Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum.
Banishing Short-Term and Shiny: A Look at Vail Resorts
This is how everyone should be thinking about digital marketing.
Via @ClarkKokich
Your Company Has Social Media Nailed. Now What?
An excellent series of questions to ask after you’ve reach the first level.
Via @RichardLevick
Facebook to Brands: You’re Posting Stuff Wrong
The subjects brands post about is the key to engagement. That’s why text analysis is the key to knowing what works on Facebook.
Why CMO Tenure is so Short
This has long been a known problem for both clients and agencies, and it’s interesting reading what some of these industry leaders have to say about it.
Via @emarxe & @djgeoffe
Facebook Dominates Mobile Social Networking
Facebook’s big story to me has always been the amount of time and frequency with which people use the site. Now it looks like that same behavior is tracking over to mobile. And to think they bought Instagram to better succeed in mobile.
Via @JackMarshall
Ad Account Guy Gets Man Lessons
I like this because a lot of people want to publish content, but aren’t sure what to write about. This guy found a way to get over that ... Read more
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'Word of Mouth' Category 
Creativing :: Vail Resorts marketing case study, Facebook’s good advice to brands, and the problems around short CMO tenures
Tags: content strategy, Facebook, facebook marketing, Facebook strategy, ONTENT MARKETING, Social Media, social media marketing, social media strategy
Posted in Creative Best Practices, Email, Emerging Platforms, Opinions, Social Media, Web Analytics, Word of Mouth | No Comments »
Seven Marketing Lessons From Pulp Fiction
Oh I’m sorry…did I break your concentration? Along with being one of the best movies in the last 20 years, Pulp Fiction is chock-full of marketing insights if you look at it in the right light. Here, we pull out just a handful to discuss what brand marketers can learn from the film.
As a child of the 90s, one of the most lauded and influential films of that era for me was undoubtedly Pulp Fiction, thanks to its mix of dark humor, action, irony, and a unique tempo of scenes. It wasn’t a conventional movie when it came out, and even then I remember it sparking a lot of debate and discussion on topics like “is it too violent” or “what’s in the briefcase” or “should you ever take out your boss’ wife under any circumstances.”
Rather than trying to peel through the layers of the movie itself though, let’s take a look at what brand marketers can learn from Pulp Fiction. Here are seven of the best marketing lessons that Vincent Vega, Jules Winnfield and friends have for us. NOTE: Spoiler warning for those who have yet to watch the movie.
Be smart about working relationships – Choose your business partners and your... Read more
Tags: b2b marketers, b2b marketing, b2c marketers, b2c marketing, big kahuna burger, brand marketers, jules winnfield, marketing strategy, marsellus wallace, networking, planning, pulp fiction, Social Media, social media marketing, social networks, vincent vega
Posted in Opinions, Social Media, Word of Mouth | No Comments »
Channeling Buyer-Based Experiences in SMB
This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base.
When it comes to the SMB segment and the multiple sub-markets, it is just a plain fact that you cannot be everywhere. We addressed the segmentation thought process crucial for buyer-based marketing to the SMB segment in the previous article, Grow SMB Revenues With Buyer-Based Marketing, as a means to know where to have a presence. Therein lays the new buyer realities of today. Having a presence that creates a gravitational pull of SMB buyers towards your organization is the new realty of mastering the SMB challenge.
SMB marketing and sales began to become more than just an afterthought in the early ‘90’s through the early 2000's. Considerable investments were made in establishing inside sales organizations and in outbound marketing activities specifically to reach the SMB base of customers and prospective buyers. Newly created inside sales organizations endured the trials and tribulations of field sales entrenched infrastructure as well as the ownership battle of the mid-size customer gray area. Marketing discovered that outbound... Read more
Tags: buyer experience, buyer insight, buyer persona, buyer persona development, buyer personas, buyer strategy, buyergraphics, buyerology, content marketing, online marketing, small business marketing, Strategy, Targeting, twitter
Posted in Creative Best Practices, Email, Emerging Platforms, Opinions, Search, Social Media, Targeting, Word of Mouth | No Comments »
Social Publishing is a Paris Cafe
[Originally posted on Jonsteinberg.com]
Imagine you are sitting at a street cafe in Paris. You have a copy of Sartre's Being and Nothingness, a copy of Le Monde, the newspaper, and next to you, as is often the case in Paris, is a cute dog.
You read philosophy, you read the news, you pet the dog.
You don't become stupid when you are petting the dog,
You are just being human!
And when you read the philosophy you are still worldly.
And when you read the paper you are still intellectual.
You talk to your friends at the cafe: sometimes about the dog, sometimes about philosophy, sometimes about the news, and, yes, sometimes about what you are eating for breakfast.
Humans are complex and have emotional needs, intellectual needs, social needs...
- Jonah Peretti, May 4, 2012
We are multi-faceted and the social newsfeed embraces that rather than shuns it. The cafe Jonah describes is every day on the social web. That intermingling is an essential element of social publishing and social advertising. It's why the BuzzFeed front page has a a mix of stories like 33 Animals Who are Disappointed in You (the cute dog), a thought piece from John Herrman on Internets service TOS's (the Sartre), and a hard hitting investigative... Read more
Posted in Emerging Platforms, Opinions, Social Media, Word of Mouth | No Comments »
Creativing :: The rise of visuals in social media, PR agencies moving into agency territory, and digital agencies' big 2011 revenue gains
Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum.
The Rise of the Visual Social Network
Infographic on the increasing use of photos in social media. Several weeks ago I posted a report on the Zuum blog on research we found that indicates that photos and videos drive sharing much more than status updates and links. Although these visual forms of content are often more difficult (read: expensive) to produce for brands, they're also seeing better response rates. And that can justify the added expense.
Via @adverblog
Mark Zuckerberg joins Viddy – it might really become ‘Instagram for video’ now
If you're wondering what the next Instagram might be, that headline pretty much covers it. Unless you want to see Zuckerberg's first video upload -- of his dog. To manage your expectations, I'll just say that David Fincher's job isn't in jeopardy with this.
Via @Aerocles
Hertz Creates Their Own Groupon Style Deals on Facebook
While this isn't a new idea, that doesn't mean it can't work. I guess the real question is, What's a Share worth? If it's $20 like this offer would indicate, then a lot of speculators are going to have to recalculate what a Facebook fan is worth.
Via @jasonkeath
More... Read more
Tags: content marketing, content strategy, Facebook, facebook marketing, Facebook strategy, Social Media, social media marketing, social media strategy
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media, Web Analytics, Word of Mouth | No Comments »
