PR has the power to extend your reach, engage members of your target audience and create strong connections to your brand. To that end, here are 5 exemplary PR campaigns of 2014, each one bold, brilliant and unforgettable.
1. ALS Ice Bucket Challenge
By now you’ve seen countless individuals dumping a bucket of ice over their heads in support of ALS, including celebrities such as Bill Gates, Taylor Swift and Oprah Winfrey. Apart from the silliness, the “ALS Ice Bucket Challenge” has been serious business. The ALS Association, a national non-profit organization fighting Lou Gehrig’s disease, received $31.5 million in donations between July 29 and August 20 compared to $1.9 million during the same period last year.
That’s one heck of a successful PR campaign! And one heck of a great cause!
2. Most Shocking Second a Day Video
The Save the Children “Most Shocking Second a Day” video is almost too overwhelming to sit through. To raise awareness of the plight of children impacted by the war in Syria, it uses the popular one-second-per-day video format, taking you through the life of one girl’s happy childhood slowly and surreptitiously being overtaken by war in her home country. The closing line “Just because it isn’t happening... Read more
Are you alienating customers as you scale?
Business growth is often considered relative to customer acquisition. More new customers = more growth. Growing businesses implement more metrics to track this growth. But what about specific B2B customer retention strategies? During growth, it becomes even more important to track what not only attracts new customers, but what helps you retain the customers you have.
Our infographic shows how easy it is to lose sight of real customers and their needs as you scale your business.
Don't just grow, grow with your customers.
When scaling any business, there are likely to be changes some customers simply will not care for, and you're bound to lose a few of them along the way. But there are ways to make sure you'll have a better chance at keeping those customers while gaining some valuable insight as you move forward.
Here are 5 B2B customer retention strategies to implement during growth:
1. Pay attention to how customers behave.
Customers, especially when interacting with other people, are apt to behave in ways that are contrary to what they have told you. Watch how your customers are behaving. Are they renewing contracts? Are they upgrading their services? Use these objective measurements as guideposts... Read more