'Wireless' Category

The Ugly Truth Behind Facebook's New App Marketing Policy

Posted by Dan Wittmers on June 17th, 2015 at 12:53 pm

Over the last month, if you've been listening closely, you'd be able to hear a quiet rumbling within the app marketing community. In early May, Facebook began informing app marketers of a new policy change - the social media giant would no longer provide device level data back to advertisers via Mobile Measurement Partners (MPPs).

Discreet Affairs Sites Generating Gobs of Revenue – and Controversy

Posted by Neal Leavitt on May 30th, 2015 at 5:11 pm

Thou Shalt Not Commit Adultery
--Exodus 20:14

What’s considered adultery really isn’t readily defined in this Biblical passage. And for the numerous online sites that offer a chance to be anonymously naughty, that’s probably good for them – and good for their business. And it is a big business.
Earlier this year I wrote a piece on how the dating industry has become a global multi-billion dollar annual industry. Market research firm IBISWorld predicts, for instance, that it will be just under $3 billion in four years.
Data on extramarital dating sites is sparse but UK-based The Independent reported these interesting snippets back in February:
• Canada-based Ashley Madison, the 800-pound gorilla of the industry, is hugely popular in the UK, for instance; it currently operates in 45 countries with more than 32 million members worldwide. Ashley Madison (parent company Avid Life Media is now trying to raise about $200 million by listing shares for Ashley Madison in London later this year) also claims to be the world’s second largest dating site – only Match.com is bigger.
• A 2013 freedom of information request showed that Members of Parliament, peers, and their staff in Parliament had clicked on an extra-marital dating website called Out of... Read more

Snapchat's Small Change Has Big Implications

Posted by Dan Wittmers on May 27th, 2015 at 11:31 am

For those "die-hards" out there, there's good news today! Spiegel says his messaging service is likely going to be making a change that will make the app easier to use when it comes to video: Users may not be required to hold their thumb on the screen to watch video content for much longer.

Life With An Apple Watch – Too Personal and Lacking Benefits

Posted by Jeff Hasen on May 19th, 2015 at 7:56 am

To continue to call the mobile phone my most personal device is to ignore the You Did It notification that I received on my new Apple Watch while I was in front of a urinal.
Whoa, even double whoa, I thought at that moment, before I silently thanked the Apple developers in Cupertino for the positive reinforcement.
I now know that particular notification conveyed the fact that I had reached a stand-up goal set by my Apple Watch. But for the newbie, it did seem random and ill-timed.
And there has been more where that came from.
To sum up my first 10 days with Apple Watch, it has been about making time rather than saving it.
Simply and unequivocally, the user experience isn’t intuitive. That forces you to either seek out and read a long user guide or muddle through wondering when is the moment for the ballyhooed Force Touch, a swipe to the left, or a click or two or three of the newly-introduced-to-us Digital Crown.
Out of the box, my Apple Watch failed to tap my wrist and mirror my iPhone when a text message or email arrived. Ninety minutes and two Geniuses from the Apple Store later, a supposed software problem had... Read more

American Idol Made Mobile A Star

Posted by Jeff Hasen on May 11th, 2015 at 7:09 am

Your American Idol memory might be of the transformation of Carrie Underwood from an awkward amateur to a commanding star. Or it might be of William Hung getting famous for his off-key audition performance of Ricky Martin's hit song "She Bangs".
Mine will be how the Fox talent show – which will end its run in 2016 after 15 years - made mobile a star.
In the United States, mobile eventually became more of a must-have consumer device primarily for three reasons: American Idol integrated text into its voting process in 2003 during its second season; text messaging was made available as a cross-carrier product, allowing cell phone users to reach anyone with a mobile device with a messaging capability regardless of the mobile operator that the subscriber chose; and Motorola introduced what became the best-selling RAZR, a clamshell phone that was thin, capable, and an instant fashion statement.
Ten years after the world’s first commercial text message was sent by employees of LogicaCMG, just how dramatic was texting’s growth because of American Idol, which had become one of TV’s highest-rated shows?
More than 7.5 million American Idol-related text messages were sent by AT&T Wireless customers throughout the 2003 season, including polls, sweepstakes entries,... Read more