'Wireless' Category

Google Data Protection Opinion May Ruffle Feathers of Businesses Worldwide

Posted by Neal Leavitt on May 30th, 2014 at 6:43 pm

A non-binding opinion handed down earlier this month by the Luxembourg-based Court of Justice of the EU (CJEU), the European Union’s highest legal authority, is roiling the business community. While the opinion needs the approval of all 28 EU governments before it can become legally binding, there’s already a lot of online chatter about the potential blowback to businesses operating in the EU.
The case followed complaints in March 2010 from Mario Costeja Gonzalez, a Spanish lawyer, who said that when Google’s search results revealed details on an auction of his repossessed home in a local newspaper (La Vanguardia), it infringed on his privacy rights.
CJEU ruled that people have the “right to be forgotten” and can ask Google to remove some sensitive information from Internet search results. Tech companies, noted the Financial Times, fear it may be “the beginning of a broader assault in which Google would be regulated like a utility.” Or to use an oft-used English idiom, it could be “the thin end of the wedge.”
No surprise then that organizations and associations from all walks of life are now weighing in with their two bits/bytes.
“Individuals may now have the ability to essentially go in with a... Read more

How Machines are Changing the Role of the Marketer…in a Good Way

Posted by Glenn Pingul on May 30th, 2014 at 1:52 pm

There seem to be some misconceptions among marketers in terms of how the "rise of machines" will impact our role, and ultimately, our jobs. There's no denying that it can be intimidating to have someone – or something – come in and do your job potentially faster, smarter, and easier than you. But when marketers actually embrace the power of machines to scale to the masses what they do best, a complete transformation takes place.
Before I married my wife, I thought I was a pretty good cook. Not a chef worthy of any awards but I could get the job done. Gather a few ingredients, toss them in the saucepan, and voila – I had an edible meal. My wife put up with my lack luster attempts for a few years, but then one day she declared that while I’m good at getting the job done, she’s clearly superior when it comes to the creative art of cooking. Yes, her food had always been amazing but in my opinion it required way too much effort! So in an attempt to appease my loving wife, I grudgingly accepted my role as the sous-chef – shopping, chopping and steaming – all... Read more

Mobile Opt-Ins Increasing For Brand Marketers, Too

Posted by Jeff Hasen on May 13th, 2014 at 1:22 pm

Like many, I’m regularly tracking share and number of mobile opt-ins. By all yardsticks, the morphing to a wireless world is impressive and unmistakable with huge ramifications for brands.
But, well beyond consumer numbers, I’m interested in marketer participation, both newbies and those who have seen enough in mobile that they are increasing their investments in time and money.
The recent Mobile Marketing Forum held by the Mobile Marketing Association shows progress in that area as well.
No attendance figures were publically offered. By my estimation, there were well over 1,000 in New York with the great majority brands rather than vendors (even if many registration passes for brand marketers were heavily discounted to get them there). That’s quite a change.
I’ve been going to these events since 2005 – now as Chief Marketing Officer of Mobivity (www.mobivity.com). For years, it was mobile provider talking to mobile provider, often times with exaggerated claims of how well business was going.
Here is some of what struck me as noteworthy:
-       Chrysler sees 45 percent of its web traffic from mobile. As is the case with many brands, attribution is still a challenge, but it hasn’t prevented the carmaker from increasing spend, according to Amy Peet, senior digital... Read more

CEOs and Twitter: The Good, the Bad, and the Ugly

Posted by Neal Leavitt on April 30th, 2014 at 12:25 pm

These days if you sneeze funny, it can go viral – and for CEOs, catching cold may be the least of their worries. The myriad social tools available to CEOs can be a mixed bag.
Take Twitter, for instance. There are numerous content opportunities if properly implemented. But there are caveats. As reported by Louis Bedgian in Benzinga, a financial media outlet, CEOs aren’t infallible – and their words can cause financial tremors.
Marlene Morris Towns, a Georgetown University marketing professor, told Bedgian that in many instances, a CEO’s tweets are often distributed in real-time without being vetted.
“They’re not run through legal and compliance which allows you a lot of flexibility to jump on things as they happen – it also holds you at risk,” said Towns.
Towns added that CEOs “step in it themselves sometime by letting their personal views be known when they shouldn’t necessarily be known. Sometimes that’s their fault, sometimes it’s not. Somebody asks them a question in an interview, they say something off the cuff and next thing you know, it’s on social media.”
To wit, a few years ago, Micky Arison, former CEO of Carnival Corporation who also owns the NBA’s Miami Heat, was fined $500,000 by... Read more

4 Questions to Prevent an Experience That's Dead by Design

Posted by Jeannie Walters on April 29th, 2014 at 8:15 am

You’ve heard of death by PowerPoint, right? That feeling when the presenter, whether in a conference or company meeting, is reading poorly worded phrases off generic bulleted lists... It's enough to kill any enthusiasm in the room.
Doesn’t it annoy you when the people behind those conveyors of information don’t ask the appropriate questions before launching into the design process?
Unfortunately, this type of design failure is not limited to PowerPoints. Any experience you provide- for customers, attendees, or employees- can be dead by design.
Death by design can easily creep its way into your work.
Whether you’re delivering information in the form of:

A shiny new mobile app
A PowerPoint presentation
Your website or blog
Your ad copy or signage

You could be killing the customer’s interest with the experience your materials provide.
It's not just a malady afflicting “official” designers.
It can sneak into any and all content on display for your customers.
Remember this example of really poor design from the U.S. military? Following the leak/whistle-blowing of the PRISM surveillance program, the poorly-designed PowerPoint which explained the program quickly made the rounds. Instead of just criticizing the design, some designers took the initiative and redesigned the key slides to make them clear, concise and attractive.

This points to many issues... Read more