'Wireless' Category

Leaving The Future Thinking To The Futurists

Posted by Jeff Hasen on March 30th, 2014 at 8:37 am

One of the wisest marketers I know advised me to not look beyond six months when we were putting together a co-presentation for an iMedia Summit.
“No one knows,” she said, pointing to a dizzying pace of technological advancements that could upend our marketing programs.
It was with that lens that I read a comprehensive “preview” of the future put out by the Pew Research Internet Project. The highly-regarded non-profit, which has long been one of my go-to’s for knowledge, surveyed futurists, academics and others about where we’ll be in 2025.
Here are some of the notable predictions:
Barry Chudakov, a Florida-based consultant and a research fellow in the McLuhan Program in Culture and Technology at the University of Toronto, wrote that by 2020, “Technology will be so seamlessly integrated into our lives that it will effectively disappear. The line between self and technology is thin today; by then it will effectively vanish.”
Tiffany Shlain, creator of the AOL series The Future Starts Here, and founder of The Webby Awards, said, “Access to the Internet will be a international human right. The diversity of perspectives from all different parts of the globe tackling some of our biggest problems will lead to breakthroughs we can’t imagine... Read more

From Interaction to Engagement: Why it’s a Must Move for Marketers

Posted by Glenn Pingul on March 28th, 2014 at 12:40 pm

What’s the difference between an interaction and an engagement? What does it take to move to continuous customer engagement? And most importantly, does the payoff justify the required level of effort?
Online dating seems to be all the rage these days – even earning its own show on Bravo (or so my wife tells me). And while we’ve all seen the eHarmony commercials touting success, it’s still hard not to question the practicality of this approach. You select a few attributes that describe you, receive a recommendation based on someone having a few of your few attributes, and voila – it’s time for your first date! But what’s the chance of turning that first date – which is solely based on a narrow set of attributes and perhaps some assumptions – into a second date and eventually, a long-term relationship?
Luckily for me, I’m a happily married man of nineteen years so I haven’t had to dabble in the online dating scene. Yes, the days of traditional dating required some ‘strategic planning’, but the chance of finding your perfect match was far greater than today’s age of ‘stranger dating’. Engaging in discussion, learning likes and dislikes, observing... Read more

Rise of the Clones – Flappy Bird Breeds Everything From Flappy Wings to Flappy Schappelle!

Posted by Dale Carr on March 26th, 2014 at 2:35 pm

One month after Flappy Bird creator Dong Nguyen took his global sensation off the app store over 1000 clones have copied him. The app store has been inundated with replicas and clones of the app which has changed the face of mobile gaming.
We haven’t seen anything like this for quite some time. Clones and exact replicas of Flappy Bird have now taken over the app store with apps like Flappy Wings, Flappy Rainbow, Flappy Star, Falling Bird –Son of Flappy and even Flappy Schapelle making the app stores top 100.
It would appear that Dong Nguyen – the creator of Flappy Bird wasn’t motivated to do a copyright claim as so many people have ripped him off. All the Flappy Bird clones out there are using Dongs exact design, mechanics and overall idea of Flappy Bird.
Important to note that although Dong didn’t register his copyright, he still has copyright protection in Australia and other countries. Many of these app companies are in breach. We will be following the story to see how it transpires and report as more news becomes available.
Dong is still earning over $50,000... Read more

GDC 2014: Reflections and Ruminations

Posted by Neal Leavitt on March 25th, 2014 at 8:26 pm

So another Game Developers Conference (GDC) has come and gone – 400 panels, roundtable discussions, lectures, tutorials, 350 exhibitors, 20,000+ attendees. Seems like every gaming publication and industry analyst swooned and fawned over Project Morpheus, Oculus Rift, Valve’s Steam Controller and how virtual reality in general is poised to take over the gaming universe.
What was also interesting, however, were the findings of a survey conducted before GDC opened its doors for the 28th time last week, a few emerging gaming industry trends, and one rather dopey game that even its developer said “is a small, broken and stupid game” – yet has now garnered literally millions of views.
The second State of the Industry GDC survey polled more than 2,600 North American game developers who attended last year’s conference. According to GDC, notable trends “include a preference for the PlayStation 4 platform for console developers, the prevalence of self-funded projects and the changing reliance and relationship with publishers.”
The survey indicated that 20 percent of developers intend to release their next game on Sony’s PlayStation 4, slightly edging out Xbox One’s 17 percent. Developers also want to do their own thing – 64 percent want to self-publish. And... Read more

Will Advertising Enter the Wearables Market?

Posted by Dale Carr on March 4th, 2014 at 11:26 am

The mobile device is personal. Most of us keep our phones or tablets less than 3 feet away from ourselves at any given time. It is the first thing we check in the morning and the last thing we look at before going to sleep. For many, our mobiles serve as our morning alarm, primary mode of communication, research tool when shopping, calculator, compass, and that’s not counting the millions of utility and entertainment apps available that keep our days humming along more efficiently.
So what’s even more personal than a mobile device? Well, computing is extending beyond mobile screens and will now be embedded into the products you wear. There are intelligent bras, shirts and jackets. And glasses, goggles, wristwatches, fitness trackers and jewelry to name a few – now with the ability to keep you connected and provide useful data in various fashionable forms. It’s still an emerging market, but we’re already seeing an explosion of new wearable products surfacing. In fact, research firm ABI estimates the wearables market will hit $6 billion by 2018.
For advertisers, the draw to mobile is that the device is highly personal and relevant in the... Read more