SIGGRAPH has always served as a unique forum for an array of cool and innovative technologies and computer graphics approaches. Last week’s SIGGRAPH 2015 conference continued the trend.
This marked the 42nd conference and exhibition; SIGGRAPH reported that almost 15,000 attendees, partners and media from 70+ nations descended upon the Los Angeles Convention Center.
Kristy Pron, SIGGRAPH’s Emerging Technologies Program Chair said at this year’s conference, “we wanted to find technologies that can be applied to daily life, whether it will be tomorrow or in a few years. We also wanted to uncover practical emerging technology apps from various industries such as automotive.”
So here are a few examples that are still in the nascent stage but could have real-world applications soon:
SemanticPaint – A collaborative effort by Microsoft, the University of Oxford and Stanford University. The SIGGRAPH demo unveiled what the research team says is a “new and interactive and online approach to 3D scene understanding.” The system lets users simultaneously scan their environment and interactively segments a scene by “reaching out and touching any desired object or surface.” Users have continuous live feedback online. The researchers further stated that errors can be immediately corrected in the segmentation and/or learning, which... Read more
Three out of four consumers like it when brands personalize offers and messages, according to the Aberdeen Group. But only 13 percent of companies personalize their mobile experience for users, eConsultancy/Monetate reports.
While that seems like a head-scratch in a time when vegans are still getting meatball sandwich offers, there are reasons why brands aren’t consistently delivering the individualized goods.
“We have to realize how complex that problem is,” Sean Lyons, Global Chief Digital Officer, at international communications firm Havas, told me in an exlusive interview for my new book, The Art of Mobile Persuasion http://www.amazon.com/Art-Mobile-Persuasion-Transforming-Relationship-ebook/dp/B0100RS81K/ref=sr_1_1?ie=UTF8&qid=1434858180&sr=8-1&keywords=art+of+mobile+persuasion.
“Think about how well you know your close friends and how preferences adapt and change over time. Could you predict with great certainty what they may want at a certain moment? Maybe only your closest friends.
“We have really high expectations for the capability to personalize communications but it's a very complicated thing. It's a mix of both a trail of data and also the feeling that I have right now, my mood. That we're not factoring in. There are going to be a lot more mistakes made with personalization, the wrong people targeted. That's part of the evolution of it.”
There is proof that personalization works today. In... Read more