Watch any NFL game on Sunday, Monday, Thursday, and you’ll see a bevy of commercials espousing that a given car or truck model is sleek, rough, tough, cool, fuel efficient, family-friendly, sporty, ad nauseum. Adjectives like these are music to a car/truck marketer’s ears.
What you don’t see or hear very often is that hackers continue to pose a threat to all sorts of vehicle models – and even smart charging stations for electronic vehicles (EV) may be vulnerable to hacking. Granted, there haven’t been any major security breakdowns and security professionals say that auto manufacturers are making inroads in improving software security. In fact, Andrew Brown, chief technologist for Delphi Automotive said recently that “quite honestly, the vehicles, systems and components today are quite robust and resistant to cyber-security threats. But that doesn’t mean it’s 100%.”
Added Ed Adams, a security expert:
“There’s an awful lot of code throughout the entire supply chain, not just with the auto manufacturers, but with the infotainment systems and applications like Sirius and Harmon. The fact of life is that software is flawed.”
Cheryl Dancey Balough and Richard C. Balough, co-founders of Chicago-based Balough Law Offices, LLC, said today’s cars have dozens of electrical control... Read more
At CJ University by Conversant, there was a lot of chatter surrounding the future of affiliate marketing and solving challenges in the space. The event also coincided with Apple's announcement of its new iPhone 6, iPhone 6 Plus, and Apple Watch. How do affiliate marketers evolve in a world where content is mostly consumed on mobile browsers and apps? And what about wearables? Their impact on the consumer is just beginning, but appears to be most profound in the health and fitness arena.
Editor's note: This blog post is part of iMedia's sponsored coverage of CJ University.
Few are attuned into the convergence of health, digital marketing, and affiliate practices like Jennifer Bentz, director of online marketing at Beachbody. She spoke to iMedia at CJ University about the continuing definition of mobile (in all forms) and how marketers need to align their strategies to not miss out on big opportunities.
Learn more about CJ University and Conversant Media.
It was another typical Apple conference, but not because they debuted new products. It was the latest announcement of Apple aligning itself with new industries and companies as partners, while also creating new enemies along the way. As critics waited roughly 60 seconds before knocking the innovations that Apple spent years developing, what can’t be denied is the sheer ambition that the company continues to display in continually creating new ecosystems and challenging existing, competitive landscapes. These are arguably the first significant invasions under General Tim Cook, who fired out a salvo of his own brand of Apple magic to finish off the conference.
So let’s take a look at the new battle lines being drawn specifically with the introduction of ApplePay, AppleWatch, and a focus on health and fitness. As Apple has successfully done in the past, its new products and core software enable a whole new group of developers to dream of how to reach several hundred million iPhone users around the globe, quickly. Just as the App Store brought a new generation of ground-up and established developers to the mobile world, the HealthKit opens the door for some very heavy hitters to align with Apple. Medical equipment manufacturers... Read more