'Wireless' Category

How Your Devices Learn to Talk to You

Posted by Willie Pena on October 17th, 2014 at 11:15 am

Truly intelligent machines may still be years in the future but that doesn’t mean we can’t come pretty close in all sorts of coo ways with our own current personal devices.
The science of automatic speech recognition (ASR) and interactive voice response technology (IVR) have both advanced dramatically in the last few years and the results are definitely notable. Devices like the iPhone with their Siri voice recognition interface are one particularly famous (and very useful) example but Siri isn’t alone anymore.
Let’s take a look at how these incredible technologies work and how they learn to interact with us in ways that make our lives easier.
The Basics: How ASR Technology Works
The essential process of automatic speech recognition technology is pretty straightforward. In pretty much all cases, it follows these steps:

You speak into your device
The device creates a wave from the sound you made
The background noise behind your voice is reduced and the volume is normalized.
The resulting filtered wave form (sound sequence)  is broken down into a series of phonemes (which are the basic building block sounds that form our words; 44 of them exist in English)
Each phoneme is like a chain link, by analyzing the first phoneme, your device statistically analyses... Read more

Disney Proves That The Naysayers Belong In Fantasyland

Posted by Jeff Hasen on October 6th, 2014 at 12:52 pm

The cynics said that we would protect our privacy at all costs.
The doubters waved their arms and said that there wasn’t anything to entice us in large numbers to join and see value in permission-based programs run by brands. We will be spammed, they foolishly predicted.
The doomsday gang said that we are all too busy to notice calls to action that ask us to do something.
Wrong.
Wrong.
And wrong.
In the most eye-opening permission-based wireless success to date, Disney World has enticed more than half of its 18.6 million annual park visitors to use its MagicBand wearable device and the accompanying app to, as Wired put it, “skip long lines, preorder food, and charge purchases to their Disney resort room. And it kind of feels … fun.”
http://www.wired.com/2014/09/design-package-2014/
Fun. And of value to the masses. Here today, not something that you can only find in Fantasyland.
“The things you want to do at the park all become the family's mission,” Tom Staggs, Disney's chair of parks and resorts, told Wired. “Being able to lock that mission in de-stresses your whole vacation.”
And there’s value all along the journey, making the Happiest Place on Earth even happier.
According to Wired, visitors use an app to pre-select three rides for... Read more

What Mobile Marketers Can Learn from Stitch Fix: Personalization is not an Art but a Science

Posted by Glenn Pingul on October 2nd, 2014 at 2:07 pm

There’s a major misperception around personalization when it comes to marketing. Once attributed to highly complex, and often costly, B2B targeting, this concept of designing or tailoring something to meet each individual’s needs or preferences has become a bit muddled in the B2C space.  For many marketers, ‘personalized’ has become a label used synonymously with any campaign employing customer data.  But let’s be clear, having data is not enough when it comes to effective personalization.
In this world of mobile dependency, marketers have the perfect opportunity to capitalize on the value of delivering personalized experiences.  Yet the challenge of knowing when and how to act is often a major barrier to adopting a more personalized approach.
One company that has caught my attention – and my wife’s wallet – is the Bay Area startup, Stitch Fix, which claims to be ‘the first fashion retailer to blend expert styling, proprietary technology and unique product to deliver a shopping experience that is truly personalized for you.’  Essentially, you fill out a style sheet, and they have a stylist select five items which are delivered to your doorstep.  Then you simply buy the ones you like.  As my wife continues to remind me, working moms... Read more

Car and Truck Makers Need to Emphasize Their Vehicles Are Digitally Safe

Posted by Neal Leavitt on September 29th, 2014 at 3:09 pm

Watch any NFL game on Sunday, Monday, Thursday, and you’ll see a bevy of commercials espousing that a given car or truck model is sleek, rough, tough, cool, fuel efficient, family-friendly, sporty, ad nauseum. Adjectives like these are music to a car/truck marketer’s ears.
What you don’t see or hear very often is that hackers continue to pose a threat to all sorts of vehicle models – and even smart charging stations for electronic vehicles (EV) may be vulnerable to hacking. Granted, there haven’t been any major security breakdowns and security professionals say that auto manufacturers are making inroads in improving software security. In fact, Andrew Brown, chief technologist for Delphi Automotive said recently that “quite honestly, the vehicles, systems and components today are quite robust and resistant to cyber-security threats. But that doesn’t mean it’s 100%.”
Added Ed Adams, a security expert:
“There’s an awful lot of code throughout the entire supply chain, not just with the auto manufacturers, but with the infotainment systems and applications like Sirius and Harmon. The fact of life is that software is flawed.”
Cheryl Dancey Balough and Richard C. Balough, co-founders of Chicago-based Balough Law Offices, LLC, said today’s cars have dozens of electrical control... Read more

The evolution of mobile: What's up with wearables?

Posted by iMedia Editors on September 25th, 2014 at 7:22 am

At CJ University by Conversant, there was a lot of chatter surrounding the future of affiliate marketing and solving challenges in the space. The event also coincided with Apple's announcement of its new iPhone 6, iPhone 6 Plus, and Apple Watch. How do affiliate marketers evolve in a world where content is mostly consumed on mobile browsers and apps? And what about wearables? Their impact on the consumer is just beginning, but appears to be most profound in the health and fitness arena.
Editor's note: This blog post is part of iMedia's sponsored coverage of CJ University.
Few are attuned into the convergence of health, digital marketing, and affiliate practices like Jennifer Bentz, director of online marketing at Beachbody. She spoke to iMedia at CJ University about the continuing definition of mobile (in all forms) and how marketers need to align their strategies to not miss out on big opportunities.
Learn more about CJ University and Conversant Media.