'Wireless' Category

Shining A Light On Beacon Misconceptions

Posted by Jeff Hasen on September 16th, 2014 at 9:42 am

Merriam-Webster describes a beacon as “a strong light that can be seen from far away and that is used to help guide ships, airplanes, etc.”
In 2014, it could revise the definition to include a piece of hardware used to guide marketers.
Last year it was showrooming at retail locations that was most watched in the holiday season. This year, many of these same brick-and-mortars, and many others, have something else to keep an eye on - beacons installed to execute personalized and contextually relevant mobile app experiences, and drive foot traffic, brand awareness, and incremental revenue.
I’ve learned a lot about beacons through a new relationship that I have with Mobiquity Networks, which has developed the leading shopping mall-based mobile advertising network.
One misconception around beacons is that mobile device owners will be pestered by so many offers that the permission that they granted to receive marketing messages will be rescinded. That surely won’t happen if brands establish business rules that address consumer wants and desires.
Just look at the messaging channel. Thousands of brands have successfully engaged with consumers through permission-based mobile VIP clubs in large part because they understand that messages should only be sent when they provide value to the recipient.
In... Read more

Apple: New Allies, Enemies and Magic

Posted by Jordan Greene on September 11th, 2014 at 11:41 am

It was another typical Apple conference, but not because they debuted new products. It was the latest announcement of Apple aligning itself with new industries and companies as partners, while also creating new enemies along the way. As critics waited roughly 60 seconds before knocking the innovations that Apple spent years developing, what can’t be denied is the sheer ambition that the company continues to display in continually creating new ecosystems and challenging existing, competitive landscapes. These are arguably the first significant invasions under General Tim Cook, who fired out a salvo of his own brand of Apple magic to finish off the conference.
So let’s take a look at the new battle lines being drawn specifically with the introduction of ApplePay, AppleWatch, and a focus on health and fitness. As Apple has successfully done in the past, its new products and core software enable a whole new group of developers to dream of how to reach several hundred million iPhone users around the globe, quickly. Just as the App Store brought a new generation of ground-up and established developers to the mobile world, the HealthKit opens the door for some very heavy hitters to align with Apple. Medical equipment manufacturers... Read more

Up Up and Away: Commercial Drone Market Ready for Take Off

Posted by Neal Leavitt on August 30th, 2014 at 5:21 pm

Drone proponents prefer using the term Unmanned Aerial Vehicle (UAV) or UAS for Unmanned Aerial System (latter term includes the entirety of the flying vehicle and the ground-base communications connection connecting the two). Whatever your preferred verbiage is, drones are poised to become a huge global business and the aerial devices are going to have a significant impact across a wide variety of industries.
Historically, the military has been the biggest user/purchaser of drones; The Wall Street Journal estimated that the U.S. military spent about $3 billion on drone programs in 2012. And many aerospace companies continue to develop highly sophisticated machines that are lightweight and easy to assemble/launch.
Columbus, MS-based Stark Aerospace, for instance, recently rolled out ArrowLite™, a small UAS system that supports the U.S. Army Hunter MQ-5B UAS. It weighs less than 7 lbs. and can be assembled and hand-launched in less than 90 seconds.
Looking beyond the military, commercial drones will soon take on much larger roles for businesses and even for individual consumers. BI Intelligence, a research service from Business Insider, estimates that 12% of an estimated $98 billion in cumulative global spending on aerial drones over the next decade will be for commercial purposes. ... Read more

The Power of Social Influence: From a Bucket of Ice to the End of a Relationship

Posted by Glenn Pingul on August 29th, 2014 at 10:46 am

Hi.  My name is Glenn Pingul and my daughter nominated me to do the ALS Ice Bucket Challenge. I will donate $25 to ALS and nominate…
By now, I’m sure everyone has been exposed to the ‘ALS Ice Bucket Challenge’ – by either experiencing the freezing sensation or laughing hysterically at the thousands of bloopers circulating on the social media front.  Initiated by one person with a challenge to three people, the phenomenon has now exploded into more than 4 million challenges and more importantly, more than $94 million (compared to $2.7 million during the same period last year) in donated funds to the ALS Association.
This is a great testament to the willingness of people to contribute to the greater good (and to humiliate themselves in the name of good fun), and more than valid proof of the power of social influence. Just think – what other channel or technique can spread the word and drive action that quickly?
Social influence is by no means a new concept or technique – it’s been used by governments, businesses, politicians, etc. for years.  Ever added that ‘other people who bought this also bought this’ item to your online shopping cart or contributed that extra... Read more

Canada Anti-Spam Law (CASL): Why Text Message Marketing is Much Safer than E-Mail Marketing

Posted by Bob Bentz on August 19th, 2014 at 10:37 am

Marketing in Canada sure changed on Canada Day (July 1, 2014) this year.  That’s when the new Canada Anti-Spam Law (CASL) went into effect.
CASL provides one of the strictest anti-spam regulations in the world and it’s clearly designed to drive spammers out of Canada.  And, if you think you’re exempt just because your company is headquartered in the States, think again.  Canadian regulatory agencies are working closely with US regulators like the Federal Trade Commission (FTC) to enforce both CASL and its US version, ironically called the CAN-SPAM Act.
Dealing with CASL
For many years, our mobile marketing agency has been providing text message marketing solutions in Canada through our www.84444.ca website.  And, in checking the CASL rules, SMS marketing is subject to the same stringent restrictions as email marketing is.
Not only that, but we sell a lot of our SMS services to advertising agencies and we do a lot of B2B marketing via email to those advertising and promotion agencies.  Over the years, we’ve created a valuable database indeed of advertising agency employee emails that we market our text message short code services to.
Email and CASL
So, when CASL came into play, we had a lot of work on our hands.  That... Read more