Over the last month, if you've been listening closely, you'd be able to hear a quiet rumbling within the app marketing community. In early May, Facebook began informing app marketers of a new policy change - the social media giant would no longer provide device level data back to advertisers via Mobile Measurement Partners (MPPs).
For those "die-hards" out there, there's good news today! Spiegel says his messaging service is likely going to be making a change that will make the app easier to use when it comes to video: Users may not be required to hold their thumb on the screen to watch video content for much longer.
To continue to call the mobile phone my most personal device is to ignore the You Did It notification that I received on my new Apple Watch while I was in front of a urinal.
Whoa, even double whoa, I thought at that moment, before I silently thanked the Apple developers in Cupertino for the positive reinforcement.
I now know that particular notification conveyed the fact that I had reached a stand-up goal set by my Apple Watch. But for the newbie, it did seem random and ill-timed.
And there has been more where that came from.
To sum up my first 10 days with Apple Watch, it has been about making time rather than saving it.
Simply and unequivocally, the user experience isn’t intuitive. That forces you to either seek out and read a long user guide or muddle through wondering when is the moment for the ballyhooed Force Touch, a swipe to the left, or a click or two or three of the newly-introduced-to-us Digital Crown.
Out of the box, my Apple Watch failed to tap my wrist and mirror my iPhone when a text message or email arrived. Ninety minutes and two Geniuses from the Apple Store later, a supposed software problem had... Read more
Your American Idol memory might be of the transformation of Carrie Underwood from an awkward amateur to a commanding star. Or it might be of William Hung getting famous for his off-key audition performance of Ricky Martin's hit song "She Bangs".
Mine will be how the Fox talent show – which will end its run in 2016 after 15 years - made mobile a star.
In the United States, mobile eventually became more of a must-have consumer device primarily for three reasons: American Idol integrated text into its voting process in 2003 during its second season; text messaging was made available as a cross-carrier product, allowing cell phone users to reach anyone with a mobile device with a messaging capability regardless of the mobile operator that the subscriber chose; and Motorola introduced what became the best-selling RAZR, a clamshell phone that was thin, capable, and an instant fashion statement.
Ten years after the world’s first commercial text message was sent by employees of LogicaCMG, just how dramatic was texting’s growth because of American Idol, which had become one of TV’s highest-rated shows?
More than 7.5 million American Idol-related text messages were sent by AT&T Wireless customers throughout the 2003 season, including polls, sweepstakes entries,... Read more