Last year a student at New York University threw out an interesting challenge – via a Kickstarter campaign, he offered to divulge 60 days worth of private data gleaned from his digital devices.
He raised $2,733 from 213 backers.
And earlier this year, a research team at the University of Trento in Italy reeled in 60 people and their smart phones to participate in an experiment that recorded various personal details and created a marketplace to sell the data. These included phone calls, apps being used, time spent on them, photographs taken, and users’ locations 24/7.
Each week, as reported by MIT Technology Review, the participants took part in an auction to sell the data, e.g., they might want to sell a specific GPS location or total distance traveled, or locations visited on a given day.
While reporting all results could be the topic of another post, in brief, Jacopo Staiano, who headed up the research team, said there were a few key findings:
• Location is the most valued category of personally identifiable information;
• Participants valued their information more highly on days that were unusual compared to typical days;
• People who traveled more each day tended to value their personal information more highly.
Almost 600 ‘auctions’ were... Read more
We stood in line to a get a picture with the gentleman who looks a bit like Kris Kringle. There was no sitting on his knee, but we fawned over the “toy” that he had with him – the world’s first cellphone that the “father of mobile” had invented.
Forty-one years after Martin Cooper changed everything with a device now warmly called “The Brick” – it was actually the relatively humongous Motorola DynaTAC – the 85-year-old came this week to the Mobile Marketing Association’s CEO/CMO Summit in Hilton Head, S.C. to give us a history lesson – and to tell us what is next.
In 1983, “The Brick” had just 20 minutes of battery life and with a weight of 2 ½ pounds, Cooper said that users couldn’t even hold it up for 20 minutes.
Still, “we jump-started a revolution. People are fundamentally, inherently mobile. It seems like no one is where they want to be. Back then, the phone company told us the only way to do it was to tie people to their desks through copper wire. We set people free.”
That freedom and the consumer behavior changes that have come with it had about 200 marketers, publishers and others spending three... Read more
There seem to be some misconceptions among marketers in terms of how the "rise of machines" will impact our role, and ultimately, our jobs. There's no denying that it can be intimidating to have someone – or something – come in and do your job potentially faster, smarter, and easier than you. But when marketers actually embrace the power of machines to scale to the masses what they do best, a complete transformation takes place.
Before I married my wife, I thought I was a pretty good cook. Not a chef worthy of any awards but I could get the job done. Gather a few ingredients, toss them in the saucepan, and voila – I had an edible meal. My wife put up with my lack luster attempts for a few years, but then one day she declared that while I’m good at getting the job done, she’s clearly superior when it comes to the creative art of cooking. Yes, her food had always been amazing but in my opinion it required way too much effort! So in an attempt to appease my loving wife, I grudgingly accepted my role as the sous-chef – shopping, chopping and steaming – all... Read more