'Wireless' Category

Internet of Things Upending Real Estate Industry

Posted by Neal Leavitt on December 26th, 2015 at 9:40 am

No matter if you’re a realtor or property manager, technology has redefined the real estate business over the past few years. And now the Internet of Things (IoT) is giving the industry a much-needed makeover – and all for the better.
One example – modelling. 3D printer technology can replicate models from computer-assisted design (CAD), photo montages and other established design tools. Urban Land, published by the Urban Land Institute, says by using architects and engineers’ original data, “real estate concepts and images can be visualized three-dimensionally for agents use in supporting customers’ reviews and decision making.”
And software applications, noted Urban Land, can facilitate making decorating and furniture decisions while construction is underway and during the entire occupancy life cycle:
“Over time, such apps could displace interior designers who will recast themselves as design coaches and logistics managers. Clients will browse the Internet and select their furniture, fixtures and equipment online, relying on the coach’s direction and follow-through to procure, supply and place the goods.”
Beacon technology, powered by Bluetooth, is now helping agents market homes. As reported by Meg White in REALTORMag, the official magazine of the National Association of Realtors (NAR), one example is an app created by... Read more

Personalizing Experiences For The Changeable Traveler

Posted by Jeff Hasen on December 13th, 2015 at 9:07 am

In the world of advertising, one offers up a Snickers bar to solve the problem of “you not being you when you're hungry".
In real life, it’s not grumpiness and an empty stomach that gets in the way of those marketing travel. Instead, it’s the fact that specific motivations call for different decisions. That has the likes of Expedia SVP and Chief Marketing Officer David Doctorow grappling to deliver personalization to a changeable individual.
“After years of trying to crack the mobile code, I would say that it is a fairly humbling battle that we’re fighting,” Doctorow said recently in a Seattle Mobile Mixers event tied to my The Art of Mobile Persuasion book (artofmobilepersuasion.com). “Whatever expectations we had going into 2015 are pretty irrelevant. This game keeps on changing and it makes it a ton of fun.
“One of the things that we’ve really learned over the last year is that you are not always you. When we’re traveling to a business trip in Dallas or in Columbus, Ohio, there are certain things that we might be looking for in a trip. We may want to stay where our meeting is. Maybe we have a budget that we need to operate to.... Read more

Smartphone Shift, Not #OptOutside, Key To REI's Sales

Posted by Jeff Hasen on December 7th, 2015 at 8:26 am

The #OptOutside closure of REI brick and mortar stores on Black Friday got all the attention, but when the company looks back at 2015 sales, it will likely point to a consumer shift from tablets to smartphones as the more significant difference maker.
Jeff Klonowski, REI’s Director of Mobile & Business Development, shared the retailer’s mobile insights and aspirations in an extensive interview for my The Art of Mobile Persuasion (artofmobilepersuasion.com) book.
He recently provided up-to-the-minute and useful information during a Seattle Mobile Mixers event.
Klonowski said that, because of its ownership, REI was in a unique position when it considered closing for Black Friday.
“From the business side, in trying to look at the year-over-year comps now, because of #OptOutside, it makes it every difficult because the numbers are certainly thrown off, “ he explained.  “From our perspective, we’re less worried about this four or five day period of basically Thanksgiving through Cyber Monday. This is more about the aggregate for us for November and December. I would say with the current trajectory, we are pretty pleased with the performance.
“The #OptOutside program was a really interesting thing for us. This is new territory. Retailers don’t close on Black Friday. It just doesn’t happen.... Read more

The Value Of Personalized Mobile Video

Posted by Jeff Hasen on November 18th, 2015 at 4:43 pm

We’ll look back at 2015 as the year when mobile video watching went mainstream and many brands made their most serious attempts to date to engage with wireless users in true one-to-one ways.
What are the takeaways? First, let’s look at the numbers.
The IAB commissioned a Global Consumer Survey https://ondeviceresearch.com/blog/iab:-mobile-video-usage,-a-global-perspective looking into how, when and why people around the world are viewing video on the small screen in their pockets. From 5,000 smartphone users in 24 countries across Europe, Latin America, the Asia-Pacific region and South Africa:

Mobile video consumption is on the rise. 35% of respondents report watching more video on their smartphone versus last year. Even more so in U.S. (50%), Canada (42%), New Zealand (42%), South Africa (42%), and the U.K. (40%).

Advertising is being seen and video viewers in surveyed markets are overwhelmingly open to tailored advertising when watching mobile video. More than eight in 10 (82%) said yes to the prospect of tailored advertising that fits an individual’s interest.

That leads me to the second set of statistics:

Customers prefer to receive communication about services or special offers via MMS (multi-media messaging), using personalized video, according to a study of 2,700 commissioned by Vehicle

Nearly 4 in 10 (38%) said that... Read more

Serving The Self-Sufficient Mobile User

Posted by Jeff Hasen on November 10th, 2015 at 11:09 am

These days, it seems like the consumer has as many choices as you will find in an 11-story department store. That is, if you can still locate such an expansive retail location.
In one important way, the modern-day consumer is like those who have come before. In good economic times, we fill our closets with more shoes, shirts and jeans—whether we need them or not—and everyone from the customer to the business is happy. In the rougher patches, such as the recession that lasted from 2007 to 2009, sales drop and silence descends on retail sites: you could hear a pin drop in near-empty brick-and-mortar stores and malls.
Of course, e-commerce upended many brick-and-mortar business models. Only the strong and forward-looking survived. And now mobile devices have brought new consumer capabilities and expectations. Product reviews are a click away. Show-rooming is the norm: a consumer puts his or her hands on a product in a brick-and-mortar store, only to make a purchase—likely from a competitor, at a lower cost, that includes free shipping—on a handheld device.
That last move—the ordering on a mobile phone without the help of a clerk or the touch of a salesperson—is indicative of a significant shift toward consumer... Read more