'Wireless' Category

Car and Truck Makers Need to Emphasize Their Vehicles Are Digitally Safe

Posted by Neal Leavitt on September 29th, 2014 at 3:09 pm

Watch any NFL game on Sunday, Monday, Thursday, and you’ll see a bevy of commercials espousing that a given car or truck model is sleek, rough, tough, cool, fuel efficient, family-friendly, sporty, ad nauseum. Adjectives like these are music to a car/truck marketer’s ears.
What you don’t see or hear very often is that hackers continue to pose a threat to all sorts of vehicle models – and even smart charging stations for electronic vehicles (EV) may be vulnerable to hacking. Granted, there haven’t been any major security breakdowns and security professionals say that auto manufacturers are making inroads in improving software security. In fact, Andrew Brown, chief technologist for Delphi Automotive said recently that “quite honestly, the vehicles, systems and components today are quite robust and resistant to cyber-security threats. But that doesn’t mean it’s 100%.”
Added Ed Adams, a security expert:
“There’s an awful lot of code throughout the entire supply chain, not just with the auto manufacturers, but with the infotainment systems and applications like Sirius and Harmon. The fact of life is that software is flawed.”
Cheryl Dancey Balough and Richard C. Balough, co-founders of Chicago-based Balough Law Offices, LLC, said today’s cars have dozens of electrical control... Read more

The evolution of mobile: What's up with wearables?

Posted by iMedia Editors on September 25th, 2014 at 7:22 am

At CJ University by Conversant, there was a lot of chatter surrounding the future of affiliate marketing and solving challenges in the space. The event also coincided with Apple's announcement of its new iPhone 6, iPhone 6 Plus, and Apple Watch. How do affiliate marketers evolve in a world where content is mostly consumed on mobile browsers and apps? And what about wearables? Their impact on the consumer is just beginning, but appears to be most profound in the health and fitness arena.
Editor's note: This blog post is part of iMedia's sponsored coverage of CJ University.
Few are attuned into the convergence of health, digital marketing, and affiliate practices like Jennifer Bentz, director of online marketing at Beachbody. She spoke to iMedia at CJ University about the continuing definition of mobile (in all forms) and how marketers need to align their strategies to not miss out on big opportunities.
Learn more about CJ University and Conversant Media.

Shining A Light On Beacon Misconceptions

Posted by Jeff Hasen on September 16th, 2014 at 9:42 am

Merriam-Webster describes a beacon as “a strong light that can be seen from far away and that is used to help guide ships, airplanes, etc.”
In 2014, it could revise the definition to include a piece of hardware used to guide marketers.
Last year it was showrooming at retail locations that was most watched in the holiday season. This year, many of these same brick-and-mortars, and many others, have something else to keep an eye on - beacons installed to execute personalized and contextually relevant mobile app experiences, and drive foot traffic, brand awareness, and incremental revenue.
I’ve learned a lot about beacons through a new relationship that I have with Mobiquity Networks, which has developed the leading shopping mall-based mobile advertising network.
One misconception around beacons is that mobile device owners will be pestered by so many offers that the permission that they granted to receive marketing messages will be rescinded. That surely won’t happen if brands establish business rules that address consumer wants and desires.
Just look at the messaging channel. Thousands of brands have successfully engaged with consumers through permission-based mobile VIP clubs in large part because they understand that messages should only be sent when they provide value to the recipient.
In... Read more

Apple: New Allies, Enemies and Magic

Posted by Jordan Greene on September 11th, 2014 at 11:41 am

It was another typical Apple conference, but not because they debuted new products. It was the latest announcement of Apple aligning itself with new industries and companies as partners, while also creating new enemies along the way. As critics waited roughly 60 seconds before knocking the innovations that Apple spent years developing, what can’t be denied is the sheer ambition that the company continues to display in continually creating new ecosystems and challenging existing, competitive landscapes. These are arguably the first significant invasions under General Tim Cook, who fired out a salvo of his own brand of Apple magic to finish off the conference.
So let’s take a look at the new battle lines being drawn specifically with the introduction of ApplePay, AppleWatch, and a focus on health and fitness. As Apple has successfully done in the past, its new products and core software enable a whole new group of developers to dream of how to reach several hundred million iPhone users around the globe, quickly. Just as the App Store brought a new generation of ground-up and established developers to the mobile world, the HealthKit opens the door for some very heavy hitters to align with Apple. Medical equipment manufacturers... Read more

Up Up and Away: Commercial Drone Market Ready for Take Off

Posted by Neal Leavitt on August 30th, 2014 at 5:21 pm

Drone proponents prefer using the term Unmanned Aerial Vehicle (UAV) or UAS for Unmanned Aerial System (latter term includes the entirety of the flying vehicle and the ground-base communications connection connecting the two). Whatever your preferred verbiage is, drones are poised to become a huge global business and the aerial devices are going to have a significant impact across a wide variety of industries.
Historically, the military has been the biggest user/purchaser of drones; The Wall Street Journal estimated that the U.S. military spent about $3 billion on drone programs in 2012. And many aerospace companies continue to develop highly sophisticated machines that are lightweight and easy to assemble/launch.
Columbus, MS-based Stark Aerospace, for instance, recently rolled out ArrowLite™, a small UAS system that supports the U.S. Army Hunter MQ-5B UAS. It weighs less than 7 lbs. and can be assembled and hand-launched in less than 90 seconds.
Looking beyond the military, commercial drones will soon take on much larger roles for businesses and even for individual consumers. BI Intelligence, a research service from Business Insider, estimates that 12% of an estimated $98 billion in cumulative global spending on aerial drones over the next decade will be for commercial purposes. ... Read more