If you were watching Super Bowl 46 (I refuse to use Roman numerals that nobody understands), you know that all of the action was not on the field. That includes the riveting halftime performance by Madonna who showed that at age 53, she's still smoking hot and a great athlete. Just in case you were one of the 157 people that missed the Madonna halftime show during Super Bowl 46, here it is.
Best Buy's advertisement was interesting and showed that it was carrier agnostic and that Best Buy was a great place to shop for the best mobile phone plan for your particular needs.
Watch the Best Buy commercial that shows the inventor of the text message here.
There also was an enormous amount of action, mobile marketing action that is, during the commercials, proving that mobile marketing has now made it to television's biggest event and in a big way.
One of the biggest advertisers this year was Chevy, which has a big television ad campaign and advertisements across other mediums. It is also running a competition through its special Super Bowl iPhone and Android apps, where users who take the trivia quiz in the app can win up to... Read more
'Wireless' Category 
The Great Super Bowl Mobile Marketing Experiment
Mobile Gamings Potential For Brand Engagement via P4RC
Reaching mobile consumers is on the thoughts and minds of brand managers heading into 2012 and beyond. The challenge is to drive meaningful engagement across a highly fragmented landscape while providing a positive & relevant experience to the consumer.
Mobile gaming appears to be an ideal target for brand engagement as 70-80% of all mobile downloads are games with the average iPhone user spending 14.7 hours a month playing those games. Currently, 64.5 million people in the US played mobile casual games at least once a month. This will rise to 94.9 million in the US by 2014. Translation people are gaming via mobile.
Has anyone not played Angry Birds?
The issue at this point in time is that the current landscape is highly scattered with over 72,000 games in the Apple App store from thousands of developers and in-app advertising leaving many brands frustrated with their mobile engagement rates.
One newly launched service is looking to change the game by promising higher user engagement rates combined with positive brand associations. P4RC, Inc. is a new service that connects consumer brands to mobile users with a platform that converts user engagement in their favorite gaming apps into P4RC points, which can be redeemed for... Read more
From Moneyball to Mobileball: The Answer is in the Data
In January, as most people are planning and executing their New Year’s resolutions (see my last post), my mind often wanders to playing catch up on things I didn’t do last year. It never fails that I always fall behind on keeping up with the latest and greatest movies – especially the ones that get nominated for the academy awards. And nothing makes the Oscars more irrelevant than not having seen at least one nominated movie.
With that in mind and a long fourteen hour flight to Sydney from Seattle ahead of me, I decided to watch the Oscar-nominated Moneyball.
Does art imitate life or is it the other way around? Given Moneyball is based on the nonfiction best seller by author Michael Lewis, the answer doesn’t much matter; that is unless you look outside of baseball.
Watching Moneyball, I was struck by how similar the plot is to what we see going on with mobile marketers around the world. Read some key dialogue from the movie:
“There is an epidemic failure within the game to understand what is really happening. And this leads people who run Major League Baseball teams to misjudge their players and mismanage their teams. I apologize.” (Peter Brand)
