'Word of Mouth' Category

Why U.S. marketers can't ignore Canada

Posted by David Zaleski on April 8th, 2014 at 10:18 am

One thing became clear at the iMedia Canada Summit: American marketers need to start looking north for big opportunities. eMarketer's Geoff Ramsey sat down with iMedia and gave us an exclusive interview on why the Canadian-U.S. marketing relationship will be so vital for the future, and why the iMedia audience is the perfect fit for exploring the potential.
Click here for full coverage of the iMedia Canada Summit.
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GDC 2014: Reflections and Ruminations

Posted by Neal Leavitt on March 25th, 2014 at 8:26 pm

So another Game Developers Conference (GDC) has come and gone – 400 panels, roundtable discussions, lectures, tutorials, 350 exhibitors, 20,000+ attendees. Seems like every gaming publication and industry analyst swooned and fawned over Project Morpheus, Oculus Rift, Valve’s Steam Controller and how virtual reality in general is poised to take over the gaming universe.
What was also interesting, however, were the findings of a survey conducted before GDC opened its doors for the 28th time last week, a few emerging gaming industry trends, and one rather dopey game that even its developer said “is a small, broken and stupid game” – yet has now garnered literally millions of views.
The second State of the Industry GDC survey polled more than 2,600 North American game developers who attended last year’s conference. According to GDC, notable trends “include a preference for the PlayStation 4 platform for console developers, the prevalence of self-funded projects and the changing reliance and relationship with publishers.”
The survey indicated that 20 percent of developers intend to release their next game on Sony’s PlayStation 4, slightly edging out Xbox One’s 17 percent. Developers also want to do their own thing – 64 percent want to self-publish. And... Read more

Gaining Experience: 6 of the Best Tech Companies to Intern For

Posted by Morgan Sims on March 25th, 2014 at 7:04 am

Relevant experience in your chosen field is one of the best ways to round out any college degree. Working an internship is a great way to do that. In some cases, they are even paid. There are a lot of companies out there that offer internships, but finding the right one can be difficult. Keep in mind some of the following companies that offer the best options for interns.
HTC
If you’re looking to work with one of the best innovative cell phone companies, take a look at HTC. They offer some great internships in San Francisco, Calif. The interns are able to get hands-on experience with expert innovators. In addition, the company puts employees and interns first, ensuring personal and professional growth. Whether you’re looking for a design or research internship, there are several options. They offer programs for summer, semester, and yearly internships, to help fit your schedule and your school requirements.
Yahoo
Yahoo has been around for a while, but after hitting a lull in the market, it's really starting to make a comeback. There were several years where the company seemed like it was going to disappear. Today, it is ranked as one of the top internship options for those... Read more

Why do Consumers "Kill" Brands via Social Media?

Posted by Adam Rossow on March 17th, 2014 at 10:33 am

iModerate polled its readers to find out why they choose to "kill" a brand using social media.

Social Currency as Catalyst for B2C Communications

Posted by Gerhard Jacobs on March 4th, 2014 at 1:08 am

Social currency runs like a thread throughout all interaction. The more you engage the better you will become at engaging – a common truth, yet one that is seldom revered in business.