Drone proponents prefer using the term Unmanned Aerial Vehicle (UAV) or UAS for Unmanned Aerial System (latter term includes the entirety of the flying vehicle and the ground-base communications connection connecting the two). Whatever your preferred verbiage is, drones are poised to become a huge global business and the aerial devices are going to have a significant impact across a wide variety of industries.
Historically, the military has been the biggest user/purchaser of drones; The Wall Street Journal estimated that the U.S. military spent about $3 billion on drone programs in 2012. And many aerospace companies continue to develop highly sophisticated machines that are lightweight and easy to assemble/launch.
Columbus, MS-based Stark Aerospace, for instance, recently rolled out ArrowLite™, a small UAS system that supports the U.S. Army Hunter MQ-5B UAS. It weighs less than 7 lbs. and can be assembled and hand-launched in less than 90 seconds.
Looking beyond the military, commercial drones will soon take on much larger roles for businesses and even for individual consumers. BI Intelligence, a research service from Business Insider, estimates that 12% of an estimated $98 billion in cumulative global spending on aerial drones over the next decade will be for commercial purposes. ... Read more
We've all heard the saying "it's hard to teach an old dog new tricks" but when it comes to marketing, those who are willing to learn, and eventually apply the new tricks are the ones who are best positioned to turbo charge their marketing performance.
Changing how you think about, execute, and measure your marketing efforts is not an easy task but the rewards can be significant.
Scientific marketing is not about adding an element of science to your current marketing processes; it’s about using science to completely change how you engage with your customers. It’s about leveraging new technologies and techniques to understand your customers’ behaviors and intentions to systematically improve how you influence profitable behaviors.
And yes, it’s about transforming how you think about, execute, and measure your marketing efforts, which in turn, is changing up the status quo. So as we say “out with the old and in with the new”, let’s pay homage to some of the words that are quickly becoming obsolete in today’s age of marketing, science, and technology:
Very few would debate the sheer genius that lies in the minds of marketers (okay, I may have a biased opinion) but at times, intuition is more... Read more