In this review, we’ll look not only at how much brands are posting on Facebook, Twitter and Instagram, but also what levels of engagement they’re getting, as well.
The industries under review are Luxury Autos, Pet Foods, Luxury Fashion, and Yogurt. The view is of all activity during the month of May, and we’re only going to consider brands that posted at least one time during the month on each network. Given that some brands don’t have accounts in all networks, that narrows our field a bit.
Looking at the charts below, it’s notable how similar the distribution of posting is across all four industries. Roughly 45% on Twitter, 25% on Facebook, and 30% on Instagram.
In the Posts charts below are the posting volumes for each industry, as well as the engagement distribution in the Engagements chart. If you’re curious how the posting and engagement happened over time, the Posting By Day and Engagement By Day charts have that analysis.
Instagram dominates the engagement counts for each industry except Yogurt. Twitter is conspicuous by its virtual absence in the engagement pie chart. One obvious question here is Why do brands put so much posting effort into Twitter if it’s not delivering engagements at anywhere... Read more