 World Championship – more than double the audience for our so-called ‘national pastime’!
• The average eSports viewer watches 19 times a month; average session is more than two hours;
• eSports is becoming a revenue driver and marketing vehicle for online game publishers and major brands; former like Riot Games, Wargaming and Valve; examples of latter include Coca-Cola and Intel;
• The International 2013: Dota 2 prize pool was more than $2.8 million; total prize money from... Read more

3 CPG Soft Drink Social Media Campaigns Analyzed

Posted by Doug Schumacher on December 15th, 2014 at 12:33 pm

A look at the campaigns major CPG soft drink companies are running on Facebook, Twitter and Instagram. Brands in report are Coca-cola, Pepsi, Mountain Dew, Sprite, Dr Pepper and Fanta.
Report Highlights

Each campaign had a different social network drive the bulk of the engagement.
Each campaign employed a tactic for generating audience participation.
Twitter is the network with the highest posting volume in each campaign.
Twitter, despite having lower fan counts than the corresponding Facebook pages, delivered more engagements on 2 of the 3 campaigns.
Facebook is the dominant network for reach, with over 92% of the average fan count.

4 Online Courses You Can Take to Support Your New Business Venture

Posted by Morgan Sims on December 3rd, 2014 at 10:21 am

Starting a new business is exciting and time-consuming. There's a lot to do to get your business under way and make sure it succeeds. Continuing your education and learning new skills will expand your knowledge base and give you a strong foundation to draw on as you face the inevitable challenges that come with running a business.
Fortunately, you can continue your education online, allowing you to hone your skills while growing your business. There are many options for taking courses online. Some of them are free; others come from schools that charge tuition. Some lead to degrees, while others simply improve your skills. Here are four ways you can improve your business skills online.
Take Free Online Courses From Coursera
Image via Flickr by Mike Licht, NotionsCapital.com
You'll find lots of great online classes at Coursera -- and they're free! Coursera has partnerships with universities and organizations around the world, meaning you're not limited to local knowledge. You'll watch online videos, take quizzes, and submit assignments. Courses cover general business topics as well as specialized areas like statistics. Some courses let you study at your own pace and can be started at any time, while others start on specific dates and run for a... Read more

Technology Transforming the Fashion Industry

Posted by Neal Leavitt on November 27th, 2014 at 5:28 pm

Last week after a nice lunch with my sister, niece, brother-in-law and cousin, I got corralled into following them into Nordstrom’s in downtown San Francisco. I quickly realized that with only two magazines, a book, and a smartphone, it would be a challenging afternoon.
And once my niece pulled about a half-dozen outfits off a rack and said “I just want to try on a few things,” the situation became untenable. Elevated heart rate. Accelerated pulse. Beads of sweat on forehead. If the store had started playing Slim Whitman songs, my head would have exploded, similar to what happened to the little green Martians in Tim Burton’s campy Mars Attacks.
Quickly gave everyone a hug and said I was dashing out to Ghirardelli’s for a sundae (dark chocolate hot fudge; medical studies have indicated dark chocolate’s good for you, ergo, Ghirardelli’s sundaes are healthy. Bit of twisted logic but effective for assuaging any guilt feelings).
But while scraping away the last nanometer of ice cream, it got me thinking about how technology has radically changed the fashion industry in just a few short years.
“Technology is now completely ingrained in our interaction and relationship with fashion retail,” said... Read more

Why LA is the new Silicon Valley

Posted by David Zaleski on November 21st, 2014 at 1:27 pm

When people think of LA, they think Hollywood. Los Angeles is world-renowned for having a creative hub unlike anywhere else in the world. Artists flock here in droves and for good reason: We have a creative infrastructure like none other. People also think of LA and think of palm trees, beaches, sunshine, and -- of course -- traffic.
It's not often that this city is perceived at as a technological pioneer. However, it turns out that tech in LA is an under-reported powerhouse that rivals that of any other mainstream innovative city. The tech industry is almost as large as the creative world that Los Angeles is broadly known for. There are more PHDs in this city than anywhere else in the country. Three universities (USC, UCLA, and Caltech) account for a vast amount of the technological education that changes the world. It begs the question: If LA is such a tech giant, why is it not perceived that way?
The answer, ironically, lies in storytelling. For a city that is an expert in crafting narratives and character, it's been difficult for it to find a PR angle to deliver a consumable story about its tech world. Unlike San Francisco and Silicon... Read more