With a little old-school intuition combined with new-age thinking, you can rise to the top of your industry.
Hey, there have been Happiness Vending Machines, Happiness Trucks, Happiness Drive-in Theaters - why not just a (elegantly) plain, old, simple park?
We'll even forgive the typo thirteen seconds into the video (it's "every day," not "everyday").
Kudos to Coca-Cola for letting some city dwellers hang onto just a few more hours of summer.
Tags: advertising, branding, coca-cola, coke, cola, dooh, drive-in, happiness, machine, marketing, ooh, outdoor, park, roll, truck, vending
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Humor, Video, Word of Mouth | No Comments »
What hath Miley wrought?
On the heels of Cyrus's vivid gyrations at the MTV VMAs late last month, the 'Worst Twerk Fail Ever' video took the Internets by storm, cementing the term in the American consciousness forever.
But, as Jimmy Kimmel revealed September 10, the video was one of his famous pranks. And its star, one Caitlin Heller, wasn't really a victim at all. In fact, she wasn't Caitlin Heller at all.
Instead, she is Daphne Avalon, a professional stunt woman who - as we'll he hear in our special audio interview - was lucky to have friends who didn't spill the secret. And who, from an early age, demonstrated she had stunt work in her DNA.
Note to Warner Bros: If the rumors about 'Man of Steel 2' featuring not just Ben Affleck as Batman but also a yet-to-be-cast Wonder Woman are true - Avalon at least deserves an audition.
As you'll hear, the likeness to the "Amazing Amazon" is something she's heard before.
CLICK HERE TO LISTEN TO: Q&A: JIMMY KIMMEL'S 'TWERKING GIRL' DAPHNE AVALON (Approx. 8 min, 22 sec)
Tags: advertising, branding, daphne avalon, ever, fail, jimmy kimmel, marketing, PR, twerk, twerking, Video, viral, worst
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Humor, Social Media, Video, Word of Mouth | No Comments »
Pundits/prognosticators/mavens/gurus – call them what you like – are now popping up more frequently now as we get closer to punting 2013 and welcoming in 2014.
So what’s on tap? What’s hot, what’s not for next year?
Forbes recently outlined a number of online marketing trends that they believe will be integral to companies/marketers in 2014.
A handful of examples:
The Content Marketing Institute says top B2B content marketing strategies are articles on a company’s website, social media, e-newsletters, case studies, videos and articles on other websites. Marketing to the masses is becoming passé – it’s more effective to produce engaging content designed for specific audiences.
Image-Centric Content on the Rise
Buzzfeed and Pinterest – Forbes says these are just two examples of how image-based content can help a company’s product or service go viral. “Successful blog posts that receive the most social shares also usually have a common characteristic – they pepper in some well-placed pictures to break content up and emphasize certain points,” notes Forbes.
Mobile-Friendly Content Absolutely Essential
Get with it – the shift from boxy PCs and laptops to mobile devices is accelerating – your business won’t remain competitive unless you create content that’s accessible to mobile users. ... Read more
Posted in Ad Networks, Ad Serving, Creative Best Practices, Emerging Platforms, Media Planning & Buying, Opinions, Research, Search, Social Media, Targeting, Video, Web Analytics, Websites, Wireless, Word of Mouth | 1 Comment »
In the event you're one of the four people who haven't yet experienced the offensively funny new viral video from Poo Pourri - watch above (just since we first posted about this video's official launch yesterday, views are already closing in on 1 million - with Buzzfeed finding some especially choice words for the effort).
Then get ready to hear directly from the woman behind the project: Poo Pourri Founder & CEO Suzy Batiz - a figure who seems like the picture perfect American Success Story, and perhaps a national treasure, for helping stop one of the most powerful forms of embarrassment around.
> Q&A: SUZY BATIZ: FLUSH WITH SUCCESS (CLICK TO HEAR AUDIO INTERVIEW)<
In 2007, Suzy formulated her unique "spray before you go" bathroom spray. Poo Pourri was born - and racked up $1 million in sales its first year. It is now generating over $15 million in sales per year.
In this exclusive audio interview, I talk to Batiz just before this project was launched. She had come to me to look for ways to launch a viral sensation and help take the already successful brand to the next level... Read more
Tags: a cpg, advertising, boutique, branding, care, ecommerce, jeffrey harmon, marketing, media, personal, poo pourri, retailing, social, suzy batiz, Video, viral
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Humor, Social Media, Video, Websites, Word of Mouth | 1 Comment »