With more than 90% of retail happening in traditional brick and mortar stores, retailers can use Amazon’s strategies to their own advantage.
More ads are coming to Facebook and Foursquare mobile users, actions that should be as much of a surprise as another irrelevant local “deal” hitting our inboxes.
Facebook said little about advertisements during its Home introduction. To me that says either they didn’t want to bring up the subject or they haven’t fleshed out the details and weren’t prepared to talk about a half-baked plan. Most likely, it’s both.
CEO Mark Zuckerberg’s unveiling of the product was described as an opportunity to give mobile owners the ability to see the world through people instead of apps. This road has been traveled before – Windows Phone positions itself similarly. And it hasn’t been a home run for Microsoft.
For some, mobile phones aren’t about people. They are about self. Mobile is the ultimate personalization product – the phone rings the way we want it to, looks the way we want it to, and has just the content, including photos and apps, that we want.
Few, very few would choose to see brand messages in their Facebook feed, but at the risk of offending my friends, I’ll take a relevant offer for me from a business 100 times out of 100 if the alternative is seeing... Read more
Powerful consumer brands like Taco Bell must start thinking and acting like media companies – controlling their own brand experience with entertaining, pervasive video content and a compelling user experience across any consumption format or platform – and by so doing, converting their physical assets, like capital-intensive brick-and-mortar storefronts, into working digital capital!
Tags: advertising, content marketing, Digital Marketing, smartphones, Social Media, twitter, video marketing, video tablet iphone smartphone ipad android media content
Posted in Emerging Platforms, Entertainment, Social Media, Video, Websites, Wireless | No Comments »
With this year’s Game Developers Conference (GDC) now behind us, what were some of the key takeaways?
One of the most interesting occurred before the exhibit halls opened -- the first GDC State of the Industry survey that polled more than 2,500 attendees. The results revealed some intriguing trends in funding, platform preference and publishing models.
For starters, how are developers funding their projects? A few survey numbers:
• 72% are being funded by a company’s existing war chest or an individual’s personal funds
• 9% are from VCs
• 10% are publisher-funded
• 4% are crowdfunded – and 8% of the developers have worked on crowdfunded projects, with another 44% planning to go this route in the future
The survey also found that 53% of respondents consider themselves ‘indie developers’; 46% are employed at companies of 10 people or less – and only 24% reported they worked with a publisher on their last game.
According to survey results, more respondents are developing for smartphones and tablets than for any other platform – 38% released their last game for smartphones and tablets; 55% are making their current games there; 58% will release their next games on these platforms.
Survey results aside, there were some cool products to play... Read more
Newcastle is placing QR codes on tap handles in bars where their products are available with a call to action to scan the code to find the nearest Newcastle. When consumers scan the code, they are directed to a landing page with an arrow that points towards the tap handle and reads, “There it is.”