In part three of an expansive "exit interview" I conducted with Elliott just weeks after he announced his retirement in December - he points to how ad agencies used to pretend they were bigger, until that became a liability, and why brands had better keep up with demographic trends, or risk being risk being left behind.
CLICK HERE TO LISTEN TO: FAREWELL Q&A WITH STUART ELLIOT: WHAT I SAW THE REVOLUTION (PART 3) - CHANGE IS (ON) THE AIR
Listen to Part One here: What I Saw at the Revolution
Listen to Part Two here: The Rise & Risks of Content Marketing
Reposted from the BakerHostetler Data Privacy Monitor
By Fernando A. Bohorquez and Jenna N. Felz
Most analysts and commentators agree that 2014 was the year mobile reached a tipping point. With over 1 billion mobile smartphones in circulation, 2014 marked the first year that mobile Internet usage surpassed desktop use in the U.S. This trend will continue as users spend more time on mobile apps than on the Web. Mobile traffic climbed to record levels last year, with users checking their mobile devices an average of 150 times a day. Mobile commerce grew dramatically, much faster than desktop e-commerce, and is projected to reach $293 billion in the U.S. by 2018. And just as important, a growing number of consumers are experiencing a “mobile mind shift” to an expectation of real-time, location-driven, context-specific user experience and engagement.
It is no surprise, then, that 2014 may also have been the year that consumer concern about mobile privacy and data security finally caught up to consumers’ wide acceptance and use of the platform. As we have written about previously, Uber’s recent privacy debacle is but the latest example of companies that came under intense consumer and regulatory scrutiny in 2014 for their privacy failings.... Read more
Although the newness of Siri has long worn off, she still manages to have a strong ‘following’. When you know you need something but just can’t pinpoint the specifics or you know exactly what you need but just not sure how to find it…Siri is ready and willing to find the information you need. And of course she serves as a good source of entertainment when your kids (or maybe you) decide to ask her ridiculous questions. (FYI – here’s a good list to reference when you have a little too much time on your hands - http://www.freemake.com/blog/siri-answers-20-hilarious-questions/.)
She’s knowledgeable and she doesn't waste your time – giving you exactly what you need when you ask for it. And although we know she has a bank of automated answers, she still manages to deliver a seemingly personalized response. Now if only Siri was smart enough to know what we needed before we asked (props to my wife for this idea, stemming from her frustration in my ‘inability’ to ask for directions). But if that was the case, Siri would be in high demand for a role on the digital marketing front!
Every digital marketer knows the value that comes with delivering personalized... Read more