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Top Ten: Top Facebook posts are all fashion, food and autos

Posted by Doug Schumacher on April 3rd, 2013 at 8:00 am

It's interesting to see the top ten dominated by three industries. Fashion, food and automobiles. The autos are all high-end brands, the fashion is mixed, and the food is fast and inexpensive.

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#1 Hello Kitty - photo2013-03-31 16:41
Hope you have an eggcellent Easter!

1.046% enagement rate 97,186 likes 853 comments 34,921 shares 26% shares

#2 McDonald's - photo2013-03-30 23:00
Bacon, Ranch or Sweet Chili. What more could chicken ask for? www.mcdonalds.com/PremiumMcWrap

0.982% enagement rate 244,083 likes 20,440 comments 8,434 shares 3% shares

#3 Louis Vuitton - photo2013-03-25 18:05
Spice up your life with Louis Vuitton in Piment.

0.795% enagement rate 96,632 likes 1,442 comments 5,732 shares 6% shares

#4 Mercedes-Benz ► Cool Hunting - photo2013-03-30 10:22
Cool Hunting editor Josh Rubin had a chance to drive the CLA 250 in South France and used it wisely for these stunning pictures. Take a look and read the full story here: http://www.coolhunting.com/design/mercedes-benz-cla250.php

Cool Hunting with the CLA 250
Cool Hunting editor Josh Rubin had a chance to drive the CLA 250 in South France and used it wisely for these stunning pictures. Take a look and read the full story here: http://www.coolhunting.com/design/mercedes-benz-cla250.php

0.659% enagement rate 59,572 likes 568 comments 5,172 shares 8% shares

#5... Read more

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Posted in Creative Best Practices, Emerging Platforms, Entertainment, Opinions, Research, Social Media, Web Analytics, Word of Mouth | No Comments »

When Crisis Communications Bleeds Into Community Support

Posted by Adam Leiter on April 3rd, 2013 at 7:07 am

The recent battle of claims and data between Elon Musk/Tesla and the New York Times showcases a unique crisis communications situation. What's the best way to handle a crisis of "he said-they said" before it spirals out of control?
At some point in their career, every communications professional needs to handle at least a few crisis situations on behalf of a client. All things being relative - whether it’s a disaster like the BP oil spill, a trolling commenter on your brand’s Facebook page, or an executive giving out embargoed information too early – the way you initially respond will set the tone for everything that follows. It’s all about being prepared to the best degree, and then maintaining as much control as possible.
But in some cases, keeping a loose grip on that control and relying on trusted advocates to speak on your behalf can be more effective than any prepared statement.
An example of this recently played out between Tesla’s CEO Elon Musk and the New York Times. When Musk went on the attack against a negative review of the company’s East Coast charging station, first via social media, then by blog, and eventually (perpetually?) even further, his response quickly incited a crisis spiral.... Read more

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Posted in Social Media, Word of Mouth | No Comments »

Geeks Shall Inherit the (Virtual) Earth – GDC 2013 Bits/Bytes

Posted by Neal Leavitt on March 31st, 2013 at 12:09 pm

With this year’s Game Developers Conference (GDC) now behind us, what were some of the key takeaways?
One of the most interesting occurred before the exhibit halls opened -- the first GDC State of the Industry survey that polled more than 2,500 attendees. The results revealed some intriguing trends in funding, platform preference and publishing models.
For starters, how are developers funding their projects? A few survey numbers:
• 72% are being funded by a company’s existing war chest or an individual’s personal funds
• 9% are from VCs
• 10% are publisher-funded
• 4% are crowdfunded – and 8% of the developers have worked on crowdfunded projects, with another 44% planning to go this route in the future
Indies Rising
The survey also found that 53% of respondents consider themselves ‘indie developers’; 46% are employed at companies of 10 people or less – and only 24% reported they worked with a publisher on their last game.
Platforms
According to survey results, more respondents are developing for smartphones and tablets than for any other platform – 38% released their last game for smartphones and tablets; 55% are making their current games there; 58% will release their next games on these platforms.
Cool Stuff
Survey results aside, there were some cool products to play... Read more

Posted in Creative Best Practices, Desktop Apps, Emerging Platforms, Entertainment, Opinions, Social Media, Targeting, Websites, Wireless, Word of Mouth | No Comments »

Why Experiential Marketing at Festivals Just Has to Change

Posted by Claire Hutchings on March 25th, 2013 at 2:46 am

The summer brings with it festival season and whilst Glastonbury or Reading may not always be bathed in sunshine, music lovers still flock in their thousands. In a recent blog, I explored the pressures being faced by the music festival industry, particularly those that had problems last year and importantly, I looked into why experiential marketers must up their game if they are going to generate positive results from festivals.
According to recent statistics, over half of festival goers in 2012 won’t be attending one this year, and whilst many festivals will still be sold out, there are many arguing that the over commercialisation of festivals is limiting their use as a promotional opportunity.
A recent post on the iD Experiential blog, by iD Staffing Account Director, Anna Brettie Jones hopes to show that experiential marketers can still utilise music festivals – they just have to deliver credible experiences. Credibility can be achieved, but the days of simply sponsoring a bar tent are gone. To leverage value from a festival, you have to deliver an experience that enhances the overall experience, adding value in a way that is aligned with your USPs and brand.
Within the blog Anna has highlighted some great... Read more

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Posted in Opinions, Word of Mouth | No Comments »

TopTen: Want an engaging Facebook post? Just turn 92.

Posted by Doug Schumacher on March 20th, 2013 at 1:35 pm

Anything over 90 years old is something of a landmark. Just ask Chick-fil-A fans. Something else interesting to note is how many of these top ten posts reference Instagram.

TopTen is the ten most engaging posts last week from the largest 100 consumer brand pages on Facebook.
All data is gathered with social media content strategy tool Zuum.

#1 Chick-fil-A - photo2013-03-14 19:01
Happy 92nd birthday to Chick-fil-A Founder, Truett Cathy! Click "Like" to share your birthday wishes.

4.09% enagement rate 257,119 likes 8,582 comments 6,684 shares 2% shares

#2 BMW - photo2013-03-14 18:01

BMW Instagram
Thank you all for liking, sharing and commenting on the photos we post here on Facebook. If you want to see more of them, follow @BMW on Instagram: http://instagram.com/bmw

3.136% enagement rate 345,230 likes 5,258 comments 54,857 shares 14% shares

#3 CHANEL - video2013-03-13 17:10
The fashion essential that never goes out of style… a new film revealing the story behind the iconic CHANEL jacket. http://inside-chanel.com

The jacket - Inside CHANEL
www.youtube.com

3.027% enagement rate 248,268 likes 3,603 comments 12,628 shares 5% shares

#4 Macy's - photo2013-03-14 21:03
What’s topping VIP shopping lists everywhere? Designer shoes in every heel, size & color! http://bit.ly/WaVUFu

1.178% enagement rate 119,894 likes 1,529 comments 4,940 shares 4% shares

#5 Nokia - photo2013-03-11 17:10
Want Instagram for Nokia... Read more

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Posted in Creative Best Practices, Emerging Platforms, Entertainment, Opinions, Research, Social Media, Web Analytics, Word of Mouth | No Comments »

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