Links pointing to the future of marketing, from the co-founder of Facebook content strategy tool Zuum.
The 20 most entertaining Super Bowl tweets
Funny stuff. Naturally, a lot of ad references.
Via @PublicityGuru
Input Error – Histories of Social Media
Just came across this site. I like both the content and the URLs implication: That social media may be a new term, but it’s a long-standing phenomenon.
Via @jonathansalem
Glam Media launches Foodie.com, a culinary site with a social network baked in
In the social media wars, what will most likely pull large numbers of people away from Facebook: A new general social network, or something more niche? I personally think the niche sites have a lot more to offer in terms of a more engaging experience. I think the big question will be how well they can integrate with Facebook, and then slowly siphon off traffic to their own properties.
Via @lizstrauss
Where To Find Budget For Content Marketing
Good content requires resources. Some of the challenge is simply identifying the diamonds in the rough, and knowing how to put the right polish on them. This is a good list of places to look into if you find yourself in need... Read more
Tags: content marketing, content strategy, Facebook, facebook marketing, Facebook strategy, Social Media, social media marketing, social media strategy
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media, Word of Mouth | No Comments »
Posted by
Tom Edwards on February 9th, 2012 at 11:50 am
We have all dealt with "YAN" in one form or another over the past few years. YAN stands for Yet Another Network login. This stems from brands using proprietary authentication methods vs. leveraging Open Authorization (OAuth) such as Facebook's Graph API (OAuth 2.0). To put it simply, brands like to use their own username & passwords vs. allowing a user to login with their Facebook or Twitter ID's.
YAN is an even bigger issue when combined with the fact that 88% of online buyers had at some point intentionally left registration information blank or used incorrect information when signing up for a new account, up 12% from 2010. Also, the expectation of consumers for brands to support Social Sign-On has increased significantly as eMarketer and Janrain recently reported that consumer desire for Social Sign-On has increased to 77% of US Online Buyers in 2011.
The importance of leveraging a single sign on authentication platform that is socially enabled becomes the key to unlocking a brands social CRM strategy. The reason for this is that Social Sign-On can lower the barrier of entry for a user, increase validity of data via the users social graph as well as increase stay rates.
According to recent... Read more
Tags: Benefits of Facebook Open Graph, Benefits of OAuth, Benefits of SSO, BlackFin360, Facebook Open Graph, nike, The Marketing Arm, TheBlackFin, Tom Edwards
Posted in Emerging Platforms, Social Media, Targeting, Word of Mouth | No Comments »
This post is particularly interesting because it uses brand-generated photography, yet it's not likely something pulled from existing assets like an ad campaign or product shot catalog. With Facebook now a primary channel for brands to connect with their customers, timely, creative and low-cost artwork like this is a smart way to keep the page fresh and -- based on the fan’s reaction -- highly engaging.
Starbucks' groundhog day line: "What if your coffee sees it's shadow today?"
Below is this week's Top Ten. You can click through to see any of the actual posts.
Our FREE Top Ten weekly report features the top post from each of the top ten brands on Facebook. You can either sign up or view the complete list of posts in our latest report, featured in the archives on this page.
Get a FREE TRIAL of Zuum, the leading Facebook Page Content Strategy tool, by just registering.
Tags: coca-cola, converse, disney, Facebook, facebook marketing, Facebook strategy, mtv, oreo, red bull, report, skittles, social media strategy, starbucks, top ten, youtube
Posted in Creative Best Practices, Emerging Platforms, Social Media, Web Analytics, Word of Mouth | No Comments »
The line between "earned" media and "paid" media continues to blur in the world of news, and it has become even more crucial for PR pros to establish relationships with media contacts that uphold the tradition of evaluating content for news’ sake.
As any PR pro who has attempted to make media calls in a foreign country knows all too well, there exists a culture of pay-to-play. “You want some editorial coverage in my publication? Sure. Our ad deadlines are at the end of the month. What will you be purchasing…” It’s on the surface and it’s expected. In the U.S., there has always been a fine line between editorial coverage and advertising but most media outlets here have upheld the integrity of PR as a "price-less" mechanism for sharing the news society needs and values. However, as times have changed and advertising revenues have dipped, there has been more pressure on everyone to sell.
As more outlets have shifted towards pay-to-play placements, it has become even more crucial for PR pros to establish relationships with media contacts that uphold the tradition of evaluating content for news’ sake. In addition to fostering true collaborative connections, communications professionals must mine and evaluate opportunities... Read more
Tags: news media, pay to play, PR, public relations, relationship management
Posted in Targeting, Word of Mouth | No Comments »
Links pointing to the future of marketing, from the co-founder of Facebook content strategy tool Zuum.
Tumblr hires a dedicated team to write about…Tumblr
Tumblr demonstrating they understand the value of content marketing.
Via @jodiontheweb
Social business: Social media integration
A nice data visualization from a survey on how companies are integrating social media, and what their expectations are. One stat that really stands out to me is, 52% of the respondents said their most important social media metric is leads generated. All roads lead back to ROI.
Via @wearesocial
Is Social Media Killing the Website?
I think a lot of people are asking this question. I agree with the author, that while a Facebook page seems a must for many businesses, it’s not time to mothball the website yet.
Via @Robert_Rose and @MeganLeap
Ten Things To Think About When Designing Your iPad App
If you think you’ll ever sit down to create an iPad app, bookmark this link.
Via @DesignerDepot
Mapping Facebook’s growth – Decoder (1:10)
You’ve seen a lot of charts on Facebook’s growth, but this short video is still stunning. Especially how the growth has continued through recent years.
Via @AntDeRosa
Five books you should be reading.
A short list from David Armano, EVP, strategist at Edelman.
Via... Read more
Tags: content marketing, content strategy, Facebook, facebook marketing, Facebook strategy, Social Media, social media marketing, social media strategy
Posted in Creative Best Practices, Emerging Platforms, Social Media, Word of Mouth | No Comments »
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