Mass market deployment of 4K/UHD is not going to happen overnight.
But as the ecosystem matures, the potential is huge. Futuresource Consulting for instance, estimates that 4K TV sets will increase from 62,000 units last year to almost 800,000 by year’s end – and skyrocket to about 22 million units by 2017.
But there are a number of potential bumps in the road. As reported in TechZone360, a number of operator challenges must be surmounted.
“Delivery of 4K requires four times the bandwidth of 1080p, which has significant implications for the production and distribution chains,” said Adam Cox, head of broadcast equipment at Futuresource.
While tools like HEVC (High Efficiency Video Coding) compression can mitigate some of the delivery overhead for pay-TV providers, one factor that’s affecting 4K investment added TechZone360, is “a lack of an accepted broadcasting and transmission standard that meets the defined UltraHD TV spec and a current lack of 4K content – a big obstacle to the adoption of 4K TV sets and general uptake by consumers.”
No surprise then, that a panel of experts who recently sat down at the Society of Motion Picture and Television Engineers (SMPTE) 2013 Symposium in Hollywood, offered further insights on key... Read more
The Windows 8 Phone was saddled with a lot of hype just before it was released; its updates might be a case of too little, too late for mega phones.
The supersized Windows 8 phones have now hit the market, and are being hailed as the third massive update from Microsoft. Finally, this is a higher-resolution display along with a bigger screen size that lets Microsoft in on the "phablet" industry, but playing catch-up is a tough game if you want to win.
A hybrid of phones and tablets, phablets give consumers the best of both worlds and have quickly gained traction to gain the status of not just a nice accessory, but a must-have.
Phablets are still a niche, but they've quickly become mainstream in Asia -- always an indicator of a likely import. The Windows operating system is also esteemed in Asia, whereas there's a chorus of critics in the US, so it's not guaranteed that phablets will enjoy as much popularity here.
According to Greg Sullivan, a member of Microsoft's Windows phone team, "The update will fill the last piece in terms of screen size." But are users ready for it, and do they even want it?
The big reveal
Already, Nokia has... Read more
Let’s face it. Mobile operators have what it takes to both understand and influence the behaviors of their subscribers to drive better results. They have tons of data on their customers. And they have a marketing channel that allows for anytime, anywhere engagement. So what does success look like for the in-base marketer at today’s top mobile operators?
It isn’t high take rates or record level click-throughs. It’s the ability to influence the right behaviors over time to drive significant and sustainable business performance. To be more direct, it’s the ability to impact the KPIs that matter.
With this in mind, I wanted to highlight a few lessons learned from working with mobile operators that anyone focused on mobile can apply to their mobile marketing approach:
1. Some data is better than no data
Disparate, structured, unstructured, stored, internal, external…the list goes on. Data’s not always pretty but don’t let the complexities or eagerness to boil the ocean bring your marketing efforts to a halt. Yes, in an ideal world everyone would be able to access all data from across every silo via a single, always-available source but that reality is several years down the road for most companies... Read more